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апрель 2013 — май 2016
3 года и 2 месяца
FrieslandCampina, г. Москва.
Reported to the Country Sales (CBD) Director Russia & CIS. Managed the team of up to 14 direct reports.
Developing and aligning business strategies for Russia Modern Trade
Effective trade marketing plans provision
Designed and implemented new Integrated Trade Terms
Business development funds managing
Improving product and sales expertise of field force
Controlling execution quality via field audits
Interacting with trade marketing, finance, logistic and production departments of RFC
Grew volume share (Spoonable Yoghurts) +1.9pp (vs YA) till 26.7pp., KAI 25.2 (+2.1 vs YA),
RFC became #2 Market player (Danone #1, PepsiCo3#)
1.5 bln € savings via Route to Market implementation project
FY 15 = 12 Initiatives launches with 100%+ volume results vs targeted
Local Modern Trade 2016 TTS drift =0%
Category sales growth 126% versus year ago (+10% versus planned)
Value share growth +1.2 pp vs YA (white), WD + 9 pp vs YA (cheese)
TTS 2014 developed, agreed with finance and execution start
май 2011 — апрель 2013
Procter and Gamble, г. Москва.
Strategic market vision & planning Gillette category; ever high value share results +0.3pp growth vs YA (after 15 periods of decline, AC Nielsen);
Sustainable value/volume & store measures growth of Gillette portfolio (Russia & BU)
Assortment planning based on channel/customer reality; promo/pricing corridor strategy development (depth of discount, volume on deal, frequency, coverage, weighted investment)
Budget stewardship, expense control, ROI/effectiveness analysis, mix project, etc.
Superior shopping experience (in-store visibility, brand equity driving, shopper delight projects, etc.)
Annual planning on sku/brand/category level; volume forecast accuracy building
Special program for Wholesales channel (Gillette Wholesales Club) creation and implementation with 114%
results versus planned with 5 MM$ incremental
май 2009 — май 2011
2 года и 1 месяц
Procter and Gamble, г. Kazan.
Reported to District Manager – Russia Volga, managed the team of up to 8 direct reports & 11 distributor's branches
Achievement of Distributor Sales targets (99% in 2009, 103% in 2010)
Go to Market Project Implementation (100% on time, 1st price in Distributors’ contest)
Planning & execution of promo-activities (1 prize through 2 Contests)
Special program for Traditional Trade implementation (2nd prize in 2010 contest)
Annual Education program for Distributor’s sales forces (Kazan Sales University).
Best Account manager price (2010), and Account Manager promotion (2011)
2 Local Programs with 110% and 105% versus Plan