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150 000 руб.
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март 2016 — н.в.
Galderma, Nestle, г. Москва.
Created the strategy for successful launches of new products for rosacea patients (based on experience of EMEA countries).
Created the algorithm of treatment rosacea for education the target dermatologists (based on detail analysis of audience needs and market barriers), for being included into Russian guidelines.
Keeping the 1-st place in derms prescription on the acne market (OTC & Rx)
Keeping MS in value 95% (Rx acne market).
февраль 2015 — февраль 2016
1 год и 1 месяц
Danone Nutricia Early Life Nutrition, г. Москва.
Created and implemented unique psychological trainings for doctors. It increased the brand loyalty of the all audience of doctors in 15%, among the target audience in 60%. Total reach more 50% of target audience all over the RF.
Retained the gap in market share (at focus product categories) in spite of the difficult market conditions with the main competitor.
Developed and produced actual material- brochure for moms in maternity houses (during charitable project).
Successful implementation of a personal development plan and current projects. The high score of inside certifications. Optimized current processes and costs for saving the budget.
Fast Integrated at current processes and product. Was ready to continue important projects at high global level.
Created key images, materials/services, which improved awareness of brand.
октябрь 2011 — октябрь 2014
3 года и 1 месяц
ООО NIKAMED, г. Москва.
Absolute leadership of the brand in the middle price segment of market (occupied 60% of the market share).
The brand has grown by 30% and took 3rd place in profitability among other brands in the company.
Increased the share of presence on the “shelves” in partner stores (ousting competitors from distribution channels at Moscow and regions). Comprehensive product portfolio was developed. The profit in the retail channel was increased in 50% by trainings and application of developed principles of merchandising.