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Marketer По договоренности
Дата рождения: 6 августа 1987, 29 лет. Женат, детей нет, гражданство Россия.
Москва (м. Войковская)
02.2015—10.2015 9 месяцев
Lead Marketing Officer
State Central Museum of Contemporary Russian History, г. Москва.
1. Organizational activities:
- management of the marketing department (3 specialists: marketer, designer, workflow manager);
- planning and budgeting (marketing calendar).
2. Interaction with the departments of the Museum (5 departments in Moscow, 2 department in Central region of the Russian Federation):
- preparing activities aimed at stimulating sales (stock, customer loyalty programs);
- providing promotional products, souvenirs and POS-materials;
- preparing presentations (sales the tour desk and ticket offices, sales of souvenir kiosks).
3. Interaction with visitors of the Museum:
- preparing thematic information, e-mail notifications and SMS-mailing (new events, exhibitions, news, reminders, the development of push-notifications and so on.);
- participation in the development of the new website of the Museum (http://www.sovrhistory.ru), website of the Virtual Museum (http://vm.sovrhistory.ru/) and mobile applications.
4. Online Marketing
- official website (updating content and editing);
- virtual Museum (updating content and editing);
- contextual advertising (Yandex Direct and Google Adwords);
- targeted advertising in social networks (vk.com; facebook.com);
- supporting Museum groups in social networks (vk.com; facebook.com);
- interaction with thematic portals of the Museum (updating content);
- working with feedback on the forums and other content on websites;
- placing the Museum at the sites of lessors in Moscow (to involve potential customers for rent the premises for event space measures).
5. Design and Printing:
- development of design layouts for promotional and other printed materials (banners, press Wall, leaflets);
- development of new line souvenirs;
- interaction with the museum\\\'s typography and suppliers of souvenir production, workflow.
6. Interaction with the mass media:
- supporting the Museum by mass media, working with TASS, Moscow-info, channel TVC, channel The First, channel Culture;
- writing of articles and materials to accommodate in mass media;
- publication in the print media;
- publication on information resources (newspapers, websites, social networks, public portals).
7. Market Analysis:
- monitoring the domestic policy and culture news;
- analysis of the competitors activities;
- gathering analytical data for presentations.
Outcomes and achievements:
- timely and quality marketing support of distribution channels: implementation of the Museum sales plan, formation of a positive image of the Museum for customers;
- holding effective campaigns to retain customers: writing customer loyalty programs (\\\"Friends of the Museum\\\", \\\"Circle of patrons of the Museum\\\"), the formation of the data base (the tenants), minimization of competitors influence;
- successful holding a series of major events for the Museum image (traveling exhibitions, concerts, the opening ceremonies, the presentation event of new video game in cooperation with Ubisoft company, round tables and meetings of State parties of Duma), promotion of the Museum products;
- promotion and development of the Foundation\\\'s website: increase website traffic and the number of requests for contracts conclusion during 6 months;
- introduction of client services (mobile application, feedback forms, and so on.), updating the structure and design.
- efficient cooperation with public organizations: the development of new distribution channels;
- development of corporate identity for the employees of the Museum;
- the website and all its sections, subsections, news block, ribbon events translation in English.
02.2013—02.2015 2 года 1 месяц
Chief Marketing Officer
URALSIB Leasing Ltd., г. Москва.
- gathering data from branch offices (Smolensk, Yaroslavl, Tula, Oryol, Bryansk, Odintsovo, Zhukovsky, Tambov, Voronezh, Tver, Ryazan);
- analysis of obtained data, conducting marketing activities;
- interaction with contractors and designers, the development of POS-materials;
- providing all branch offices the required advertising products;
- definition of new opportunities for development and sales of leasing products, the formation of the creative concept of the brand;
- development, implementation and participation in programs related to the development of the company's brand;
- monitoring of market segments, analysis of development strategies;
- drafting a marketing plan;
- formation and implementation of measures to promote the brand;
- control of the situation on the sales channels of the product, the initiation of trade-marketing programs in the central regional branch;
- formation of recommendations to increase sales volumes.
09.2009—01.2013 3 года 5 месяцев
Create Ltd., г. Москва.
• Developing a marketing plan;
• Correction of current and development of new products;
• Working with graphic editors;
• Working with design agencies;
• Holding BTL-events;
• Working with targeted advertising on the Internet;
• Market research;
• Market segmentation;
• Analysis of the competitive environment;
Moscow City Pedagogical University
Факультет: Institute of Human Sciences
Дневная/Очная форма обучения
Moscow Academy of Education of Natalia Nesterova
Факультет: Economy and Management
Дневная/Очная форма обучения
Навыки и умения
Microsoft Office (Word, Excel, PowerPoint, Access, Outlook), Photoshop CC, Corel Draw, Adobe Acrobat Reader, 1C, Lotus, Prezi, MindMeister, Web 2.0 services