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№ 36420442Обновлено 26 сентября 2016
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Marketing Specialist

По договоренности
Жен., 23 года (31 октября 1993), высшее образование
Москва
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Опыт работы 1 год и 11 месяцев
10 месяцев
апрель 2015 — январь 2016
International Event Business Project Officer
Eurasante - Economic development agency in Life Sciences, Lille France
Business development of the professional events dedicated to innovations (more than 1,500 participants from 30+ countries):

• Attracted 200+ international professionals from the fields of pharma, research and biotech
• Developed and signed 10 international partnerships to ensure the promotion of the event
• Assured a 150% growth of the existing client database (internet sourcing)

Analytics and market studies:
• Conducted the target market identification for the event
• Created a database and realized a benchmark of 100 innovative start-ups
• Continuous market research, competitor analysis: weekly reporting

Marketing/Communication:
• Social media marketing (daily updates on LinkedIn and Twitter official accounts)
• Weekly website updates, content creation (Wordpress)
• Created +15 email marketing campaigns (Mailchimp)
• Prepared the print marketing supports (flyers, brochures, catalogues)

Client service: assistance with the B2B matchmaking tool (PartneringOne)
• Day-to-Day response to the client requests
• Daily tracking and update of CRM data bases

Project Management:
• Bringing the project "IDEA Summit" to a close:
visitor database analysis, results evaluation, prepared and presented the results to the international board of directors
6 месяцев
март  — август 2014
Marketing Assistant-Infant Nutrition
Nestle, Москва
Project management: launched the 1-month medical promotional campaign in 15 cities
• Created +10 POSM (calendars, books, agendas, bags, brochures etc.) with the external agencies
• Created an Excel tool (database) to ensure the correct distribution and tracking of the POSM between the 15 cities
• Assisted to the recruitment of 50+ medical/sales representatives

Brand management: contributed to the product launches and re-launches
• Prepared and tracked +40 product files (POSM, packaging, new products, ads, banners)
• Conducted market research & studies and presented the results to the team:
benchmarking, gap analysis, Nielsen panels tracking, competitors analysis
7 месяцев
июль 2013 — январь 2014
Employer Reputation Junior Project Manager / Специалист по продвижению бренда работодателя
Mars, Incorporated, Москва
• Digital project management
In 2 months only designed the content and coordinated the launch of the corporate web-site for graduates’
recruitment (www.mars-graduates.ru)

Project coordination - corporate video production
• Key messages proposition, script editing
• Coordination of external video providers, budgeting

Event campaign coordination (in collaboration with Changellenge >> agency)
• Organized a 2-day meeting of Mars Inc. international management team with 800 students of Russian universities
• Implemented monthly educational workshops in the leading universities (HSE, MSU etc)

Community management:
• Daily corporate social media tracking & animation (Facebook, vk.com, google)
• Developed social media campaigns and grew the subscribers base by 30%
Высшее образование
2015
IAE Lille, University School of Management (France)
Магистр
Business
Дневная/Очная форма обучения
Executive International Management
2014
Национальный исследовательский университет "Высшая школа экономики"
Бакалавр
Экономики
Дневная/Очная форма обучения
Маркетинговые исследования
Навыки и умения
Иностранные языки
Английский (свободно владею), французский (свободно владею), испанский (базовый), русский (свободно владею).
Профессиональные навыки
MS Office - advanced user (Excel, Word, PowerPoint, Outlook)
CMS WordPress, MailChimp, CRM
Market Research and analysis
Customer Service
Event management
Partnerships Management
English, Russian, French, Spanish
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Резюме размещено в отраслях:

Маркетинг, реклама, PR
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Резюме № 36420442 в открытом доступе Последнее обновление 26 сентября 2016, 11:19

Резюме

Marketing Specialist По договоренности
Дата рождения: 31 октября 1993, 23 года.
Москва
04.2015—01.2016   10 месяцев
International Event Business Project Officer
Eurasante - Economic development agency in Life Sciences, г. Lille France.
Business development of the professional events dedicated to innovations (more than 1,500 participants from 30+ countries):

• Attracted 200+ international professionals from the fields of pharma, research and biotech
• Developed and signed 10 international partnerships to ensure the promotion of the event
• Assured a 150% growth of the existing client database (internet sourcing)

Analytics and market studies:
• Conducted the target market identification for the event
• Created a database and realized a benchmark of 100 innovative start-ups
• Continuous market research, competitor analysis: weekly reporting

Marketing/Communication:
• Social media marketing (daily updates on LinkedIn and Twitter official accounts)
• Weekly website updates, content creation (Wordpress)
• Created +15 email marketing campaigns (Mailchimp)
• Prepared the print marketing supports (flyers, brochures, catalogues)

Client service: assistance with the B2B matchmaking tool (PartneringOne)
• Day-to-Day response to the client requests
• Daily tracking and update of CRM data bases

Project Management:
• Bringing the project "IDEA Summit" to a close:
visitor database analysis, results evaluation, prepared and presented the results to the international board of directors
03.2014—08.2014   6 месяцев
Marketing Assistant-Infant Nutrition
Nestle, г. Москва.
Project management: launched the 1-month medical promotional campaign in 15 cities
• Created +10 POSM (calendars, books, agendas, bags, brochures etc.) with the external agencies
• Created an Excel tool (database) to ensure the correct distribution and tracking of the POSM between the 15 cities
• Assisted to the recruitment of 50+ medical/sales representatives

Brand management: contributed to the product launches and re-launches
• Prepared and tracked +40 product files (POSM, packaging, new products, ads, banners)
• Conducted market research & studies and presented the results to the team:
benchmarking, gap analysis, Nielsen panels tracking, competitors analysis
07.2013—01.2014   7 месяцев
Employer Reputation Junior Project Manager / Специалист по продвижению бренда работодателя
Mars, Incorporated, г. Москва.
• Digital project management
In 2 months only designed the content and coordinated the launch of the corporate web-site for graduates’
recruitment (www.mars-graduates.ru)

Project coordination - corporate video production
• Key messages proposition, script editing
• Coordination of external video providers, budgeting

Event campaign coordination (in collaboration with Changellenge >> agency)
• Organized a 2-day meeting of Mars Inc. international management team with 800 students of Russian universities
• Implemented monthly educational workshops in the leading universities (HSE, MSU etc)

Community management:
• Daily corporate social media tracking & animation (Facebook, vk.com, google)
• Developed social media campaigns and grew the subscribers base by 30%
Высшее (магистр)
2015
IAE Lille, University School of Management (France)
Факультет: Business
Дневная/Очная форма обучения
Специальность: Executive International Management
Высшее (бакалавр)
2014
Национальный исследовательский университет "Высшая школа экономики"
Факультет: Экономики
Дневная/Очная форма обучения
Специальность: Маркетинговые исследования
Навыки и умения
Иностранные языки
Английский (свободно владею),
французский (свободно владею),
испанский (базовый),
русский (свободно владею).
Профессиональные навыки
MS Office - advanced user (Excel, Word, PowerPoint, Outlook)
CMS WordPress, MailChimp, CRM
Market Research and analysis
Customer Service
Event management
Partnerships Management
English, Russian, French, Spanish