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февраль 2012 — октябрь 2014
2 года и 9 месяцев
Russian Olympic Committee, г. Москва.
Commercial & Marketing properties development – conducted an audit of commercial revenues’ sources; developed and launched ROC marketing and commercial strategy.
Built new expertise in hospitality, ticketing, licensing, charity & donations programmes.
Initiated, negotiated and signed a contract (IOC – Sochi-2014 – ROC) for ROC to start marketing and commercial activities in the period following the closure of the Sochi Olympic Games
Sponsorship – strategy and policy development; proposals elaboration, packaging and pricing; searching and negotiating sponsorship in vacant categories; selling extra sponsorship options to existing Sochi-2014 clients.
Signed additional sponsorship contracts with Panasonic, Coca-Cola, Samsung, Carlsberg Group, Ingosstrakh, Adamas, EF, etc. Servicing & managing sponsors – built and maintained relationship with clients’ pool
Team Russia – project aimed to attract non-governmental funding to elite and mass sport. Marketing strategy development; identification of commercial sports products and properties; content creation and packaging; revenue making solutions for sports governing bodies; launch concept and plan development
август 2010 — январь 2012
1 год и 6 месяцев
SPORTS-BUSINESS CONSULTANCY, г. Zug Switzerland.
Business Development – solutions for generating maximum revenue from sports properties.
major areas of expertise: sponsorship, event management, ticketing, hospitality, advertising solutions
clients: Superleague Formula; Astana cycling team; Russian Football Union; etc.
identification of new markets and partnerships, new products and services development
Event & Project Management – event planning, coordination and operations; event monitoring & reporting systems and processes; Knowledge Management processes and systems; Risk Management programmes
май 2009 — август 2010
1 год и 4 месяца
AIM Marketing, г. Lucerne Switzerland.
FIFA Confederations Cup 2009 – “Digital Perimeter Advertising” project for FIFA Confederations Cup 2009 and FIFA World Cup 2010: project planning, executing, and controlling; Evaluation Report creation and production
Business Development: research and proposal for new business areas, strategic alliances, growth possibilities
сентябрь 2007 — май 2009
1 год и 9 месяцев
INFRONT Sports & Media, г. Zug Switzerland.
Business Development for Infront Sports Services division. Position’s objective – to expand department’s area of activities by establishing a “one-stop shop” solution for event organisers.
built department’s new expertise in event planning & management, bidding, ticketing, hospitality.
secured new customers and penetrated existing, such as: IIHF, EAA, FIFA, Bern 2011 European Figure Skating Championships, Superleague Formula, Barcelona 2010 European Athletics Championships, Asian Winter Games 2011, Volvo Ocean Race, etc.
Hospitality – business development for Infront Hospitality Management division
hospitality concepts and plans development, such as Volvo Ocean Race: hospitality areas, prices, activities, segmentation, partners and contractors, production & sales model
sales & marketing activities
Business & Strategic Planning – defined departmental vision, identified key success factors, risks and opportunities, set up long-term priorities and objectives; established a basis for operational activities
октябрь 2005 — июнь 2007
1 год и 9 месяцев
JDH Consulting, г. Lausanne Switzerland.
Bidding – Almaty 2014 – bidding city for the XXII Olympic Winter Games. Designed and planned bidding strategies and tactics; Bid Book: developed content (13 out of 25 sections) and supervised production
Event Management – VII Winter Asian Games. Event strategy elaboration and games managerial concept development; initial development of the games’ Master Plan; elaboration of the games operational budget
январь 2004 — октябрь 2005
1 год и 10 месяцев
INTERNATIONAL OLYMPIC COMMITTEE (IOC), г. Lausanne Switzerland.
Olympic Games Department, Strategic Planning Section
Event Management – development of the Olympic Games Master Schedule – a proactive planning concept and tool to set up targets, milestones, responsibilities and deadlines. Concept elaboration, content and tool development for the second generation (MSII)
Risk Management – development of Olympic Games Risk Management programme, dealt with risks related to the Olympic Games project. Includes three sub-projects: Issues Management, Risks and Opportunities Management, Crisis Management. Managed project’s start up, concept & methodology development, and implementation
Planning & Coordination – set up tools, processes & procedures for coordination of concurrent Olympic Games editions. Development of the Games Readiness Integrated Process (process to be applied to deliver the Games)
Knowledge Management – implementation of a programme to collect knowledge and experience from previous Games Organisers and to pass it to future Organisers in a form of information and services
июнь 2000 — сентябрь 2002
2 года и 4 месяца
BWA/Rapp Collins, г. Москва.
Event Management: events’ policy & strategy development; event planning; coordination and monitoring of events’ portfolio; events staging and operations; post-event analysis. Events’ portfolio: Russian Snowboarding Nokia Cup, Extreme Sports Festival, Inline-skating and Skateboarding Contests; Sprite music road show, etc.
Development and execution of sponsorship strategies and plans for brands and events
Sponsorship selling: sponsorship proposals elaboration, packaging and pricing, contracts negotiation
Sponsorship activation: planning and implementation, integration of sponsorship into a brand’s marketing mix. Special programmes for hospitality, celebrity endorsement, product placement.
Servicing & managing sponsors, providing complete sponsorship service: sponsorship implementation plans, facilitation of planning, issues resolution, feedback with provision of information and analysis
февраль 1998 — июнь 2000
2 года и 5 месяцев
Cosmos-TV, г. Москва.
Strategic Marketing: identification of marketing opportunities for corporate growth, elaboration of marketing plans and strategies, development and implementation of the Integrated Sales / Marketing Strategy
Brand audit execution, brand and product redesign, set up and support of marketing & sales concept
Pricing policy and product formation: analysis of the product line, withdrawal of ineffective and launching of new products
Created and promoted new corporate identity: logo, slogan and design. Launched new corporate web-site
сентябрь 1995 — февраль 1998
2 года и 6 месяцев
Adidas representative office for CIS, Baltic Republics and Mongolia, г. Москва.
Advertising: national and local advertising campaigns – planning, development and execution. Coordinating, supporting and controlling regional distributors’ advertising campaigns and marketing activities
Sponsorship: company’s sponsorship policy and strategy development, management of the company’s sponsorship portfolio. Seeking, selling, and servicing sponsorship for adidas-owned events.
Event Marketing and event-based marketing communications solutions. Promotional events with professional athletes & clubs; cross-promotional activities with non-competitor brands
Event Management: planning and staging sports events and tournaments - adidas Streetball Challenge (21 major cities), Predator Cup (mini-football) national competitions. Organisation and execution of non-sport events: exhibitions, collections presentations, press conferences
Licensing Programmes: control over logos and marks, ensuring the quality and consistency of all locally produced merchandise
Marketing Research: advertising campaigns efficiency evaluation, brand awareness researches; focus groups, market opportunity reports for several newly-launched products
Английский язык свободно владею, французский язык разговорный, испанский язык разговорный