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Marketing specialist: research, strategy, product management, pricing, promotion audit-Cars, Real Estate 100 000
Дата рождения: 12 августа 1984, 33 года.
02.2013—н.в. 4 года 9 месяцев
Independent Expert, г. Москва.
Project consulting in field of marketing – 2013-2016 (3 companies). Carrying out b2b researches, preparing project concepts during job search and interviews mainly in field of electronics - 2013-2016 (about 5 companies).
Automotive industry (and similar business in field of transport):
- gathering information about key market players in the segments of bikes, cars, LCV, Passenger vehicles (buses, trams, trolley buses), trucks and special vehicles (construction, mining, agriculture etc.); service marketing: dealers, car service centers, spare parts shops;
- car market summary Russia vs World; identifying key market players businesses in Russia including import, manufacturing, distribution;
- studying modern technologies of motor vehicle construction and layout; carrying out a research on main market players car model range; gathering information about best selling car brands advertising activity;
- carrying out research on airplane carriage and manufacturing.
Real Estate and Construction
- gathering information on construction materials market and production technologies;
- self education in fields of constructions budgeting basics, buildings engineering systems (electrics, plumbing, heating, elevators basics), residental construction technologies (up to 3-5 floors), furniture market (including premium segment);
- Real Estate: searching for regional statistics on hospitality industry (hotels, appartments) sports facilities (FIFA World Cup 2018); reports on residential property and Retail Real Estate (eco products);
- preparing report on Zelenograd Commercial Real Estate market (local market).
Accounting, Finance, Contract Law
- studying accounting, audit and finance analysis in Plekhanov's REA - february-may 2015;
- learning main principles of Foreign Contract Law (documents, terms, accounting, tax).
Advertising, Exhibitions, Promotion
- marketing techniques enhancement: learning media planning and Internet marketing theory, preparing to holding exhibitions (gathering necessary contacts, learning new technologies of the advertising industry);
- visiting exhibitions: Advertising 2014, 2015, MMAS 2014 (car exhibition), MotoSpring 2016, ElectroTransport 2016, Moscow Boat Show 2016, Fishing & Hunting 2016, Imports Substitution 2015, TransRussia 2016 (logistics services exhibition), MIFS 2016 (furniture & interior exhibition), Construction Materials 2016, REX 2016 (Commercial Real Estate exhibition), ExpoElectronica 2016, Ecotech 2016 (electrocars, renewable energy: solar power, wind generation etc., garbage treatment).
04.2011—02.2013 1 год 11 месяцев
Nielsen (business consulting: Automotive sector & Sport), г. Москва.
Executing market research projects of Automotive and Sport sectors (car manufacturers, dealers, car credit and insurance organizations, petrol stations holders, tyres and spare parts producers):
- services promotion, searching new customers, carrying out negotiations, participation in tenders, work with subcontractors;
- organization and carrying out surveys: work with brief, questionnaires and data processing guidelines preparation, data analysis, reporting and final presentations with the customers;
- project documents supervision: contracts, invoices etc.;
- supplying the headquaters team on implementing international projects in Russia.
10.2009—04.2011 1 год 7 месяцев
Marketing specialist (Product, Pricing, Demand planning, Regional strategy)
Pirelli (tyre manufacturing company), г. Москва.
- Product management: participation in Sales-campaigns preparation on product and price management matters, demand planning;
- Reporting: sales and marketing reporting, monthly logistics forecasting (about 2500 positions);
- Product Information Support: advertising and PR materials supervision, technical catalogue preparation (tyres fitment chart + recommendations), carrying out special trainings on product;
- Business Intelligence: market researches (work with special agencies), competitors monitoring, common customers database creation and updating, participation in strategy planning.
04.2007—10.2009 2 года 7 месяцев
Real Estate Market analyst
City-XXI Century (development, real estate investment company), г. Москва.
- reporting and sharing information with marketing, advertising, PR, sales, finance and managing company strategy planning specialists (internal and external market field and desk researches of the Real Estate sector);
- project analysis: investment memorandums, best use analysis reports preparation, participation in project business planning;
- participation in regional strategy creation;
- work with managing company specialists on research methodics creation;
- work on CRM with IT department Manager;
- participation in exhibitions.
Moscow State Academy of Business Administration
Дневная/Очная форма обучения
Специальность: Marketing (diploma with distinction)
Moscow Colledge of Business Administration
Дневная/Очная форма обучения
Специальность: Accounting & Finance (with distinction)
Курсы и тренинги
Plekhanov Russian University of Economics
Accounting, Finance, Audit
Nielsen Training Center
Advanced statistical methods in market research (conjoint analysis, segmentation methods, correspondence analysis), Adv effect estimation, Distributors net research, Focus groups master classes, Eye-tracking, Neurofocus, Sports Marketing, etc.
Online research methodology
Moscow Business School
Real estate market analysis (Sternik courses)
Academy of National Economy under the Government of Russia
Development: Real Estate Project Management (residential, commercial)
Навыки и умения
Английский (свободно владею),
- Languages: English – fluent, Italian – basic knowledge, French – basic knowledge;
- wast experience in market researches;
- knowledge of the different statistical methods, econometry and following Data Mining methods: correlation analysis, regression analysis (including non linear models), factor analysis, cluster analysis, time series analysis (seasonality, trends, modeling, forecasting);
- deep understanding of the advertising effectiveness and pricing researches techniques;
- business planning, investment analysis, financial modelling, risk analysis skills;
- good understanding of the world economy, macroeconomics, regional geography of Russia, political, social, economy, technical tendencies of development;
- very good PC knowledge: MS Office: Word, Excel, Access, Power Point; Garant, Consultant Plus, 1C, SPSS, Statistica v. 6.0, Data Friend, Winner, Adobe Photoshop, Corel Draw, VentaFax, Internet, Bitrix 5.0, Dreamweaver MX, Flash MX, SAP, Business Objects, APO Demand Planning, Pricing 3Z;
- programming languages knowledge (VBA in Excel and SQL);
- high speed of typing - more than 200 signs per minute;
- personal and professional states: responsibility, independency, purposefullness, high self-discipline, high work capacity, open minded, non conflicting.