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Trade Marketing Director, Head of Trade marketing По договоренности
Дата рождения: 2 октября 1963, 53 года. Женат, есть дети, гражданство Россия.
Москва, Чертаново, готов к переезду
11.2014—н.в. 2 года 6 месяцев
Deputy General Manager, Commercial Director
Eurostock LLC, г. Москва.
Eurostock is International well-known company, manufacturer and distributor of sanitary and plumbing equipment and accessories of its own and leading international brands. Company provides one-stop service to wholesale, retail and industrial clients. Eurostock is in top 5 Russian market in industry with annual turnover $ 35MM, 8 branches and DC in the largest cities of Russia, more than 300 employees and 2 500 active clients.
Responsibilities: strategic and operational management of commercial unit (RF) in sales, supply chain, logistics, inventory, service and support of clients and consumers.
Sales channels: traditional retail, distributors, regional retail chains, corporate KA, industrial clients. Accounts receivables management. Operational cost optimization.
- positive annual EBIT in 2015 versus negative in 2014;
- I stopped the decline in sales due to the crisis and developed in to pre-crisis level;
- gross profit increase in 2015 vs 2014 at 23% while reducing of total market value in industry by 30%;
2. Restructuring of sales department structure and sales management system.
3. Operational costs were reduced in 2015 vs. 2014 by 20% (value).
4. Launch of purchasing department and purchasing management system.
5. Business development in chains: Leroy Merlin, Castorama and others.
6. Business development with regional retail chains.
7. Improving of financial reporting and budgeting system (as a team member).
10.2012—10.2014 2 года 1 месяц
Europos group, г. Москва.
Europos group is number one in Russia and CIS manufacturing and distribution company of informational and trade equipment and info-holding accessories. The Company operates in Russian Federation, Belarus, Kazakhstan, Eastern Europe. There are four sales branches in Russia, production plant in Moscow region, headquarters office and product design center in Moscow. The annual turnover of the Company is $15MM and more than 300 employees.
My activities were focused mostly in business development by sales and service excellence through dealers in Russia and CIS, federal retail chains, POSM production companies and FMCG international and Russian giants, development and optimization of warehouse and transport operations and inventory management.
The results of this is growth in revenues and operacional profit by 80% in 2 years.
08.2011—10.2012 1 год 3 месяца
Central Distribution Company, г. Москва.
CDC is one of largest distribution company in Russia, exclusive distributor of world leading FMCG giants as P&G, Nestle and others in Central Federal District, manufacturer of its own brands with annual revenue over $230MM and 2 500 employees.
Commercial director responsible for business strategy development and implementation, step-change improvement of relationship with two main business partners and suppliers, devising improved systems and processes to allow seamless operation of the Merchandising and Sales Departments, improving the overall organizational structure, increasing productivity and sales penetration of the Retail and Wholesale Departments in CFD.
This activity results 20% revenue growth due to the expansion of business scale with P&G and Nestle, acceleration in other business units and new contracts.
08.2002—08.2011 9 лет 1 месяц
General manager, COO, Sales director
"TEMA" LLC. (Publictotem Group), г. Москва.
2002 - 2004 (Design Devision Add. Agency) Sales Director. Design and production of POSM and communicaation tools for marketin amd trade-marketing activities of the customers (Int. FMCG Companies).
2004 - 2011 (TEMA LLC)
Founder / General Manager / COO
The Company become one of the leading business in Trade Marketing consulting and outsoursing in RF with annual revenue over $2MM.
My responsibilities were: permanent building of outstanding team, company products and services development, provision of operations and client service exellance, company structure and planing development as well as contracts with key customers.
Major achivements are multiple long term contracts in trade marketing business activation through: full scale trade marketing support of sales force and clients, trade marketing reinforcement of new product launches, global loyalty and motivation WEB-programs development and implementation.
Company's main clients for many years: Schwarzkopf & Henkel, Kimberly-Clark, Nestle, Procter&Gamble, International Paper, Heinz, Sanofi-Aventis, Mondeleze, Dirol-Cadbury, Wimm-Bill-Dann etc.
Sold profitable to Publictotem group.
07.2000—08.2002 2 года 2 месяца
Magnat Trade Enterprise LLC, г. Волгоград.
The company is exclusive distributor of Procter & Gamble, BIC, Energizer, Nestle, Kraft Jacobs, Mars, JTI in Samara, Saratov, Volgograd, Astrakhan regions and Kalmuck Repablic.
Strategic commercial planning, suppliers partnership development, search for new strategic partners, sales planning and sales system development in all regions of the company through all channels (VAN-selling, preselling, wholesale channel, regional retail chains.
04.1993—07.2000 7 лет 4 месяца
Business unit CEO / COO / Marketing dep. manager
ROZ Trading LLC (USA) (ROZ group) FMCG & Commodities distributor, Coca-Cola Bottler, г. Ташкент.
ROZ Trading was major distribution company in Uzbekistan (partners P&G, Nestle, Gillette, Coca Cola, Cargill and others).
Marketing department manager: market research operations in order to provide the company and the partners with product distribution data (for company brands and competitors), promo and TV advertising activity.
Administrative manager: real estate management, new facilities construction control, logistic (warehouse and transport departments DC and branches), security, insurance (stock and facilities), opening of new branches.
ROZ Hotel CEO: leading the investment project team of Silk Road Hotels and Resorts to develop the construction projects, get ready construction sites for four 5 Star hotels over the major cities of Usbekistan.
International University of Economy and Diplomacy (Tashkent) / International Shiller Institute ( London )
Дневная/Очная форма обучения
Специальность: Business Administration
Факультет: Multi-channel Communication
Дневная/Очная форма обучения
Специальность: Electronics Engineer, Multi-channel
Курсы и тренинги
Management Of Business Processes
Recruitment and interviews
Warehouse operations, Transport logistics, OGSM planning, Management by Objectives, Leadership and Motivation
Sales Basics, Sales – advance, Sales Couching, Training for Trainers, Finance for Non finance
Навыки и умения
Английский (свободно владею),
Strategy, Sales Management, Key Account Management, Trade marketing, Category Management, People Management Management by objectives, Budgeting, Dealer Network Management, Negotiation, Distribution Operations, Dealer's Network Managment, Sales Strategic Menegement, Logistics, Costs Optimization, Purchasing, Inventory Management. Analysis and Analitics, Sales Planning, Marketing