Пригласить
Отклонить
Рассмотреть позже
Отправить письмо
Ещё
 
Мне нравится
Резюме 36014110
19 августа 2016

Маркетолог

По договоренности
не имеет значения
не имеет значения
29 лет (12 января 1988), женский, высшее образование
Москва
Работала
Общий рабочий стаж — 5 лет и 8 месяцев

март 2014 — июнь 2016
2 года и 4 месяца

Channel campaign manager, Russia&CIS

Oracle, г. Москва.

Key responsibilities:
• Marketing funds management;
• Planning & execution of sales and channel marketing campaigns: e-mail campaigns, webinars, customer events (10-15 activities per quarter);
• Creating, selecting and maintaining customer data, target groups and lists to identify key target audience for coverage strategy;
• Mentoring telemarketing team of 7 BDMs;
• Collaboration with partners and distributors on driving co-marketing initiatives (4 key distributors, about 20 federal and regional partners);
• Engaging and managing third party suppliers: event and digital agencies, telemarketing organizations;
• Controlling of follow-up process and pipeline creation after campaign execution;
• Tracking and analyzing ROI and effectiveness of campaigns.

Achievements:
• Increased customer base by 35% (launched a new system which raised the base by industries/regions and profiled existing contacts);
• Organized a series of trainings for telemarketing team to upgrade sales skills;
• Increased # of attendees (customers) of regional events by 50%;
• Developed and implemented a new event registration form in collaboration with designers;
• Managed and tracked marketing budget (more than $200K) quarterly.

июль 2012 — март 2014
1 год и 9 месяцев

Hewlett-Packard Company

Marketing manager, Russia, г. Москва.

Key responsibilities:
• Working out integrated marketing campaigns for HP Enterprise products including industry events, online and offline media campaigns and PR support;
• Marketing budget management;
• Organization and execution of HP’s roadshows, customer seminars and sponsored third-party events (5-7 activities per quarter);
• Planning and implementation of brand awareness campaigns (online and print) dedicated to HP promotions and new product introductions;
• Customer reference management;
• Follow-up on media requests between HP specialists and the agency (comments, news, arrange interview with BU manager and pre-sales team);
• Localization and adaptation of corporate marketing materials (collaterals, white papers, case studies).

Achievements:
• Launched social media special project with habrahabr.ru;
• Released new mobile application for HP conference (was responsible for content creation, project control and execution);
• Quarterly reported on customers success cases with pre-sales team.

ноябрь 2010 — июль 2012
1 год и 9 месяцев

PR-manager

OOO Internet-Project (cottage.ru, urbanus.ru, arendator.ru), г. Москва.

Key responsibilities:
• Responsible for providing full PR support of the company’s projects (websites, annual real estate awards and exhibitions);
• Preparing press-releases and analytical materials for the company's websites;
• Searching and pro-actively engaging media partners for beneficial cooperation;
• Creating promotional materials (e-banners, layouts both in print and online) in conjunction with designers;
• Organizing press events and meetings with journalists.

Achievements:
• Brought more than 90 media partners to company's events: Urban Awards, Cottage Showroom and Cottage Forum 2011-2012;
• Published 200+ press-releases, announcements, post-releases.

Ключевые навыки
• Marketing planning and execution;
• Budget management;
• Developing media relations;
• B2B Marketing;
• Follow-up of marketing campaigns;
• Pipeline generation;
• Event management;
• Coordination of project team (designers etc.).
Училась

по 2010

Moscow Humanitarian Academy Уровень образования: Высшее. Факультет: Public Relations. Специальность: Specialist of Public Relations. Форма обучения: Дневная/Очная.
Пригласить
Отклонить
Рассмотреть позже
Отправить письмо
 
{% dialog.title %} {% dialog.price %} 
Вакансия появится на первых страницах поиска сразу после оплаты.
Бесплатные обновления сохранятся в полном объеме, сроки размещения вакансии не изменятся.
Сразу после оплаты вам будут доступны: имя, электронная почта, телефон и другие контакты
Пожалуйста, обратите внимание: возврат денег за обновление вакансии невозможен.
Возврат денег за покупку невозможен
Внимание: возврат денег за апгрейд до турбовакансии невозможен.
Апгрейд до турбовакансии осуществляется согласно
правилам размещения вакансии.
Хочешь машину
как у соседа?
Узнай, где он работает
с помощью SuperJob!
Подробнее
№ 36014110 обновлено 19 августа 2016, 12:53
Маркетолог
По договоренности
Женщина, 29 лет (12 января 1988)
Москва
Опыт работы 5 лет и 8 месяцев
Channel campaign manager, Russia&CIS
2 года 4 месяца
март 2014  — июнь 2016
Oracle, Москва
Key responsibilities:
• Marketing funds management;
• Planning & execution of sales and channel marketing campaigns: e-mail campaigns, webinars, customer events (10-15 activities per quarter);
• Creating, selecting and maintaining customer data, target groups and lists to identify key target audience for coverage strategy;
• Mentoring telemarketing team of 7 BDMs;
• Collaboration with partners and distributors on driving co-marketing initiatives (4 key distributors, about 20 federal and regional partners);
• Engaging and managing third party suppliers: event and digital agencies, telemarketing organizations;
• Controlling of follow-up process and pipeline creation after campaign execution;
• Tracking and analyzing ROI and effectiveness of campaigns.

Achievements:
• Increased customer base by 35% (launched a new system which raised the base by industries/regions and profiled existing contacts);
• Organized a series of trainings for telemarketing team to upgrade sales skills;
• Increased # of attendees (customers) of regional events by 50%;
• Developed and implemented a new event registration form in collaboration with designers;
• Managed and tracked marketing budget (more than $200K) quarterly.
Hewlett-Packard Company
1 год 9 месяцев
июль 2012  — март 2014
Marketing manager, Russia, Москва
Key responsibilities:
• Working out integrated marketing campaigns for HP Enterprise products including industry events, online and offline media campaigns and PR support;
• Marketing budget management;
• Organization and execution of HP’s roadshows, customer seminars and sponsored third-party events (5-7 activities per quarter);
• Planning and implementation of brand awareness campaigns (online and print) dedicated to HP promotions and new product introductions;
• Customer reference management;
• Follow-up on media requests between HP specialists and the agency (comments, news, arrange interview with BU manager and pre-sales team);
• Localization and adaptation of corporate marketing materials (collaterals, white papers, case studies).

Achievements:
• Launched social media special project with habrahabr.ru;
• Released new mobile application for HP conference (was responsible for content creation, project control and execution);
• Quarterly reported on customers success cases with pre-sales team.
PR-manager
1 год 9 месяцев
ноябрь 2010  — июль 2012
OOO Internet-Project (cottage.ru, urbanus.ru, arendator.ru), Москва
Key responsibilities:
• Responsible for providing full PR support of the company’s projects (websites, annual real estate awards and exhibitions);
• Preparing press-releases and analytical materials for the company's websites;
• Searching and pro-actively engaging media partners for beneficial cooperation;
• Creating promotional materials (e-banners, layouts both in print and online) in conjunction with designers;
• Organizing press events and meetings with journalists.

Achievements:
• Brought more than 90 media partners to company's events: Urban Awards, Cottage Showroom and Cottage Forum 2011-2012;
• Published 200+ press-releases, announcements, post-releases.
Высшее образование
2010
Moscow Humanitarian Academy
Public Relations
Дневная/Очная форма обучения
Specialist of Public Relations
Навыки и умения
Профессиональные навыки
• Marketing planning and execution;
• Budget management;
• Developing media relations;
• B2B Marketing;
• Follow-up of marketing campaigns;
• Pipeline generation;
• Event management;
• Coordination of project team (designers etc.).