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№ 34370300Обновлено 26 октября 2016
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Head of Visual Marketing Department

По договоренности
Муж., 40 лет (30 октября 1976), высшее образование, женат, есть дети
Москва, Сокольники
Гражданство: Россия
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Опыт работы 15 лет и 8 месяцев
1 год и 4 месяца
июнь 2016 — н.в.
Head of Visual Marketing Department
Снежная Королева, Торговый дом, Москва
• Implementation and supervision of standards of visual presentation of the goods (fur, outerwear, accessories, knitwear)
• Regular analysis of business indicators stores, rotation, part numbers, and individual commodity groups
• Coordination and control operational changes of the VM in accordance with the ranking of sales, inventory levels, the product life cycle
Implementation, optimization and control of all types of VM inside the DS (POSM, navigation system, price indication, logotypes, product folding, trade equipment and furniture) as for private labels and for external brands
• Training of store personnel
• Participating in new department stores launching and window changing
• Stuff recruitment and head tacking. Motivation programs, KPI. Supervising of merchandising team (over 110 people – supervisors, field and stationary merchandisers)
• Area of responsibility – Russian Federation (over 70 own department stores)
5 лет и 7 месяцев
май 2010 — ноябрь 2015
Head of Visual Merchandising Department
COTY, Inc.(Adidas, Calvin Klein, Chloé, Lancaster, Marc Jacobs, Bourjois, OPI, Rimmel, Sally Hansen etc.) www.coty.com, Москва
• Area of responsibility – Russian Federation (over than 1200 department stores). Rive Gouche, L'etoile, Ile de Beauty, Auchan, X5, Metro, Okey, Lenta, Magnit etc
• Stuff recruitment and head tacking. Motivation programs, KPI. Supervising of merchandising team (over 60 people – supervisors, coordinators, forwarding agents, merchandisers)
• Driving and developing the brand marketing strategy on the local market
• Monitoring and control local marketing and trade marketing budgets per lines and per clients
• Executing trade marketing and merchandising strategy according to guidelines (image, investment priorities, pricing policy, marketing calendar) and type of network/retailer
• Gathering feedback on existing merchandising processes and implementing improvements
• Initiating and creating regional developing program
2 года и 10 месяцев
август 2007 — май 2010
Head of Visual Marketing Department
Stockmann www.stockmann.ru, Москва
• Area of responsibility - Russian Federation (5 Department stores)
• Implementation, optimization and control of all types of VM inside the DS (navigation, price indication, logotypes, product folding, trade equipment and furniture)
• Advertising campaigns and events developing
• Experience of new department stores launching (Golden Vavilon, Metropolis)
• Active collaboration with head office (Helsinki)
• Business trips (15% of working time)
• Supervise 6 people
2 года и 9 месяцев
июнь 2004 — февраль 2007
Head of Special Projects Department, Marketer
WeRSigns (Outdoor advertisings manufacture, USA) www.wersigns.ru, Москва
• Development of distributors’ system
• Launch of new projects (outdoor and indoor printing)
• Supervise 3 people
• Media-planning and public relations, trade shows and presentations
• Achieving of analytic and research objectives, website supervising
• Control and development of BTL projects (POS-materials)
• Trade-marketing
3 года и 3 месяца
март 2001 — май 2004
Key account manager / designer
BIC, Nexprint, Alphagraphics www.bicworld.com/, http://www.alphagraphics.com/, Москва
• Sales responsobilities in department of Souvenirs and Printing production
• 2D production design
Высшее образование
2003
Moscow State Pedagogical University, Moscow
Бакалавр
Philological Faculty
Дневная/Очная форма обучения
Teacher of Russian as a foreign language (the diploma № ВСБ 0439723)
Неполное высшее образование
2004
Moscow Lomonosov State University, Moscow
Journalistic Faculty
Дневная/Очная форма обучения
Marketing and branding (the diploma № ПП 562111)
Навыки и умения
Профессиональные навыки
2014 Key managment skills
CBSD, certificate №1277653036

2013 Win-win negotiation. Развитие эффективного взаимодействия
Sinergy University

2010 English fluent
VKC, certificate №004526

2008 Time managment
MIT, certificate №М-08/06

2007 Effective presentations skills
MIT, certificate №А-06/484

2006 NLP in sales and negotiations
MIT, certificate №М-06/196

1999 Design of advertising
Moscow School of Economics, the diploma № 0038331

Russian — native
English — fluent speaker
Vietnamese — basic knowledge
Spanish — basic knowledge
https://img.superjob.ru

Резюме размещено в отраслях:

Маркетинг, реклама, PR
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Резюме № 34370300 в открытом доступе Последнее обновление 26 октября 2016, 16:47

Резюме

Head of Visual Marketing Department По договоренности
Дата рождения: 30 октября 1976, 40 лет. Женат, есть дети, гражданство Россия.
Москва, Сокольники
06.2016—н.в.   1 год 4 месяца
Head of Visual Marketing Department
Снежная Королева, Торговый дом, г. Москва.
• Implementation and supervision of standards of visual presentation of the goods (fur, outerwear, accessories, knitwear)
• Regular analysis of business indicators stores, rotation, part numbers, and individual commodity groups
• Coordination and control operational changes of the VM in accordance with the ranking of sales, inventory levels, the product life cycle
Implementation, optimization and control of all types of VM inside the DS (POSM, navigation system, price indication, logotypes, product folding, trade equipment and furniture) as for private labels and for external brands
• Training of store personnel
• Participating in new department stores launching and window changing
• Stuff recruitment and head tacking. Motivation programs, KPI. Supervising of merchandising team (over 110 people – supervisors, field and stationary merchandisers)
• Area of responsibility – Russian Federation (over 70 own department stores)
05.2010—11.2015   5 лет 7 месяцев
Head of Visual Merchandising Department
COTY, Inc.(Adidas, Calvin Klein, Chloé, Lancaster, Marc Jacobs, Bourjois, OPI, Rimmel, Sally Hansen etc.) www.coty.com, г. Москва.
• Area of responsibility – Russian Federation (over than 1200 department stores). Rive Gouche, L'etoile, Ile de Beauty, Auchan, X5, Metro, Okey, Lenta, Magnit etc
• Stuff recruitment and head tacking. Motivation programs, KPI. Supervising of merchandising team (over 60 people – supervisors, coordinators, forwarding agents, merchandisers)
• Driving and developing the brand marketing strategy on the local market
• Monitoring and control local marketing and trade marketing budgets per lines and per clients
• Executing trade marketing and merchandising strategy according to guidelines (image, investment priorities, pricing policy, marketing calendar) and type of network/retailer
• Gathering feedback on existing merchandising processes and implementing improvements
• Initiating and creating regional developing program
08.2007—05.2010   2 года 10 месяцев
Head of Visual Marketing Department
Stockmann www.stockmann.ru, г. Москва.
• Area of responsibility - Russian Federation (5 Department stores)
• Implementation, optimization and control of all types of VM inside the DS (navigation, price indication, logotypes, product folding, trade equipment and furniture)
• Advertising campaigns and events developing
• Experience of new department stores launching (Golden Vavilon, Metropolis)
• Active collaboration with head office (Helsinki)
• Business trips (15% of working time)
• Supervise 6 people
06.2004—02.2007   2 года 9 месяцев
Head of Special Projects Department, Marketer
WeRSigns (Outdoor advertisings manufacture, USA) www.wersigns.ru, г. Москва.
• Development of distributors’ system
• Launch of new projects (outdoor and indoor printing)
• Supervise 3 people
• Media-planning and public relations, trade shows and presentations
• Achieving of analytic and research objectives, website supervising
• Control and development of BTL projects (POS-materials)
• Trade-marketing
03.2001—05.2004   3 года 3 месяца
Key account manager / designer
BIC, Nexprint, Alphagraphics www.bicworld.com/, http://www.alphagraphics.com/, г. Москва.
• Sales responsobilities in department of Souvenirs and Printing production
• 2D production design
Неполное высшее
2004
Moscow Lomonosov State University, Moscow
Факультет: Journalistic Faculty
Дневная/Очная форма обучения
Специальность: Marketing and branding (the diploma № ПП 562111)
Высшее (бакалавр)
2003
Moscow State Pedagogical University, Moscow
Факультет: Philological Faculty
Дневная/Очная форма обучения
Специальность: Teacher of Russian as a foreign language (the diploma № ВСБ 0439723)
Навыки и умения
Профессиональные навыки
2014 Key managment skills
CBSD, certificate №1277653036

2013 Win-win negotiation. Развитие эффективного взаимодействия
Sinergy University

2010 English fluent
VKC, certificate №004526

2008 Time managment
MIT, certificate №М-08/06

2007 Effective presentations skills
MIT, certificate №А-06/484

2006 NLP in sales and negotiations
MIT, certificate №М-06/196

1999 Design of advertising
Moscow School of Economics, the diploma № 0038331

Russian — native
English — fluent speaker
Vietnamese — basic knowledge
Spanish — basic knowledge