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Резюме 2010011
23 февраля

Sports Marketing Director

По договоренности
не имеет значения
на территории работодателя
47 лет (4 апреля 1969), мужской, высшее образование
Москва, готов к переезду
Готов к командировкам, гражданство: Россия
Работал
Общий рабочий стаж — 17 лет и 9 месяцев

февраль 2012 — октябрь 2014
2 года и 9 месяцев

Associate director marketing

(Полная занятость)

Russian Olympic Committee, г. Москва.

 Commercial & Marketing properties development – conducted an audit of commercial revenues’ sources; developed and launched ROC marketing and commercial strategy.
Built new expertise in hospitality, ticketing, licensing, charity & donations programmes.
Initiated, negotiated and signed a contract (IOC – Sochi-2014 – ROC) for ROC to start marketing and commercial activities in the period following the closure of the Sochi Olympic Games
 Sponsorship – strategy and policy development; proposals elaboration, packaging and pricing; searching and negotiating sponsorship in vacant categories; selling extra sponsorship options to existing Sochi-2014 clients.
Signed additional sponsorship contracts with Panasonic, Coca-Cola, Samsung, Carlsberg Group, Ingosstrakh, Adamas, EF, etc. Servicing & managing sponsors – built and maintained relationship with clients’ pool
 Team Russia – project aimed to attract non-governmental funding to elite and mass sport. Marketing strategy development; identification of commercial sports products and properties; content creation and packaging; revenue making solutions for sports governing bodies; launch concept and plan development

август 2010 — январь 2012
1 год и 6 месяцев

Sports-business consultant

(Полная занятость)

SPORTS-BUSINESS CONSULTANCY, г. Zug Switzerland.

 Business Development – solutions for generating maximum revenue from sports properties.
 major areas of expertise: sponsorship, event management, ticketing, hospitality, advertising solutions
 clients: Superleague Formula; Astana cycling team; Russian Football Union; etc.
 identification of new markets and partnerships, new products and services development
 Event & Project Management – event planning, coordination and operations; event monitoring & reporting systems and processes; Knowledge Management processes and systems; Risk Management programmes

май 2009 — август 2010
1 год и 4 месяца

PROJECT DIRECTOR (project-based contract)

(Полная занятость)

AIM Marketing, г. Lucerne Switzerland.

 FIFA Confederations Cup 2009 – “Digital Perimeter Advertising” project for FIFA Confederations Cup 2009 and FIFA World Cup 2010: project planning, executing, and controlling; Evaluation Report creation and production
 Business Development: research and proposal for new business areas, strategic alliances, growth possibilities

сентябрь 2007 — май 2009
1 год и 9 месяцев

Associate director

(Полная занятость)

INFRONT Sports & Media, г. Zug Switzerland.

 Business Development for Infront Sports Services division. Position’s objective – to expand department’s area of activities by establishing a “one-stop shop” solution for event organisers.
 built department’s new expertise in event planning & management, bidding, ticketing, hospitality.
 secured new customers and penetrated existing, such as: IIHF, EAA, FIFA, Bern 2011 European Figure Skating Championships, Superleague Formula, Barcelona 2010 European Athletics Championships, Asian Winter Games 2011, Volvo Ocean Race, etc.
 Hospitality – business development for Infront Hospitality Management division
 hospitality concepts and plans development, such as Volvo Ocean Race: hospitality areas, prices, activities, segmentation, partners and contractors, production & sales model
 sales & marketing activities
 Business & Strategic Planning – defined departmental vision, identified key success factors, risks and opportunities, set up long-term priorities and objectives; established a basis for operational activities

октябрь 2005 — июнь 2007
1 год и 9 месяцев

PROJECT DIRECTOR (project-based contract)

(Полная занятость)

JDH Consulting, г. Lausanne Switzerland.

 Bidding – Almaty 2014 – bidding city for the XXII Olympic Winter Games. Designed and planned bidding strategies and tactics; Bid Book: developed content (13 out of 25 sections) and supervised production

 Event Management – VII Winter Asian Games. Event strategy elaboration and games managerial concept development; initial development of the games’ Master Plan; elaboration of the games operational budget

январь 2004 — октябрь 2005
1 год и 10 месяцев

Project Manager (project-based contract)

(Полная занятость)

INTERNATIONAL OLYMPIC COMMITTEE (IOC), г. Lausanne Switzerland.

Olympic Games Department, Strategic Planning Section

 Event Management – development of the Olympic Games Master Schedule – a proactive planning concept and tool to set up targets, milestones, responsibilities and deadlines. Concept elaboration, content and tool development for the second generation (MSII)
 Risk Management – development of Olympic Games Risk Management programme, dealt with risks related to the Olympic Games project. Includes three sub-projects: Issues Management, Risks and Opportunities Management, Crisis Management. Managed project’s start up, concept & methodology development, and implementation
 Planning & Coordination – set up tools, processes & procedures for coordination of concurrent Olympic Games editions. Development of the Games Readiness Integrated Process (process to be applied to deliver the Games)
 Knowledge Management – implementation of a programme to collect knowledge and experience from previous Games Organisers and to pass it to future Organisers in a form of information and services

июнь 2000 — сентябрь 2002
2 года и 4 месяца

Head of Sports Marketing

(Полная занятость)

BWA/Rapp Collins, г. Москва.

 Event Management: events’ policy & strategy development; event planning; coordination and monitoring of events’ portfolio; events staging and operations; post-event analysis. Events’ portfolio: Russian Snowboarding Nokia Cup, Extreme Sports Festival, Inline-skating and Skateboarding Contests; Sprite music road show, etc.
 Development and execution of sponsorship strategies and plans for brands and events
 Sponsorship selling: sponsorship proposals elaboration, packaging and pricing, contracts negotiation
 Sponsorship activation: planning and implementation, integration of sponsorship into a brand’s marketing mix. Special programmes for hospitality, celebrity endorsement, product placement.
 Servicing & managing sponsors, providing complete sponsorship service: sponsorship implementation plans, facilitation of planning, issues resolution, feedback with provision of information and analysis

февраль 1998 — июнь 2000
2 года и 5 месяцев

Head of marketing department

(Полная занятость)

Cosmos-TV, г. Москва.

 Strategic Marketing: identification of marketing opportunities for corporate growth, elaboration of marketing plans and strategies, development and implementation of the Integrated Sales / Marketing Strategy
 Brand audit execution, brand and product redesign, set up and support of marketing & sales concept
 Pricing policy and product formation: analysis of the product line, withdrawal of ineffective and launching of new products
 Created and promoted new corporate identity: logo, slogan and design. Launched new corporate web-site

сентябрь 1995 — февраль 1998
2 года и 6 месяцев

Marketing Manager

(Полная занятость)

Adidas representative office for CIS, Baltic Republics and Mongolia, г. Москва.

 Advertising: national and local advertising campaigns – planning, development and execution. Coordinating, supporting and controlling regional distributors’ advertising campaigns and marketing activities
 Sponsorship: company’s sponsorship policy and strategy development, management of the company’s sponsorship portfolio. Seeking, selling, and servicing sponsorship for adidas-owned events.
 Event Marketing and event-based marketing communications solutions. Promotional events with professional athletes & clubs; cross-promotional activities with non-competitor brands
 Event Management: planning and staging sports events and tournaments - adidas Streetball Challenge (21 major cities), Predator Cup (mini-football) national competitions. Organisation and execution of non-sport events: exhibitions, collections presentations, press conferences
 Licensing Programmes: control over logos and marks, ensuring the quality and consistency of all locally produced merchandise
 Marketing Research: advertising campaigns efficiency evaluation, brand awareness researches; focus groups, market opportunity reports for several newly-launched products

Ключевые навыки
 Professional in the business of sports
 Competent marketer with first-hand Sports Marketing and Sponsorship experience; b2b sales & marketing in international environment
 Proven experience in Event Management, covering all aspects of event continuum: bidding – planning – development – staging – evaluation
 Expertise in Project Management and Risk Management areas
 Practical knowledge of event’s major operational areas (accreditation, ticketing, venue operations, hospitality, marketing operations, signage)
Учился

по 2003

MBA in Sports Уровень образования: Высшее (магистр). Форма обучения: Дневная/Очная.

по 1996

Московский государственный институт международных отношений МИД России (Университет) Уровень образования: Высшее. Факультет: Международной журналистики. Специальность: PR. Форма обучения: Дневная/Очная.
Знает и умеет
Английский язык свободно владею, французский язык разговорный, испанский язык разговорный
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№ 2010011 обновлено 23 февраля, 19:47
Sports Marketing Director
По договоренности, готов к командировкам, работа на территории работодателя
Мужчина, 47 лет (4 апреля 1969)
Высшее образование
Москва, готов к переезду
гражданство Россия
Опыт работы 17 лет и 9 месяцев
2 года 9 месяцев
февраль 2012  — октябрь 2014
Russian Olympic Committee, Москва, полная занятость
Associate director marketing
 Commercial & Marketing properties development – conducted an audit of commercial revenues’ sources; developed and launched ROC marketing and commercial strategy.
Built new expertise in hospitality, ticketing, licensing, charity & donations programmes.
Initiated, negotiated and signed a contract (IOC – Sochi-2014 – ROC) for ROC to start marketing and commercial activities in the period following the closure of the Sochi Olympic Games
 Sponsorship – strategy and policy development; proposals elaboration, packaging and pricing; searching and negotiating sponsorship in vacant categories; selling extra sponsorship options to existing Sochi-2014 clients.
Signed additional sponsorship contracts with Panasonic, Coca-Cola, Samsung, Carlsberg Group, Ingosstrakh, Adamas, EF, etc. Servicing & managing sponsors – built and maintained relationship with clients’ pool
 Team Russia – project aimed to attract non-governmental funding to elite and mass sport. Marketing strategy development; identification of commercial sports products and properties; content creation and packaging; revenue making solutions for sports governing bodies; launch concept and plan development
1 год 6 месяцев
август 2010  — январь 2012
SPORTS-BUSINESS CONSULTANCY, Zug Switzerland, полная занятость
Sports-business consultant
 Business Development – solutions for generating maximum revenue from sports properties.
 major areas of expertise: sponsorship, event management, ticketing, hospitality, advertising solutions
 clients: Superleague Formula; Astana cycling team; Russian Football Union; etc.
 identification of new markets and partnerships, new products and services development
 Event & Project Management – event planning, coordination and operations; event monitoring & reporting systems and processes; Knowledge Management processes and systems; Risk Management programmes
1 год 4 месяца
май 2009  — август 2010
AIM Marketing, Lucerne Switzerland, полная занятость
PROJECT DIRECTOR (project-based contract)
 FIFA Confederations Cup 2009 – “Digital Perimeter Advertising” project for FIFA Confederations Cup 2009 and FIFA World Cup 2010: project planning, executing, and controlling; Evaluation Report creation and production
 Business Development: research and proposal for new business areas, strategic alliances, growth possibilities
1 год 9 месяцев
сентябрь 2007  — май 2009
INFRONT Sports & Media, Zug Switzerland, полная занятость
Associate director
 Business Development for Infront Sports Services division. Position’s objective – to expand department’s area of activities by establishing a “one-stop shop” solution for event organisers.
 built department’s new expertise in event planning & management, bidding, ticketing, hospitality.
 secured new customers and penetrated existing, such as: IIHF, EAA, FIFA, Bern 2011 European Figure Skating Championships, Superleague Formula, Barcelona 2010 European Athletics Championships, Asian Winter Games 2011, Volvo Ocean Race, etc.
 Hospitality – business development for Infront Hospitality Management division
 hospitality concepts and plans development, such as Volvo Ocean Race: hospitality areas, prices, activities, segmentation, partners and contractors, production & sales model
 sales & marketing activities
 Business & Strategic Planning – defined departmental vision, identified key success factors, risks and opportunities, set up long-term priorities and objectives; established a basis for operational activities
1 год 9 месяцев
октябрь 2005  — июнь 2007
JDH Consulting, Lausanne Switzerland, полная занятость
PROJECT DIRECTOR (project-based contract)
 Bidding – Almaty 2014 – bidding city for the XXII Olympic Winter Games. Designed and planned bidding strategies and tactics; Bid Book: developed content (13 out of 25 sections) and supervised production

 Event Management – VII Winter Asian Games. Event strategy elaboration and games managerial concept development; initial development of the games’ Master Plan; elaboration of the games operational budget
1 год 10 месяцев
январь 2004  — октябрь 2005
INTERNATIONAL OLYMPIC COMMITTEE (IOC), Lausanne Switzerland, полная занятость
Project Manager (project-based contract)
Olympic Games Department, Strategic Planning Section

 Event Management – development of the Olympic Games Master Schedule – a proactive planning concept and tool to set up targets, milestones, responsibilities and deadlines. Concept elaboration, content and tool development for the second generation (MSII)
 Risk Management – development of Olympic Games Risk Management programme, dealt with risks related to the Olympic Games project. Includes three sub-projects: Issues Management, Risks and Opportunities Management, Crisis Management. Managed project’s start up, concept & methodology development, and implementation
 Planning & Coordination – set up tools, processes & procedures for coordination of concurrent Olympic Games editions. Development of the Games Readiness Integrated Process (process to be applied to deliver the Games)
 Knowledge Management – implementation of a programme to collect knowledge and experience from previous Games Organisers and to pass it to future Organisers in a form of information and services
2 года 4 месяца
июнь 2000  — сентябрь 2002
BWA/Rapp Collins, Москва, полная занятость
Head of Sports Marketing
 Event Management: events’ policy & strategy development; event planning; coordination and monitoring of events’ portfolio; events staging and operations; post-event analysis. Events’ portfolio: Russian Snowboarding Nokia Cup, Extreme Sports Festival, Inline-skating and Skateboarding Contests; Sprite music road show, etc.
 Development and execution of sponsorship strategies and plans for brands and events
 Sponsorship selling: sponsorship proposals elaboration, packaging and pricing, contracts negotiation
 Sponsorship activation: planning and implementation, integration of sponsorship into a brand’s marketing mix. Special programmes for hospitality, celebrity endorsement, product placement.
 Servicing & managing sponsors, providing complete sponsorship service: sponsorship implementation plans, facilitation of planning, issues resolution, feedback with provision of information and analysis
2 года 5 месяцев
февраль 1998  — июнь 2000
Cosmos-TV, Москва, полная занятость
Head of marketing department
 Strategic Marketing: identification of marketing opportunities for corporate growth, elaboration of marketing plans and strategies, development and implementation of the Integrated Sales / Marketing Strategy
 Brand audit execution, brand and product redesign, set up and support of marketing & sales concept
 Pricing policy and product formation: analysis of the product line, withdrawal of ineffective and launching of new products
 Created and promoted new corporate identity: logo, slogan and design. Launched new corporate web-site
2 года 6 месяцев
сентябрь 1995  — февраль 1998
Adidas representative office for CIS, Baltic Republics and Mongolia, Москва, полная занятость
Marketing Manager
 Advertising: national and local advertising campaigns – planning, development and execution. Coordinating, supporting and controlling regional distributors’ advertising campaigns and marketing activities
 Sponsorship: company’s sponsorship policy and strategy development, management of the company’s sponsorship portfolio. Seeking, selling, and servicing sponsorship for adidas-owned events.
 Event Marketing and event-based marketing communications solutions. Promotional events with professional athletes & clubs; cross-promotional activities with non-competitor brands
 Event Management: planning and staging sports events and tournaments - adidas Streetball Challenge (21 major cities), Predator Cup (mini-football) national competitions. Organisation and execution of non-sport events: exhibitions, collections presentations, press conferences
 Licensing Programmes: control over logos and marks, ensuring the quality and consistency of all locally produced merchandise
 Marketing Research: advertising campaigns efficiency evaluation, brand awareness researches; focus groups, market opportunity reports for several newly-launched products
Высшее образование
2003
MBA in Sports
Магистр
Дневная/Очная форма обучения
1996
Московский государственный институт международных отношений МИД России (Университет)
Международной журналистики
Дневная/Очная форма обучения
PR
Навыки и умения
Иностранные языки
Английский (свободно владею), французский (разговорный), испанский (разговорный).
Профессиональные навыки
 Professional in the business of sports
 Competent marketer with first-hand Sports Marketing and Sponsorship experience; b2b sales & marketing in international environment
 Proven experience in Event Management, covering all aspects of event continuum: bidding – planning – development – staging – evaluation
 Expertise in Project Management and Risk Management areas
 Practical knowledge of event’s major operational areas (accreditation, ticketing, venue operations, hospitality, marketing operations, signage)