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Marketing Manager По договоренности
Готов к командировкам, полный рабочий день.
Дата рождения: 19 мая 1980, 37 лет. Женат, есть дети, гражданство Россия.
Москва (м. Калужская, м. Беляево)
03.2016—12.2016 10 месяцев
PrintLot, г. Москва.
PrintLot is an online marketplace for printing wide range of materials. Here professionals can place an order and receive quotes from printing houses and select the best offer.
Our startup was selected by IIDF (ФРИИ) to participate in Preaccelerator Program
• Conducted CusDev research among printing houses and potential customers: print managers working in ad agencies, marketers, etc.
• Put together development team, including backend developer, frontend developer, web designer and QA engineer
• Organized and managed development process based on Scrum methodology with two week sprints and monthly releases
• Preformed Product Owner and Analytic roles within development team including backlog prioritization and specification writing
• Tested several customer acquisition channels: context, display, PR, SMM, direct sales etc. including CPL and CPA calculation
• Managed HR, legal, accounting and other aspects of business operations
12.2013—03.2016 2 года 4 месяца
Digital Banking Marketing Manager
Alfa-Bank, г. Москва, полная занятость.
The main goal is to increased penetration of internet and mobile banking among existing customers as well as creating positive awareness of bank’s digital channels among the potential customers
• Increased penetration of mobile banking 2 times during one year.
• Developed and launched an onboarding program for new bank’s clients to educate them on bank’s digital solutions and services.
• Designed and implemented motivational program for sales-staff in bank branches and call center to promote digital banking.
• Built bank’s image as technological leader on banking market through an on-going PR activities in digital media and social networks.
• Reduced the cost of new digital banking user acquisition 3 times (by 76%) through optimization of online advertising campaigns.
08.2010—12.2013 3 года 5 месяцев
Consumer Finance Marketing Manager
Alfa-Bank, г. Москва, полная занятость.
Worked closely with the largest online and offline retailers, including consumer electronics, DYI and travel companies to win shoppers’ attention toward Alfa-Bank loan products by engaging them into various marketing activities, as well as through an effective motivation of retail sales force.
• Retained 3rd position on highly competitive consumer finance market.
• Built Marketing team that continues to successfully support this business now.
• Created and integrated into advertising materials the new design guidelines to build a consistent look at all bank’s POS branches and online.
• Designed from scratch and implemented POSM distribution system for 2 900 point-of-sale branches across the country.
• Developed, tested and launched online consumer loan application process.
08.2008—07.2010 2 года
Head of Credit Cards Marketing Division
Credit Europe Bank, г. Москва.
As a part of Banking Cards Department, my team and I introduced and managed the co-branded credit cards with IKEA, Auchan and METRO C&C, while marketing bank’s own portfolio of credit cards.
• Got up to 5th position on credit cards market (from 8th when I joined).
• Built and managed professional Marketing team.
• Decreased customers turnover by 12% through regular calls, linked to the customers’ stage of credit card usage.
• Came up with idea and implemented personalized design for instantly issued credit cards in all bank’s branches.
• Developed and launched credit cards web portal www.cardcredit.ru
11.2006—03.2008 1 год 5 месяцев
Red Bull, г. Москва, полная занятость.
My core responsibility was to grow Red Bull brand awareness on Russian market through media placement and brand events, as well as drive in-store sales through consumer promotions and point-of-sales activities.
• Negotiated 13% discount from total cost of media placement for Russia and CIS.
• Increased sales by 6% by introducing the brand to new markets, including ski resorts, universities, etc
• Managed www.redbull.ru site re-design and content renovation
03.2004—10.2006 2 года 8 месяцев
G2, г. Москва, полная занятость.
State University of Management
Факультет: National and International Economics
Дневная/Очная форма обучения
Специальность: Crisis Management
Курсы и тренинги
Student Exchange Program
Навыки и умения
Английский (свободно владею),
Project management methodologies: Scram, Kanban, Agile and Design Thinking
Performance marketing: lead generation, CPA, A/B testing
Social media marketing and public relations
Landing pages and promo sites creation