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март 2014 — июнь 2016
2 года и 4 месяца
Oracle, г. Москва.
• Marketing funds management;
• Planning & execution of sales and channel marketing campaigns: e-mail campaigns, webinars, customer events (10-15 activities per quarter);
• Creating, selecting and maintaining customer data, target groups and lists to identify key target audience for coverage strategy;
• Mentoring telemarketing team of 7 BDMs;
• Collaboration with partners and distributors on driving co-marketing initiatives (4 key distributors, about 20 federal and regional partners);
• Engaging and managing third party suppliers: event and digital agencies, telemarketing organizations;
• Controlling of follow-up process and pipeline creation after campaign execution;
• Tracking and analyzing ROI and effectiveness of campaigns.
• Increased customer base by 35% (launched a new system which raised the base by industries/regions and profiled existing contacts);
• Organized a series of trainings for telemarketing team to upgrade sales skills;
• Increased # of attendees (customers) of regional events by 50%;
• Developed and implemented a new event registration form in collaboration with designers;
• Managed and tracked marketing budget (more than $200K) quarterly.
июль 2012 — март 2014
1 год и 9 месяцев
Marketing manager, Russia, г. Москва.
• Working out integrated marketing campaigns for HP Enterprise products including industry events, online and offline media campaigns and PR support;
• Marketing budget management;
• Organization and execution of HP’s roadshows, customer seminars and sponsored third-party events (5-7 activities per quarter);
• Planning and implementation of brand awareness campaigns (online and print) dedicated to HP promotions and new product introductions;
• Customer reference management;
• Follow-up on media requests between HP specialists and the agency (comments, news, arrange interview with BU manager and pre-sales team);
• Localization and adaptation of corporate marketing materials (collaterals, white papers, case studies).
• Launched social media special project with habrahabr.ru;
• Released new mobile application for HP conference (was responsible for content creation, project control and execution);
• Quarterly reported on customers success cases with pre-sales team.
ноябрь 2010 — июль 2012
1 год и 9 месяцев
OOO Internet-Project (cottage.ru, urbanus.ru, arendator.ru), г. Москва.
• Responsible for providing full PR support of the company’s projects (websites, annual real estate awards and exhibitions);
• Preparing press-releases and analytical materials for the company's websites;
• Searching and pro-actively engaging media partners for beneficial cooperation;
• Creating promotional materials (e-banners, layouts both in print and online) in conjunction with designers;
• Organizing press events and meetings with journalists.
• Brought more than 90 media partners to company's events: Urban Awards, Cottage Showroom and Cottage Forum 2011-2012;
• Published 200+ press-releases, announcements, post-releases.