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Резюме 25306347
14 марта

Marketing Director

По договоренности
полный рабочий день
на территории работодателя
42 года (19 августа 1974), мужской, высшее образование, не женат, есть дети
Москва, Западный АО, м. Кунцевская, готов к переезду
Готов к командировкам, гражданство: Россия
Работал
Общий рабочий стаж — 10 лет и 5 месяцев

сентябрь 2015 — февраль 2017
1 год и 6 месяцев

Marketing and Business Development Director

(Полная занятость)

ToysForMe, г. Москва.

Participation in development, creation and launch of the internet store. Development of marketing communication strategy. Market and competition analysis. Sales forecasting. Store concept creation: structure, technical parameters, usability, content (including copywriting), categorization, etc. Product range planning. Negotiations with suppliers; signing contracts. Pricing. Promotion strategy, including SEO and SMM. Loyalty and promo programs.

Achievements:
Development and launch of the internet store from scratch.

сентябрь 2014 — сентябрь 2015
1 год и 1 месяц

Marketing Director

(Полная занятость)

Invent (ENGINO Russia), г. Москва.

Development and realization of Company’s marketing policy based on market analysis, competition, product characteristics, consumptive demand prognosis, etc. Finding new sales channels. Finding new customers (retailers, wholesalers, online stores, etc.); holding negotiations, making product presentations; signing contacts. Marketing researches, marketing data collection and analysis; database maintenance. Communication with Head office; following the corporate standards of product presentation and communication with consumers. Participation in product planning and sales forecasting. Participation in product localization. Pricing (sales prices, discount system, RRP). Trade marketing: merchandising, POSm, planograms, in-store activities (demonstrations, testing, promotions). Participation in exhibitions and fairs (Kids Russia, Mir Detstva, Nuremberg International Toy Fair); increase of customer base. Communication with schools and educational authorities to develop sales in that channel; participation in development of educational programs based on the product; promotions and presentations in schools. Website content (Russian pages), online communication with visitors, SMM.

Achievements:
Organization of Company’s marketing activity on the Russian market. The products were put on shelves of big retailers (HAMLEYS, Winny, IQ Toy, Ozon.ru, etc.). Sales in and sales-out growth more than 10 times.

май 2013 — сентябрь 2014
1 год и 5 месяцев

Marketing and Business Development Director

(Полная занятость)

Avtomilor, г. Москва.

Organizing marketing activity, complex of marketing communications. Participation in development and realization of marketing strategy and promotion campaigns. Market and competitive environment analysis. Development of new services and directions (including forecasting, sales planning, pricing, promotion). Interaction with B2B clients; negotiations, presentations. Work with agencies: tenders, briefs, contracting, fulfillment control. Work with Company’s websites: content, usability, SEO. Social Media Marketing. Marketing campaign’s cost and effectiveness control.

Achievements:
Launch of new business directions. Total sales growth (ca 40%).

июнь 2012 — май 2013
1 год

Marketing Director

(Полная занятость)

SIMBAT TOYS, г. Москва.

Managing Company’s marketing activity, including A&P, marketing planning and communications. Developing and organizing ATL & BTL campaigns, including budgeting, cost and effectiveness control. Work with the own brands (MULTI PULTI, TECHNOPARK, KARAPUZ, UMKA, etc.), as well as with the distributed brands (BARBIE, MONSTER HIGH, FISHER-PRICE, HOT WHEELS; VTECH, RASTAR, XQ, WINNER, etc.), and with licensed products (DISNEY, WINX, BATMAN, TURBO, SUPERMAN, ICE AGE, SMURFS, HELLO KITTY, SPONGE BOB, etc.). Holding promo campaigns in retail chains (Detsky Mir, Korablik, Deti, Hamleys, etc.), including cross-category promo with other licensees. Trade marketing: communication with key customers (like retail chains) and partners (like licensors) on brands promotion; holding negotiations; e-newsletters to key trade contacts; in-store events, POP materials; work with merchandisers, development of merchandising book and planograms, etc. Making presentations to customers. Work with Company’s websites. Work with agencies: tenders, briefs, contracting, fulfillment control. Organizing Company’s participation in exhibitions and fairs: TOYS AND KIDS RUSSIA, HONG KONG TOYS & GAMES FAIR, NUREMBERG INTERNATIONAL TOY FAIR, etc. Market and competitive environment monitoring and analysis.
Development of marketing and sales cooperation with customers. Established contacts in the industry: customers’ & partners’ Management, Marketing Departments, Buyers, etc.

Achievements:
Sales growth (ca 20%). The key brands awareness increase.

ноябрь 2011 — май 2012
7 месяцев

Marketing Director

(Полная занятость)

GETT (GetTaxi), г. Москва.

Organizing, budgeting and managing Company’s marketing & advertisement activity, complex of marketing communications. Preparation and launch of a new brand and service on the Russian market. Development & realization of the local marketing strategy and marketing plans, in line with the global brand development strategy; regular communication with Head Office marketing. Market and competitive environment analysis. Planning and holding ATL & BTL campaigns. Digital and Social Media Marketing (FB, Twitter, blogs, WAP sites, mobile apps; interaction with opinion leaders and trend setters, etc.). Company’s website maintenance, including content localization and update. Organization of presentations to customers/partners, press-conferences and PR events. Work with agencies: tenders, briefs, task giving and fulfillment control.

Achievements:
Successful launch of the brand and the service on the Russian market. Achievement of KPI’s (app downloads, registrations, orders, etc.).

май 2009 — октябрь 2011
2 года и 6 месяцев

Marketing Manager

(Полная занятость)

HASBRO, г. Москва.

Managing Company’s marketing activity (brands MONOPOLY, TWISTER, BATTLESHIP, TRANSFORMERS, NERF, TONKA, CHUCK & FRIENDS, SPIDER-MAN, IRON MAN, AVENGERS, BEYBLADE, STAR WARS, etc.).
Development & realization of marketing strategies and marketing plans. Planning and holding ATL & BTL campaigns, including media planning, budgeting, cost & effectiveness control. Managing team (2 direct reports).
Brand Management: market positioning, brand communications, brand building, growth and promotion of brands. Sales forecasting per brand and responsibility for brands performance (by KPI’s). Responsibility for realization of global brands strategies and brands development. Regular communication with Global Brand Teams.
Trade marketing: communications both with customers (distributors, retailers) and consumers on each brand. Planning and realization of customers’ motivation programs (exclusives, special discounts on volume, sales personnel motivation, etc.). Product presentations and trainings for customers. Participation in preparation and distribution of e-newsletters to key trade contacts. Planning and holding promo campaigns: BOGO, promoters, testing, in-store events. POS materials: on-shelf (shelf-talkers, wobblers, toppers, light boxes, etc.) and out-of-aisle (displays, roll-ups, etc.).
Product Management: product planning, product lines development, pricing, participation in product development (localization). Recommendations to the global development teams on new products localization for the Russian market. Budgeting and forecasting per product. Responsibility for product net sales, margin and profitability.
Successful experience of launching new products and brands.
Work with agencies: tenders, briefs, task giving and fulfillment control. Development and localization of advertisement (TV, print, online) and POS materials, including creative work, copywriting and production. Work with Company’s websites: creation/localization, content, promotion, maintenance control. Work with contracts, accounting documents. Market and competitive environment analysis; A&P campaigns reports and effectiveness analysis.
Development of marketing and sales cooperation with customers. Established contacts in the industry: customers’ & partners’ Management, Marketing Departments, Buyers, etc.

Achievements:
Organization of Company’s marketing activity on the Russian market “from zero to hero” (starting from Rep. Office opening in 2009). Participation in Company’s successful development from start-up to a market leader. Established relationships with big retailers (Auchan, Real, Detsky Mir, etc.) and started direct shipments to them. Net sales growth (+80% in 2011). Market share growth. Brand awareness increase. Successful launch of new brands (Nerf, BeyBlade) and products (Monopoly Russia, etc.).

июль 2006 — январь 2009
2 года и 7 месяцев

Head of Marketing Department

(Полная занятость)

AMERICAN MEDICAL CENTERS (A MEDSI GROUP COMPANY), г. Москва.

Organization of Company’s marketing, advertising & PR activity. Managing Marketing Department team (8 people). Sales support. Initiatives to enhance sales performance. Interaction with customers & partners (insurance, assistance companies, etc.); participation in presentations & negotiations. Participation in development/correction of algorithms of interaction with customers/consumers. Participation in new products development, pricing & launching. Participation in marketing strategy development; providing strategic marketing tasks execution. Market and competitive environment analysis. Planning and holding A&P campaigns, including media planning, budgeting, cost & effectiveness control; cost optimization. Development & realization of marketing communication strategy & internal communications. Brand building & market positioning. Establishing & development of relationships with industry experts, opinion-leaders, as well as with mass-media (editors, journalists). Copywriting, writing, edition & initiating publication of press-releases & articles. Organization of special events. Control of development & creation of print materials content & design (media layouts, leaflets, catalogues, etc.). Work with agencies: task giving and fulfillment control. Work with Company’s websites: design & content creation, promotion & maintenance control. Search Engine Marketing, including SEO, paid placement, and contextual advertisement.

Achievements:
Annual revenue growth 30%. Development and launch of new products (healthcare programs & services). Development and successful realization of market re-positioning campaign. Increase of clients’ loyalty (according to NPS research, September 2008).

Ключевые навыки
Organizing and managing company’s marketing & advertisement activity, complex of marketing communications. Successful experience of building-up and leading marketing team. Brand Management: market positioning, brand communications, brand building, growth and promotion of brands. Product Management: product planning, product lines development, pricing, responsibility for product margin and profitability. Successful experience of work with start-ups, of launching new products and brands. Development and realization of marketing strategies and marketing plans. Planning and holding ATL & BTL campaigns, including media planning, budgeting, cost control and optimization. Experience in Digital Marketing, including SEO and SMM. Work with agencies: tenders, briefs, task giving and realization control. Development of advertisement and POP materials, including creative work, copywriting and production. Interaction with customers; attracting new customers. Good presentation & negotiation skills. Experience of interaction with state bodies, professional and industry associations. Market and competitive environment analysis; A&P campaigns effectiveness analysis. Experience of work in international environment, with a big Western global corporation, knowledge of international methods of business and marketing management.
Учился

по 2001

Moscow State Institute of International Relations (MGIMO) Уровень образования: Высшее. Факультет: Department of International Economic Relations. Специальность: Specialty: Commerce. Форма обучения: Вечерняя.

по 1997

Moscow State Linguistic University Уровень образования: Высшее. Факультет: Department: Translating/Interpreting. Специальность: Specialty: Linguistics & Intercultural Communication. Форма обучения: Дневная/Очная.
Курсы и тренинги

2015

Search Engine Optimization. CYBERMARKETING Educational Center, г. Moscow

2015

Contextual Advertising. CYBERMARKETING Educational Center, г. Moscow

2015

Internet project: from idea to clients. CYBERMARKETING Educational Center, г. Moscow

2012

Social Media Marketing Training. Damir Khalilov’s School of Efficient Internet Marketing, г. Moscow

2011

Ken Blanchard’s Situational Leadership II Training. Hasbro University, г. Frankfurt am Main

Знает и умеет
Английский язык свободно владею, французский язык разговорный
Водительские права категории B
О себе

Proactive, self-motivated, diligent, stress-resistant, creative, result-oriented, team player. Ability to work in multi-task regime. Good communication & presentation skills. Organizational skills. Thrive on challenge.

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№ 25306347 обновлено 14 марта, 15:06
Marketing Director
По договоренности, готов к командировкам, работа на территории работодателя, полный рабочий день
Мужчина, 42 года (19 августа 1974)
Высшее образование
не женат, есть дети
Москва, Западный АО (м. Кунцевская), готов к переезду
гражданство Россия
Опыт работы 10 лет и 5 месяцев
1 год 6 месяцев
сентябрь 2015  — февраль 2017
ToysForMe, Москва, полная занятость
Marketing and Business Development Director
Participation in development, creation and launch of the internet store. Development of marketing communication strategy. Market and competition analysis. Sales forecasting. Store concept creation: structure, technical parameters, usability, content (including copywriting), categorization, etc. Product range planning. Negotiations with suppliers; signing contracts. Pricing. Promotion strategy, including SEO and SMM. Loyalty and promo programs.

Achievements:
Development and launch of the internet store from scratch.
1 год 1 месяц
сентябрь 2014  — сентябрь 2015
Invent (ENGINO Russia), Москва, полная занятость
Marketing Director
Development and realization of Company’s marketing policy based on market analysis, competition, product characteristics, consumptive demand prognosis, etc. Finding new sales channels. Finding new customers (retailers, wholesalers, online stores, etc.); holding negotiations, making product presentations; signing contacts. Marketing researches, marketing data collection and analysis; database maintenance. Communication with Head office; following the corporate standards of product presentation and communication with consumers. Participation in product planning and sales forecasting. Participation in product localization. Pricing (sales prices, discount system, RRP). Trade marketing: merchandising, POSm, planograms, in-store activities (demonstrations, testing, promotions). Participation in exhibitions and fairs (Kids Russia, Mir Detstva, Nuremberg International Toy Fair); increase of customer base. Communication with schools and educational authorities to develop sales in that channel; participation in development of educational programs based on the product; promotions and presentations in schools. Website content (Russian pages), online communication with visitors, SMM.

Achievements:
Organization of Company’s marketing activity on the Russian market. The products were put on shelves of big retailers (HAMLEYS, Winny, IQ Toy, Ozon.ru, etc.). Sales in and sales-out growth more than 10 times.
1 год 5 месяцев
май 2013  — сентябрь 2014
Avtomilor, Москва, полная занятость
Marketing and Business Development Director
Organizing marketing activity, complex of marketing communications. Participation in development and realization of marketing strategy and promotion campaigns. Market and competitive environment analysis. Development of new services and directions (including forecasting, sales planning, pricing, promotion). Interaction with B2B clients; negotiations, presentations. Work with agencies: tenders, briefs, contracting, fulfillment control. Work with Company’s websites: content, usability, SEO. Social Media Marketing. Marketing campaign’s cost and effectiveness control.

Achievements:
Launch of new business directions. Total sales growth (ca 40%).
1 год
июнь 2012  — май 2013
SIMBAT TOYS, Москва, полная занятость
Marketing Director
Managing Company’s marketing activity, including A&P, marketing planning and communications. Developing and organizing ATL & BTL campaigns, including budgeting, cost and effectiveness control. Work with the own brands (MULTI PULTI, TECHNOPARK, KARAPUZ, UMKA, etc.), as well as with the distributed brands (BARBIE, MONSTER HIGH, FISHER-PRICE, HOT WHEELS; VTECH, RASTAR, XQ, WINNER, etc.), and with licensed products (DISNEY, WINX, BATMAN, TURBO, SUPERMAN, ICE AGE, SMURFS, HELLO KITTY, SPONGE BOB, etc.). Holding promo campaigns in retail chains (Detsky Mir, Korablik, Deti, Hamleys, etc.), including cross-category promo with other licensees. Trade marketing: communication with key customers (like retail chains) and partners (like licensors) on brands promotion; holding negotiations; e-newsletters to key trade contacts; in-store events, POP materials; work with merchandisers, development of merchandising book and planograms, etc. Making presentations to customers. Work with Company’s websites. Work with agencies: tenders, briefs, contracting, fulfillment control. Organizing Company’s participation in exhibitions and fairs: TOYS AND KIDS RUSSIA, HONG KONG TOYS & GAMES FAIR, NUREMBERG INTERNATIONAL TOY FAIR, etc. Market and competitive environment monitoring and analysis.
Development of marketing and sales cooperation with customers. Established contacts in the industry: customers’ & partners’ Management, Marketing Departments, Buyers, etc.

Achievements:
Sales growth (ca 20%). The key brands awareness increase.
7 месяцев
ноябрь 2011  — май 2012
GETT (GetTaxi), Москва, полная занятость
Marketing Director
Organizing, budgeting and managing Company’s marketing & advertisement activity, complex of marketing communications. Preparation and launch of a new brand and service on the Russian market. Development & realization of the local marketing strategy and marketing plans, in line with the global brand development strategy; regular communication with Head Office marketing. Market and competitive environment analysis. Planning and holding ATL & BTL campaigns. Digital and Social Media Marketing (FB, Twitter, blogs, WAP sites, mobile apps; interaction with opinion leaders and trend setters, etc.). Company’s website maintenance, including content localization and update. Organization of presentations to customers/partners, press-conferences and PR events. Work with agencies: tenders, briefs, task giving and fulfillment control.

Achievements:
Successful launch of the brand and the service on the Russian market. Achievement of KPI’s (app downloads, registrations, orders, etc.).
2 года 6 месяцев
май 2009  — октябрь 2011
HASBRO, Москва, полная занятость
Marketing Manager
Managing Company’s marketing activity (brands MONOPOLY, TWISTER, BATTLESHIP, TRANSFORMERS, NERF, TONKA, CHUCK & FRIENDS, SPIDER-MAN, IRON MAN, AVENGERS, BEYBLADE, STAR WARS, etc.).
Development & realization of marketing strategies and marketing plans. Planning and holding ATL & BTL campaigns, including media planning, budgeting, cost & effectiveness control. Managing team (2 direct reports).
Brand Management: market positioning, brand communications, brand building, growth and promotion of brands. Sales forecasting per brand and responsibility for brands performance (by KPI’s). Responsibility for realization of global brands strategies and brands development. Regular communication with Global Brand Teams.
Trade marketing: communications both with customers (distributors, retailers) and consumers on each brand. Planning and realization of customers’ motivation programs (exclusives, special discounts on volume, sales personnel motivation, etc.). Product presentations and trainings for customers. Participation in preparation and distribution of e-newsletters to key trade contacts. Planning and holding promo campaigns: BOGO, promoters, testing, in-store events. POS materials: on-shelf (shelf-talkers, wobblers, toppers, light boxes, etc.) and out-of-aisle (displays, roll-ups, etc.).
Product Management: product planning, product lines development, pricing, participation in product development (localization). Recommendations to the global development teams on new products localization for the Russian market. Budgeting and forecasting per product. Responsibility for product net sales, margin and profitability.
Successful experience of launching new products and brands.
Work with agencies: tenders, briefs, task giving and fulfillment control. Development and localization of advertisement (TV, print, online) and POS materials, including creative work, copywriting and production. Work with Company’s websites: creation/localization, content, promotion, maintenance control. Work with contracts, accounting documents. Market and competitive environment analysis; A&P campaigns reports and effectiveness analysis.
Development of marketing and sales cooperation with customers. Established contacts in the industry: customers’ & partners’ Management, Marketing Departments, Buyers, etc.

Achievements:
Organization of Company’s marketing activity on the Russian market “from zero to hero” (starting from Rep. Office opening in 2009). Participation in Company’s successful development from start-up to a market leader. Established relationships with big retailers (Auchan, Real, Detsky Mir, etc.) and started direct shipments to them. Net sales growth (+80% in 2011). Market share growth. Brand awareness increase. Successful launch of new brands (Nerf, BeyBlade) and products (Monopoly Russia, etc.).
2 года 7 месяцев
июль 2006  — январь 2009
AMERICAN MEDICAL CENTERS (A MEDSI GROUP COMPANY), Москва, полная занятость
Head of Marketing Department
Organization of Company’s marketing, advertising & PR activity. Managing Marketing Department team (8 people). Sales support. Initiatives to enhance sales performance. Interaction with customers & partners (insurance, assistance companies, etc.); participation in presentations & negotiations. Participation in development/correction of algorithms of interaction with customers/consumers. Participation in new products development, pricing & launching. Participation in marketing strategy development; providing strategic marketing tasks execution. Market and competitive environment analysis. Planning and holding A&P campaigns, including media planning, budgeting, cost & effectiveness control; cost optimization. Development & realization of marketing communication strategy & internal communications. Brand building & market positioning. Establishing & development of relationships with industry experts, opinion-leaders, as well as with mass-media (editors, journalists). Copywriting, writing, edition & initiating publication of press-releases & articles. Organization of special events. Control of development & creation of print materials content & design (media layouts, leaflets, catalogues, etc.). Work with agencies: task giving and fulfillment control. Work with Company’s websites: design & content creation, promotion & maintenance control. Search Engine Marketing, including SEO, paid placement, and contextual advertisement.

Achievements:
Annual revenue growth 30%. Development and launch of new products (healthcare programs & services). Development and successful realization of market re-positioning campaign. Increase of clients’ loyalty (according to NPS research, September 2008).
Высшее образование
2001
Moscow State Institute of International Relations (MGIMO)
Department of International Economic Relations
Вечерняя форма обучения
Specialty: Commerce
1997
Moscow State Linguistic University
Department: Translating/Interpreting
Дневная/Очная форма обучения
Specialty: Linguistics & Intercultural Communication
Курсы
2015
CYBERMARKETING Educational Center
Search Engine Optimization
Moscow
2015
CYBERMARKETING Educational Center
Contextual Advertising
Moscow
2015
CYBERMARKETING Educational Center
Internet project: from idea to clients
Moscow
2012
Damir Khalilov’s School of Efficient Internet Marketing
Social Media Marketing Training
Moscow
2011
Hasbro University
Ken Blanchard’s Situational Leadership II Training
Frankfurt am Main
Навыки и умения
Иностранные языки
Английский (свободно владею), французский (разговорный).
Водительское удостоверение
Категория B
Профессиональные навыки
Organizing and managing company’s marketing & advertisement activity, complex of marketing communications. Successful experience of building-up and leading marketing team. Brand Management: market positioning, brand communications, brand building, growth and promotion of brands. Product Management: product planning, product lines development, pricing, responsibility for product margin and profitability. Successful experience of work with start-ups, of launching new products and brands. Development and realization of marketing strategies and marketing plans. Planning and holding ATL & BTL campaigns, including media planning, budgeting, cost control and optimization. Experience in Digital Marketing, including SEO and SMM. Work with agencies: tenders, briefs, task giving and realization control. Development of advertisement and POP materials, including creative work, copywriting and production. Interaction with customers; attracting new customers. Good presentation & negotiation skills. Experience of interaction with state bodies, professional and industry associations. Market and competitive environment analysis; A&P campaigns effectiveness analysis. Experience of work in international environment, with a big Western global corporation, knowledge of international methods of business and marketing management.
Дополнительные сведения
Proactive, self-motivated, diligent, stress-resistant, creative, result-oriented, team player. Ability to work in multi-task regime. Good communication & presentation skills. Organizational skills. Thrive on challenge.