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Резюме 23678711
27 сентября

Retail Director / Sales Director / Brand Director

110 000 руб.
полный рабочий день
на территории работодателя
35 лет (12 января 1981), женский, высшее образование, замужем, есть дети
Москва, м. Планерная
Работала
Общий рабочий стаж — 13 лет и 1 месяц

октябрь 2013 — август 2016
2 года и 11 месяцев

Retail manager

(Полная занятость)

GUESS RUSSIA (LLC SuperStar), г. Moscow wwwguesscom.

Key areas:
Store sale, discount and margin
Store payroll and general expenses
Implementation of policies and procedures
Staff management and development
Internal Training
Seasonal buying budget execution for 35 shops

Budget and Shops’ Assortment:

• Shops’ KPI analysis in order to identify anomalies and/or problems and emerging product requests.
• Analysis of the sell-out, targets of shop performances and collection of data regarding the stores
• Drawing up of the seasonal budget of the shops for collection, class of product and sizes.
• Analysis of the current season stock, method of price discount, actual merchandise in stock.

Product and Buying:

• Managing direct sales to licensing stores in accordance with purchasing budget agreed with GUESS; presenting the collections to the customers underlining themes and images according to the assortment guide as well as advertised items.
• Assistance to the customer during the buying campaign and check of consistency with the optimal typical order, order line, sizing, purchasing budget, estimated proportions, wearability problems, order entry.
• Monitoring the arrival of new merchandise to the shop, the opening of the season, the sales period.
• Supervision and control of special licensing projects.
Merchandising and Visual Merchandising
• In co-operation with the partners, managing the presentation of the product in the windows and inside the shop on the occasion of the opening of new stores and for seasonal openings.
• Training of the staff regarding the merchandising and visual techniques and the use of the structures.
• Monitoring orders of window and consumption materials., checking delivery of window materials, consumption materials and advertising
• Participation to the stage regarding the new merchandising techniques and following training of the staff.
• Discussion with the customer of commercial priorities of the store in order to suggest an appropriate merchandising.

Organization of the licensing shops:

• Inspection of the shop realization and functioning of the structure.
• Organization and management of the point of sale according to the standards.
• Transmission of practical know-how and development of the sales techniques.
• Periodical inspection to the store for staff training, the updating, intervention for special problems, organization of events and merchandising check.
Staff Training
• Participation in the selection of the store manager and store staff.
• Training seminar of the staff before the opening of a new store about shop organization, product merchandising and visual merchandising techniques and computer software.
• Participation to seasonal opening, presentation of the new collections, explication of the trends, style and fabric to the staff.
• Training of the staff regarding the standards of service and sales strategies.
• Organization of seminars for new store managers in headquarters.
• Transmission of the use of the store software and PC connection with the headquarters.

декабрь 2010 — март 2013
2 года и 4 месяца

Commercial Director of the representative office in Russia

(Полная занятость)

Fashion House IRFE (Luxury clothing and accessories) www.irfe.com, г. Moscow-Paris.

• Creating assortment analysis policy
• Comprehensive sales analysis within different time periods regarding assortment groups, seasonal collections and sales channels
• Assortment matrix optimization
• Development of orders for the new seasonable collections and expense purchasing budgets.
• Placement of the orders with the producer in France
• Import of the new collections including all stages of interaction with the producer in France, coordination of shipments and preparation of necessary documents for customs clearing in Russia
• Permanent inventory control and optimization at the points of sales
• Developing and implementing stocks’ optimization policy in the warehouse
• Pricing
• Review of the market (competitors, new shopping centers)
• Staff development and motivation. Coaching the team to reach individual and collective objectives
• Budgeting, developing and managing PR and Promo actions as well as Customer loyalty programs
• Working with different types of contracts such as commission agreements and lease contracts, contracts of carriage and publicity contracts
• Participation and decision-making in extensive and intensive development of the retail chain
• Ensuring shops work according to plans and standards
• Development of customers’ database
• After the shops opening responsible for shops performance
• Taking active part in the realization of different projects including on-line shop organization and the customers’ activity registration system implementation
• Inventory control organization in the warehouse

октябрь 2005 — ноябрь 2010
5 лет и 2 месяца

Head of Marketing Department

(Полная занятость)

JACKLIN (Russian fashion knitwear manufacturer and retailer) (jacklin.ru), г. Москва.

• Assortment policy planning including seasonable schedules of collections changing, inventory control and optimization in retail chain
• Comprehensive sales analysis within different time periods regarding assortment groups, seasonal collections and sales channels both for retail chain and wholesale business
• Assortment matrix optimization both for retail chain and wholesale business
• Taking active part in the production planning
• Development of retail network concept for knitted wear for women – positioning, branding, merchandising; creation and control of corporate design
• Development of all elements of the marketing mix including assortment policy, pricing, promotions, product evaluation and logistics
• Carrying out of market analysis and research, market monitoring and competitors’ analysis
• Public Relations, Customer Analysis, Relationship Marketing Campaigns
• Staff Development and Motivation
• Negotiations and contract conclusions with suppliers
• Review of the market (competitors, new shopping centers)
• Working out and delivering of advertising campaign in mass media, trade shows, promo-materials creating

февраль 2003 — октябрь 2005
2 года и 9 месяцев

Marketing Manager

(Полная занятость)

JACKLIN (Russian fashion knitwear manufacturer and retailer) (jacklin.ru), г. Москва.

• Involvement in market micro and macro –analysis, internal reporting
• Taking part in SWOT-analysis of company activities
• Involvement in assortment policy optimization
• Assistance to trade-show organization
• Event management, promo-materials creating
• Merchandizing and sales staff recruitment
• Business correspondence in English and French
• Working with different types of contracts

Ключевые навыки
• More than 12 years of experience in the fashion-industry
• Able to work in a team
• Able to analyze and work with a great amount of information
• Able to structure the information and to prioritize the tasks
• Able to be a team leader
Училась

по 2007

Russian Foreign Trade Academy Уровень образования: Высшее (кандидат наук). Факультет: Post-Graduate Course. Специальность: A degree of Candidate of Economic Science. Форма обучения: Вечерняя.

по 2003

Russian Foreign Trade Academy Уровень образования: Высшее. Факультет: Department of International Economists. Специальность: Foreign economic activity. Форма обучения: Дневная/Очная.
Знает и умеет
Английский язык разговорный, французский язык разговорный, итальянский язык базовый
Водительские права категории B
О себе

Hard-working, energetic, mobile, able to work under pressure, easy to learn, sociable, ambitious, responsible, well-organized, communicative, analytical, flexible, creative

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№ 23678711 обновлено 27 сентября, 11:19
Retail Director / Sales Director / Brand Director
110 000 Р, работа на территории работодателя, полный рабочий день
Женщина, 35 лет (12 января 1981)
Замужем, есть дети
Москва (м. Планерная)
Опыт работы 13 лет и 1 месяц
Retail manager
2 года 11 месяцев
октябрь 2013  — август 2016
GUESS RUSSIA (LLC SuperStar), Moscow wwwguesscom, полная занятость
Key areas:
Store sale, discount and margin
Store payroll and general expenses
Implementation of policies and procedures
Staff management and development
Internal Training
Seasonal buying budget execution for 35 shops

Budget and Shops’ Assortment:

• Shops’ KPI analysis in order to identify anomalies and/or problems and emerging product requests.
• Analysis of the sell-out, targets of shop performances and collection of data regarding the stores
• Drawing up of the seasonal budget of the shops for collection, class of product and sizes.
• Analysis of the current season stock, method of price discount, actual merchandise in stock.

Product and Buying:

• Managing direct sales to licensing stores in accordance with purchasing budget agreed with GUESS; presenting the collections to the customers underlining themes and images according to the assortment guide as well as advertised items.
• Assistance to the customer during the buying campaign and check of consistency with the optimal typical order, order line, sizing, purchasing budget, estimated proportions, wearability problems, order entry.
• Monitoring the arrival of new merchandise to the shop, the opening of the season, the sales period.
• Supervision and control of special licensing projects.
Merchandising and Visual Merchandising
• In co-operation with the partners, managing the presentation of the product in the windows and inside the shop on the occasion of the opening of new stores and for seasonal openings.
• Training of the staff regarding the merchandising and visual techniques and the use of the structures.
• Monitoring orders of window and consumption materials., checking delivery of window materials, consumption materials and advertising
• Participation to the stage regarding the new merchandising techniques and following training of the staff.
• Discussion with the customer of commercial priorities of the store in order to suggest an appropriate merchandising.

Organization of the licensing shops:

• Inspection of the shop realization and functioning of the structure.
• Organization and management of the point of sale according to the standards.
• Transmission of practical know-how and development of the sales techniques.
• Periodical inspection to the store for staff training, the updating, intervention for special problems, organization of events and merchandising check.
Staff Training
• Participation in the selection of the store manager and store staff.
• Training seminar of the staff before the opening of a new store about shop organization, product merchandising and visual merchandising techniques and computer software.
• Participation to seasonal opening, presentation of the new collections, explication of the trends, style and fabric to the staff.
• Training of the staff regarding the standards of service and sales strategies.
• Organization of seminars for new store managers in headquarters.
• Transmission of the use of the store software and PC connection with the headquarters.
Commercial Director of the representative office in Russia
2 года 4 месяца
декабрь 2010  — март 2013
Fashion House IRFE (Luxury clothing and accessories) www.irfe.com, Moscow-Paris, полная занятость
• Creating assortment analysis policy
• Comprehensive sales analysis within different time periods regarding assortment groups, seasonal collections and sales channels
• Assortment matrix optimization
• Development of orders for the new seasonable collections and expense purchasing budgets.
• Placement of the orders with the producer in France
• Import of the new collections including all stages of interaction with the producer in France, coordination of shipments and preparation of necessary documents for customs clearing in Russia
• Permanent inventory control and optimization at the points of sales
• Developing and implementing stocks’ optimization policy in the warehouse
• Pricing
• Review of the market (competitors, new shopping centers)
• Staff development and motivation. Coaching the team to reach individual and collective objectives
• Budgeting, developing and managing PR and Promo actions as well as Customer loyalty programs
• Working with different types of contracts such as commission agreements and lease contracts, contracts of carriage and publicity contracts
• Participation and decision-making in extensive and intensive development of the retail chain
• Ensuring shops work according to plans and standards
• Development of customers’ database
• After the shops opening responsible for shops performance
• Taking active part in the realization of different projects including on-line shop organization and the customers’ activity registration system implementation
• Inventory control organization in the warehouse
Head of Marketing Department
5 лет 2 месяца
октябрь 2005  — ноябрь 2010
JACKLIN (Russian fashion knitwear manufacturer and retailer) (jacklin.ru), Москва, полная занятость
• Assortment policy planning including seasonable schedules of collections changing, inventory control and optimization in retail chain
• Comprehensive sales analysis within different time periods regarding assortment groups, seasonal collections and sales channels both for retail chain and wholesale business
• Assortment matrix optimization both for retail chain and wholesale business
• Taking active part in the production planning
• Development of retail network concept for knitted wear for women – positioning, branding, merchandising; creation and control of corporate design
• Development of all elements of the marketing mix including assortment policy, pricing, promotions, product evaluation and logistics
• Carrying out of market analysis and research, market monitoring and competitors’ analysis
• Public Relations, Customer Analysis, Relationship Marketing Campaigns
• Staff Development and Motivation
• Negotiations and contract conclusions with suppliers
• Review of the market (competitors, new shopping centers)
• Working out and delivering of advertising campaign in mass media, trade shows, promo-materials creating
Marketing Manager
2 года 9 месяцев
февраль 2003  — октябрь 2005
JACKLIN (Russian fashion knitwear manufacturer and retailer) (jacklin.ru), Москва, полная занятость
• Involvement in market micro and macro –analysis, internal reporting
• Taking part in SWOT-analysis of company activities
• Involvement in assortment policy optimization
• Assistance to trade-show organization
• Event management, promo-materials creating
• Merchandizing and sales staff recruitment
• Business correspondence in English and French
• Working with different types of contracts
Высшее образование
2007
Russian Foreign Trade Academy
Кандидат наук
Post-Graduate Course
Вечерняя форма обучения
A degree of Candidate of Economic Science
2003
Russian Foreign Trade Academy
Department of International Economists
Дневная/Очная форма обучения
Foreign economic activity
Навыки и умения
Иностранные языки
Английский (разговорный), французский (разговорный), итальянский (базовый).
Водительское удостоверение
Категория B
Профессиональные навыки
• More than 12 years of experience in the fashion-industry
• Able to work in a team
• Able to analyze and work with a great amount of information
• Able to structure the information and to prioritize the tasks
• Able to be a team leader
Дополнительные сведения
Hard-working, energetic, mobile, able to work under pressure, easy to learn, sociable, ambitious, responsible, well-organized, communicative, analytical, flexible, creative