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Резюме 30159342
24 апреля

Sales manager, Sales coach

80 000 руб.
не имеет значения
не имеет значения
43 года (9 ноября 1973), мужской, высшее образование
Москва
Работал
Общий рабочий стаж — 14 лет и 4 месяца

сентябрь 2013 — декабрь 2014
1 год и 4 месяца

Senior Consumer Engagement Executive

Philip Morris Sales and Marketing, г. Москва.

• Organized promo activities in different channels of communication (NTP, Retail (KA, Traditional POS), HoReCa (festivals, events, plug-ins)
• Participated in BTL agencies selection and briefing
• Coordinated and managed the agencies work and CE Department
• Conducted castings, trainings
• Controlled the promoter’s work
• Performed the audit work and the hostess training on the job
• Prepared reports on a weekly basis
• Formed address programs for promo activities in all channels of communication
• Interacted with the Brand Groups, Purchasing, Legal and KA departments

Achievements:

1. Participated in the development of the method of castings and trainings
2. Developed and implemented a new qualitative assessment of of the promoters that reduced the staff turnover by 20%
3. Conducted more than 50 castings and trainings: trained more than 800 promoters
4. Conducted more than 2,000 audits of promoters
5. Participated in organizing and conducting events:
- 27 events & plug-ins of (Marlboro, Parliament, Chesterfield)
- the Festival "Nashestvie " 2014 plan exceeded by 43%

апрель 2008 — сентябрь 2013
5 лет и 6 месяцев

Consumer Engagement Executive

Philip Morris Sales and Marketing, г. Москва.

• Organized promo activities in different channels of communication (NTP, Retail (KA, Tradishinal POS),), HoReCa (festivals, events, plug-ins)
• Formed address programs for promo activities in all channels of communication
• Agreed to conduct promotions with retail owners (KA, Retail, Shopping Malls, NTP and HoReCa) and to proved product availability
• Searched new non-standard POS (railway stations, business and shopping centers, beauty salons, mobile shops etc.)
• Negotiated the equipment (PPOSM and TPOSM) placement with HoReCa owners and singed the contracts, availability of product and the implementation of trade (bonus) programs with HoReCa
• Conducted castings, trainings and briefings for BTL agencies
• Controlled and monitored the promoter’s work
• Prepared reports on a weekly basis

Achievements:

1. Conducted 132 promo activities with 6-th BTL agencies, more than 270 castings and trainings
2. Participated in events organization (The sales plans were exceeded by not less than 15%):
- "Nashestvie" (2011-2013)
- "Maxidrom" (2011-2012)
- "Kryl’ya 2013"
- more than 50 events and plug-ins
3. Executed successful launches of new product (Marlboro Ice Boost, Marlboro Filter Plus Marlboro Lights) – for 3 month’s contacts plan were exceeded by no less than 42%
4. Increased the number of active clients by 30%, which resulted the share of sales by 1.2%
5. Expanded the assortment from 6 to 15 SKU in HoReCa channel
6. Initiated the unification of Philip Morris and distributor Metropolis data dases (POS) that led to the reduction of OOS index from 30% to 10%
7. Attracted a new customer “Tashir Media” for promo activities (RIO, Europark)

сентябрь 2000 — апрель 2008
7 лет и 8 месяцев

Territory Executive

Philip Morris Sales and Marketing, г. Москва.

• Provided the availability, visibility, right pricing of the product in POS
• Extended the coverage of the territory
• Negotiated the equipment (PPOSM and TPOSM) placement with customers (Retail, KA (local and national); signed contract
• Achieved agreement with owners about the promo activities in their outlets
• Controlled and managed the conduction of contract conditions by POS staff (merchandising standards)
• Prepared reports on a weekly basis

Achievements:

1. Increased number of customer from 160 to 250 POS, increased sales volume by 11%
2. PPOSM placement was exceeded by 15% from the plan
3. Increased the share of shelf (Philip Morris product) from 14% to 35% to
4. Was awarded by the company for the best results in merchandising (2006)

декабрь 2000 — июль 2002
1 год и 8 месяцев

Merchandiser

Representation of the company "Philip Morris Management Services B. V." in Turkmenistan, г. Ashgabat.

Учился

по 1996

Turkmen Polytechnic Institute Уровень образования: Высшее (бакалавр). Факультет: Oil & Gas. Специальность: Engineer-geophysicist. Форма обучения: Дневная/Очная.
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№ 30159342 обновлено 24 апреля, 12:23
Sales manager, Sales coach
80 000 Р
Мужчина, 43 года (9 ноября 1973)
Высшее образование
Москва
Опыт работы 14 лет и 4 месяца
1 год 4 месяца
сентябрь 2013  — декабрь 2014
Philip Morris Sales and Marketing, Москва
Senior Consumer Engagement Executive
• Organized promo activities in different channels of communication (NTP, Retail (KA, Traditional POS), HoReCa (festivals, events, plug-ins)
• Participated in BTL agencies selection and briefing
• Coordinated and managed the agencies work and CE Department
• Conducted castings, trainings
• Controlled the promoter’s work
• Performed the audit work and the hostess training on the job
• Prepared reports on a weekly basis
• Formed address programs for promo activities in all channels of communication
• Interacted with the Brand Groups, Purchasing, Legal and KA departments

Achievements:

1. Participated in the development of the method of castings and trainings
2. Developed and implemented a new qualitative assessment of of the promoters that reduced the staff turnover by 20%
3. Conducted more than 50 castings and trainings: trained more than 800 promoters
4. Conducted more than 2,000 audits of promoters
5. Participated in organizing and conducting events:
- 27 events & plug-ins of (Marlboro, Parliament, Chesterfield)
- the Festival "Nashestvie " 2014 plan exceeded by 43%
5 лет 6 месяцев
апрель 2008  — сентябрь 2013
Philip Morris Sales and Marketing, Москва
Consumer Engagement Executive
• Organized promo activities in different channels of communication (NTP, Retail (KA, Tradishinal POS),), HoReCa (festivals, events, plug-ins)
• Formed address programs for promo activities in all channels of communication
• Agreed to conduct promotions with retail owners (KA, Retail, Shopping Malls, NTP and HoReCa) and to proved product availability
• Searched new non-standard POS (railway stations, business and shopping centers, beauty salons, mobile shops etc.)
• Negotiated the equipment (PPOSM and TPOSM) placement with HoReCa owners and singed the contracts, availability of product and the implementation of trade (bonus) programs with HoReCa
• Conducted castings, trainings and briefings for BTL agencies
• Controlled and monitored the promoter’s work
• Prepared reports on a weekly basis

Achievements:

1. Conducted 132 promo activities with 6-th BTL agencies, more than 270 castings and trainings
2. Participated in events organization (The sales plans were exceeded by not less than 15%):
- "Nashestvie" (2011-2013)
- "Maxidrom" (2011-2012)
- "Kryl’ya 2013"
- more than 50 events and plug-ins
3. Executed successful launches of new product (Marlboro Ice Boost, Marlboro Filter Plus Marlboro Lights) – for 3 month’s contacts plan were exceeded by no less than 42%
4. Increased the number of active clients by 30%, which resulted the share of sales by 1.2%
5. Expanded the assortment from 6 to 15 SKU in HoReCa channel
6. Initiated the unification of Philip Morris and distributor Metropolis data dases (POS) that led to the reduction of OOS index from 30% to 10%
7. Attracted a new customer “Tashir Media” for promo activities (RIO, Europark)
7 лет 8 месяцев
сентябрь 2000  — апрель 2008
Philip Morris Sales and Marketing, Москва
Territory Executive
• Provided the availability, visibility, right pricing of the product in POS
• Extended the coverage of the territory
• Negotiated the equipment (PPOSM and TPOSM) placement with customers (Retail, KA (local and national); signed contract
• Achieved agreement with owners about the promo activities in their outlets
• Controlled and managed the conduction of contract conditions by POS staff (merchandising standards)
• Prepared reports on a weekly basis

Achievements:

1. Increased number of customer from 160 to 250 POS, increased sales volume by 11%
2. PPOSM placement was exceeded by 15% from the plan
3. Increased the share of shelf (Philip Morris product) from 14% to 35% to
4. Was awarded by the company for the best results in merchandising (2006)
1 год 8 месяцев
декабрь 2000  — июль 2002
Representation of the company "Philip Morris Management Services B. V." in Turkmenistan, Ashgabat
Merchandiser
Высшее образование
1996
Turkmen Polytechnic Institute
Бакалавр
Oil & Gas
Дневная/Очная форма обучения
Engineer-geophysicist