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Резюме 36567664
5 октября

Sales Director

По договоренности
не имеет значения
не имеет значения
37 лет (7 декабря 1978), женский, высшее образование
Москва
Работала
Общий рабочий стаж — 7 лет и 1 месяц

апрель 2013 — май 2016
3 года и 2 месяца

Modern Trade Director

FrieslandCampina, г. Москва.

Reported to the Country Sales (CBD) Director Russia & CIS. Managed the team of up to 14 direct reports.
Developing and aligning business strategies for Russia Modern Trade
Effective trade marketing plans provision
Designed and implemented new Integrated Trade Terms
Business development funds managing
Updating route-to-market
Improving product and sales expertise of field force
Controlling execution quality via field audits
Interacting with trade marketing, finance, logistic and production departments of RFC

Key achievements:
Grew volume share (Spoonable Yoghurts) +1.9pp (vs YA) till 26.7pp., KAI 25.2 (+2.1 vs YA),
RFC became #2 Market player (Danone #1, PepsiCo3#)
1.5 bln € savings via Route to Market implementation project
FY 15 = 12 Initiatives launches with 100%+ volume results vs targeted
Local Modern Trade 2016 TTS drift =0%
Category sales growth 126% versus year ago (+10% versus planned)
Value share growth +1.2 pp vs YA (white), WD + 9 pp vs YA (cheese)
TTS 2014 developed, agreed with finance and execution start

май 2011 — апрель 2013
2 года

Trade Marketing Mananger

Procter and Gamble, г. Москва.

Strategic market vision & planning Gillette category; ever high value share results +0.3pp growth vs YA (after 15 periods of decline, AC Nielsen);
Sustainable value/volume & store measures growth of Gillette portfolio (Russia & BU)
Assortment planning based on channel/customer reality; promo/pricing corridor strategy development (depth of discount, volume on deal, frequency, coverage, weighted investment)
Budget stewardship, expense control, ROI/effectiveness analysis, mix project, etc.
Superior shopping experience (in-store visibility, brand equity driving, shopper delight projects, etc.)
Annual planning on sku/brand/category level; volume forecast accuracy building
Special program for Wholesales channel (Gillette Wholesales Club) creation and implementation with 114%
results versus planned with 5 MM$ incremental

май 2009 — май 2011
2 года и 1 месяц

Regional Manager

Procter and Gamble, г. Kazan.

Reported to District Manager – Russia Volga, managed the team of up to 8 direct reports & 11 distributor's branches
Achievement of Distributor Sales targets (99% in 2009, 103% in 2010)
Go to Market Project Implementation (100% on time, 1st price in Distributors’ contest)
Planning & execution of promo-activities (1 prize through 2 Contests)
Special program for Traditional Trade implementation (2nd prize in 2010 contest)
Annual Education program for Distributor’s sales forces (Kazan Sales University).
Best Account manager price (2010), and Account Manager promotion (2011)
2 Local Programs with 110% and 105% versus Plan

Ключевые навыки
Experienced CBD manager with practice in trade marketing, consumer’s behavior in modern and traditional trade, distributor network management, people management and team effectiveness. Diverse experience: from Regional Key Account Manager to Modern Trade Director. All channels responsibility. Challenge is the best motivator for me.
Functional trainings: Negotiation skills; Negotiation advanced (GAP training center), presentations skills; effective selling skills; people management; people management advanced (KPG training center) time management; customer joint business planning; training for trainers; finance for non-finance managers (CBSD training center)
Specialties: business development, business plans, business process, delivery, energizing, leadership, negotiation, networking, organizational development, sales development, strategic, strategic planning.
Училась

по 2001

Казанский государственный финансово-экономический институт Уровень образования: Высшее (магистр). Форма обучения: Дневная/Очная.
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№ 36567664 обновлено 5 октября, 12:17
Sales Director
По договоренности
Женщина, 37 лет (7 декабря 1978)
Москва
Опыт работы 7 лет и 1 месяц
Modern Trade Director
3 года 2 месяца
апрель 2013  — май 2016
FrieslandCampina, Москва
Reported to the Country Sales (CBD) Director Russia & CIS. Managed the team of up to 14 direct reports.
Developing and aligning business strategies for Russia Modern Trade
Effective trade marketing plans provision
Designed and implemented new Integrated Trade Terms
Business development funds managing
Updating route-to-market
Improving product and sales expertise of field force
Controlling execution quality via field audits
Interacting with trade marketing, finance, logistic and production departments of RFC

Key achievements:
Grew volume share (Spoonable Yoghurts) +1.9pp (vs YA) till 26.7pp., KAI 25.2 (+2.1 vs YA),
RFC became #2 Market player (Danone #1, PepsiCo3#)
1.5 bln € savings via Route to Market implementation project
FY 15 = 12 Initiatives launches with 100%+ volume results vs targeted
Local Modern Trade 2016 TTS drift =0%
Category sales growth 126% versus year ago (+10% versus planned)
Value share growth +1.2 pp vs YA (white), WD + 9 pp vs YA (cheese)
TTS 2014 developed, agreed with finance and execution start
Trade Marketing Mananger
2 года
май 2011  — апрель 2013
Procter and Gamble, Москва
Strategic market vision & planning Gillette category; ever high value share results +0.3pp growth vs YA (after 15 periods of decline, AC Nielsen);
Sustainable value/volume & store measures growth of Gillette portfolio (Russia & BU)
Assortment planning based on channel/customer reality; promo/pricing corridor strategy development (depth of discount, volume on deal, frequency, coverage, weighted investment)
Budget stewardship, expense control, ROI/effectiveness analysis, mix project, etc.
Superior shopping experience (in-store visibility, brand equity driving, shopper delight projects, etc.)
Annual planning on sku/brand/category level; volume forecast accuracy building
Special program for Wholesales channel (Gillette Wholesales Club) creation and implementation with 114%
results versus planned with 5 MM$ incremental
Regional Manager
2 года 1 месяц
май 2009  — май 2011
Procter and Gamble, Kazan
Reported to District Manager – Russia Volga, managed the team of up to 8 direct reports & 11 distributor's branches
Achievement of Distributor Sales targets (99% in 2009, 103% in 2010)
Go to Market Project Implementation (100% on time, 1st price in Distributors’ contest)
Planning & execution of promo-activities (1 prize through 2 Contests)
Special program for Traditional Trade implementation (2nd prize in 2010 contest)
Annual Education program for Distributor’s sales forces (Kazan Sales University).
Best Account manager price (2010), and Account Manager promotion (2011)
2 Local Programs with 110% and 105% versus Plan
Высшее образование
2001
Казанский государственный финансово-экономический институт
Магистр
Дневная/Очная форма обучения
Навыки и умения
Профессиональные навыки
Experienced CBD manager with practice in trade marketing, consumer’s behavior in modern and traditional trade, distributor network management, people management and team effectiveness. Diverse experience: from Regional Key Account Manager to Modern Trade Director. All channels responsibility. Challenge is the best motivator for me.
Functional trainings: Negotiation skills; Negotiation advanced (GAP training center), presentations skills; effective selling skills; people management; people management advanced (KPG training center) time management; customer joint business planning; training for trainers; finance for non-finance managers (CBSD training center)
Specialties: business development, business plans, business process, delivery, energizing, leadership, negotiation, networking, organizational development, sales development, strategic, strategic planning.