Резюме добавлено в папку «Входящие»
№ 36192225Обновлено 28 октября 2016
В избранные

Head of marketing

По договоренности
Жен., 38 лет (12 февраля 1979), высшее образование, замужем, есть дети
Москва, Свиблово
Гражданство: Россия
Покупка контактной информации
Сразу после оплаты вы получите имя, эл.адрес и телефон соискателя и сможете пригласить его на собеседование
Купить за 500 Р Выбрать тариф (от 150 Р за резюме)
Возврат денег за покупку невозможен
Опыт работы 12 лет и 3 месяца
7 лет и 1 месяц
ноябрь 2008 — ноябрь 2015
Head of Direct Marketing Department
QUELLE (Otto Group Russia), Москва
Management of the team of 6 persons, Russian and Kazahkstan markets.
- Marketing strategy development and implementation
- Multichannel communication development (post, SMS, telephone, e-mail)
- Planning and implementation of marketing campaigns in line with customer segmentation
- Creation of annual action plan of marketing campaigns
- Reporting on permanent basis upon all relevant activities (efficiency of marketing campaignes, AB tests, database, etc.)
- Preparation of sales plan, sales tracking and analysis on daily basis, preparation of proposals to increase sales and enhance the competitiveness of products
- Budget planning and monitor
- Customer database development (growth of clients' activity rate, new selling concepts, AB tests, database segmentation)
- P&L reporting
- Cash flow planning
- Positioning new products and pricing policy
- New clients acquisition via off-line and on-line channels
- Cross-brand & partnership programs
- Supervision on efficient promo materials and catalogues, POS materials, work with souvenirs
- Participation in creation of TV advertising, press layouts, media planning
- Negotiation & communication with third parties (media & design agencies, letter-shops, printers, Russian Post and alternative carriers)
- Market analysis, analysis of competitors and customer preferences
Achievements:
- Creation of special marketing campaigns in order to enlarge clients database and increase activity rate of main customers
- Launch of own loyalty program in 2012, re-launch in 2014
- Efficient launch of QUELLE brand on Kazakhstan market in 2012 incl. strategy, ATL and massive advertising campaigns
- Launch of alternative cost-effective ways of off-line promo due to new challenges and new ways of distribution in 2014 & 2015 (savings up to 50% of the budget)
- CRM development and optimization
- Creation of Direct-marketing Department, business-processes development
1 год и 1 месяц
октябрь 2007 — октябрь 2008
Marketing Manager
Мир Книги, Москва
Projects for active customers, loyalty programs and reactivation
- Project management from design to implementation and review
- Planning and implementation of new marketing campaigns
- Development and test of new marketing concepts to improve customer activity and retention
- Holding AB tests, results analysis and introduction of proposals to improve the efficiency of marketing actions
- Creation of POS materials
- Launch new loyalty programs
- Launch a project with credit cards
- Evaluation of projects, profitability calculation
- Sales forecast and analysis
- Price policy
- Assortment policy
- Budget planning and control
- Full reporting on efficiency and profitability of marketing projects
- Competitor analysis
- Cooperation with foreign creative agencies
3 года и 7 месяцев
март 2004 — сентябрь 2007
Marketing Manager
PPE Group, Москва
RUSBEAUTY PROJECT
New clients acquisition projects
- Search for new recruitment channels (media, non-media, alternative)
- Search new products/concepts and launch of all new company’s products/concepts in order to attract new clients
- Project management
- Sales forecast and analysis
- Cash flow planning
- Media planning
- Preparation of advertising models for magazines, advertising printed materials
- Working up briefs for consultants and creative agencies
- Preparing of marketing reports and presentations (for marketing meetings, monthly forecasting, annual reports)
- Analysis of main indexes (response rate, average order value, break even point, contact cost, transformation rate)
- Full competitor analysis
6 месяцев
июнь  — ноябрь 2003
Marketing assistant
LEGRAND, Москва
"Smart house" project
- Data collection for "Smart house" project
- Conducting surveys
- Market analysis
- Preparing of final report and presentation
Высшее образование
2003
Московский государственный университет им. М.В.Ломоносова
Магистр
Faculty of Economics
Дневная/Очная форма обучения
International Economy
2003
Московский государственный университет им. М.В. Ломоносова
Master Franco-Russe de Management International
Дневная/Очная форма обучения
MBA
Навыки и умения
Профессиональные навыки
Brand Development, Marketing Communication, Internet Marketing, Direct-marketing, Digital Marketing, Media Planning, ATL, BTL, CRM, B2C Marketing, Marketing Strategy Development, Project management, POS materials, Marketing Analysis, Marketing Research, Team Management, Budgeting, Analytical skills, Presentation skills.
https://img.superjob.ru

Резюме размещено в отраслях:

Топ-персонал
{% dialog.title %} {% dialog.price %} 
Вакансия появится на первых страницах поиска сразу после оплаты.
Бесплатные обновления сохранятся в полном объеме, сроки размещения вакансии не изменятся.
Сразу после оплаты вам будут доступны: имя, электронная почта, телефон и другие контакты
Пожалуйста, обратите внимание: возврат денег за обновление вакансии невозможен.
Возврат денег за покупку невозможен
Внимание: возврат денег за апгрейд до турбовакансии невозможен.
Апгрейд до турбовакансии осуществляется согласно
правилам размещения вакансии.
Хочешь машину
как у соседа?
Узнай, где он работает
с помощью SuperJob!
Подробнее
Похожие резюме
Head of Digital / Marketing
По договоренности
Руководитель отдела New media / Web, ООО "ТРК "2х2" (Телеканал 2х2)
Head of Digital / Marketing
Head of marketing
По договоренности
Head of marketing communications, Ford Motor
Head of marketing
Коммерческий директор, директор по развитию бизнеса, директор по маркетингу и продажам
По договоренности
Директор, Ассоциация экспертов системного менеджмента "МихиКо"
Коммерческий директор, директор по развитию бизнеса, директор по маркетингу и продажам
Смотреть все резюме
Резюме № 36192225 в открытом доступе Последнее обновление 28 октября 2016, 11:42

Резюме

Head of marketing По договоренности
Дата рождения: 12 февраля 1979, 38 лет. Замужем, есть дети, гражданство Россия.
Москва, Свиблово
11.2008—11.2015   7 лет 1 месяц
Head of Direct Marketing Department
QUELLE (Otto Group Russia), г. Москва.
Management of the team of 6 persons, Russian and Kazahkstan markets.
- Marketing strategy development and implementation
- Multichannel communication development (post, SMS, telephone, e-mail)
- Planning and implementation of marketing campaigns in line with customer segmentation
- Creation of annual action plan of marketing campaigns
- Reporting on permanent basis upon all relevant activities (efficiency of marketing campaignes, AB tests, database, etc.)
- Preparation of sales plan, sales tracking and analysis on daily basis, preparation of proposals to increase sales and enhance the competitiveness of products
- Budget planning and monitor
- Customer database development (growth of clients' activity rate, new selling concepts, AB tests, database segmentation)
- P&L reporting
- Cash flow planning
- Positioning new products and pricing policy
- New clients acquisition via off-line and on-line channels
- Cross-brand & partnership programs
- Supervision on efficient promo materials and catalogues, POS materials, work with souvenirs
- Participation in creation of TV advertising, press layouts, media planning
- Negotiation & communication with third parties (media & design agencies, letter-shops, printers, Russian Post and alternative carriers)
- Market analysis, analysis of competitors and customer preferences
Achievements:
- Creation of special marketing campaigns in order to enlarge clients database and increase activity rate of main customers
- Launch of own loyalty program in 2012, re-launch in 2014
- Efficient launch of QUELLE brand on Kazakhstan market in 2012 incl. strategy, ATL and massive advertising campaigns
- Launch of alternative cost-effective ways of off-line promo due to new challenges and new ways of distribution in 2014 & 2015 (savings up to 50% of the budget)
- CRM development and optimization
- Creation of Direct-marketing Department, business-processes development
10.2007—10.2008   1 год 1 месяц
Marketing Manager
Мир Книги, г. Москва.
Projects for active customers, loyalty programs and reactivation
- Project management from design to implementation and review
- Planning and implementation of new marketing campaigns
- Development and test of new marketing concepts to improve customer activity and retention
- Holding AB tests, results analysis and introduction of proposals to improve the efficiency of marketing actions
- Creation of POS materials
- Launch new loyalty programs
- Launch a project with credit cards
- Evaluation of projects, profitability calculation
- Sales forecast and analysis
- Price policy
- Assortment policy
- Budget planning and control
- Full reporting on efficiency and profitability of marketing projects
- Competitor analysis
- Cooperation with foreign creative agencies
03.2004—09.2007   3 года 7 месяцев
Marketing Manager
PPE Group, г. Москва.
RUSBEAUTY PROJECT
New clients acquisition projects
- Search for new recruitment channels (media, non-media, alternative)
- Search new products/concepts and launch of all new company’s products/concepts in order to attract new clients
- Project management
- Sales forecast and analysis
- Cash flow planning
- Media planning
- Preparation of advertising models for magazines, advertising printed materials
- Working up briefs for consultants and creative agencies
- Preparing of marketing reports and presentations (for marketing meetings, monthly forecasting, annual reports)
- Analysis of main indexes (response rate, average order value, break even point, contact cost, transformation rate)
- Full competitor analysis
06.2003—11.2003   6 месяцев
Marketing assistant
LEGRAND, г. Москва.
"Smart house" project
- Data collection for "Smart house" project
- Conducting surveys
- Market analysis
- Preparing of final report and presentation
Высшее (магистр)
2003
Московский государственный университет им. М.В.Ломоносова
Факультет: Faculty of Economics
Дневная/Очная форма обучения
Специальность: International Economy
Высшее
2003
Московский государственный университет им. М.В. Ломоносова
Факультет: Master Franco-Russe de Management International
Дневная/Очная форма обучения
Специальность: MBA
Навыки и умения
Профессиональные навыки
Brand Development, Marketing Communication, Internet Marketing, Direct-marketing, Digital Marketing, Media Planning, ATL, BTL, CRM, B2C Marketing, Marketing Strategy Development, Project management, POS materials, Marketing Analysis, Marketing Research, Team Management, Budgeting, Analytical skills, Presentation skills.