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Резюме 36192225
28 октября 2016

Head of marketing

По договоренности
не имеет значения
не имеет значения
37 лет (12 февраля 1979), женский, высшее образование, замужем, есть дети
Москва, Свиблово
Гражданство: Россия
Работала
Общий рабочий стаж — 12 лет и 3 месяца

ноябрь 2008 — ноябрь 2015
7 лет и 1 месяц

Head of Direct Marketing Department

QUELLE (Otto Group Russia), г. Москва.

Management of the team of 6 persons, Russian and Kazahkstan markets.
- Marketing strategy development and implementation
- Multichannel communication development (post, SMS, telephone, e-mail)
- Planning and implementation of marketing campaigns in line with customer segmentation
- Creation of annual action plan of marketing campaigns
- Reporting on permanent basis upon all relevant activities (efficiency of marketing campaignes, AB tests, database, etc.)
- Preparation of sales plan, sales tracking and analysis on daily basis, preparation of proposals to increase sales and enhance the competitiveness of products
- Budget planning and monitor
- Customer database development (growth of clients' activity rate, new selling concepts, AB tests, database segmentation)
- P&L reporting
- Cash flow planning
- Positioning new products and pricing policy
- New clients acquisition via off-line and on-line channels
- Cross-brand & partnership programs
- Supervision on efficient promo materials and catalogues, POS materials, work with souvenirs
- Participation in creation of TV advertising, press layouts, media planning
- Negotiation & communication with third parties (media & design agencies, letter-shops, printers, Russian Post and alternative carriers)
- Market analysis, analysis of competitors and customer preferences
Achievements:
- Creation of special marketing campaigns in order to enlarge clients database and increase activity rate of main customers
- Launch of own loyalty program in 2012, re-launch in 2014
- Efficient launch of QUELLE brand on Kazakhstan market in 2012 incl. strategy, ATL and massive advertising campaigns
- Launch of alternative cost-effective ways of off-line promo due to new challenges and new ways of distribution in 2014 & 2015 (savings up to 50% of the budget)
- CRM development and optimization
- Creation of Direct-marketing Department, business-processes development

октябрь 2007 — октябрь 2008
1 год и 1 месяц

Marketing Manager

Мир Книги, г. Москва.

Projects for active customers, loyalty programs and reactivation
- Project management from design to implementation and review
- Planning and implementation of new marketing campaigns
- Development and test of new marketing concepts to improve customer activity and retention
- Holding AB tests, results analysis and introduction of proposals to improve the efficiency of marketing actions
- Creation of POS materials
- Launch new loyalty programs
- Launch a project with credit cards
- Evaluation of projects, profitability calculation
- Sales forecast and analysis
- Price policy
- Assortment policy
- Budget planning and control
- Full reporting on efficiency and profitability of marketing projects
- Competitor analysis
- Cooperation with foreign creative agencies

март 2004 — сентябрь 2007
3 года и 7 месяцев

Marketing Manager

PPE Group, г. Москва.

RUSBEAUTY PROJECT
New clients acquisition projects
- Search for new recruitment channels (media, non-media, alternative)
- Search new products/concepts and launch of all new company’s products/concepts in order to attract new clients
- Project management
- Sales forecast and analysis
- Cash flow planning
- Media planning
- Preparation of advertising models for magazines, advertising printed materials
- Working up briefs for consultants and creative agencies
- Preparing of marketing reports and presentations (for marketing meetings, monthly forecasting, annual reports)
- Analysis of main indexes (response rate, average order value, break even point, contact cost, transformation rate)
- Full competitor analysis

июнь 2003 — ноябрь 2003
6 месяцев

Marketing assistant

LEGRAND, г. Москва.

"Smart house" project
- Data collection for "Smart house" project
- Conducting surveys
- Market analysis
- Preparing of final report and presentation

Ключевые навыки
Brand Development, Marketing Communication, Internet Marketing, Direct-marketing, Digital Marketing, Media Planning, ATL, BTL, CRM, B2C Marketing, Marketing Strategy Development, Project management, POS materials, Marketing Analysis, Marketing Research, Team Management, Budgeting, Analytical skills, Presentation skills.
Училась

по 2003

Московский государственный университет им. М.В.Ломоносова Уровень образования: Высшее (магистр). Факультет: Faculty of Economics. Специальность: International Economy. Форма обучения: Дневная/Очная.

по 2003

Московский государственный университет им. М.В. Ломоносова Уровень образования: Высшее. Факультет: Master Franco-Russe de Management International. Специальность: MBA. Форма обучения: Дневная/Очная.
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№ 36192225 обновлено 28 октября 2016, 11:42
Head of marketing
По договоренности
Женщина, 37 лет (12 февраля 1979)
Замужем, есть дети, гражданство Россия
Москва, Свиблово
Опыт работы 12 лет и 3 месяца
Head of Direct Marketing Department
7 лет 1 месяц
ноябрь 2008  — ноябрь 2015
QUELLE (Otto Group Russia), Москва
Management of the team of 6 persons, Russian and Kazahkstan markets.
- Marketing strategy development and implementation
- Multichannel communication development (post, SMS, telephone, e-mail)
- Planning and implementation of marketing campaigns in line with customer segmentation
- Creation of annual action plan of marketing campaigns
- Reporting on permanent basis upon all relevant activities (efficiency of marketing campaignes, AB tests, database, etc.)
- Preparation of sales plan, sales tracking and analysis on daily basis, preparation of proposals to increase sales and enhance the competitiveness of products
- Budget planning and monitor
- Customer database development (growth of clients' activity rate, new selling concepts, AB tests, database segmentation)
- P&L reporting
- Cash flow planning
- Positioning new products and pricing policy
- New clients acquisition via off-line and on-line channels
- Cross-brand & partnership programs
- Supervision on efficient promo materials and catalogues, POS materials, work with souvenirs
- Participation in creation of TV advertising, press layouts, media planning
- Negotiation & communication with third parties (media & design agencies, letter-shops, printers, Russian Post and alternative carriers)
- Market analysis, analysis of competitors and customer preferences
Achievements:
- Creation of special marketing campaigns in order to enlarge clients database and increase activity rate of main customers
- Launch of own loyalty program in 2012, re-launch in 2014
- Efficient launch of QUELLE brand on Kazakhstan market in 2012 incl. strategy, ATL and massive advertising campaigns
- Launch of alternative cost-effective ways of off-line promo due to new challenges and new ways of distribution in 2014 & 2015 (savings up to 50% of the budget)
- CRM development and optimization
- Creation of Direct-marketing Department, business-processes development
Marketing Manager
1 год 1 месяц
октябрь 2007  — октябрь 2008
Мир Книги, Москва
Projects for active customers, loyalty programs and reactivation
- Project management from design to implementation and review
- Planning and implementation of new marketing campaigns
- Development and test of new marketing concepts to improve customer activity and retention
- Holding AB tests, results analysis and introduction of proposals to improve the efficiency of marketing actions
- Creation of POS materials
- Launch new loyalty programs
- Launch a project with credit cards
- Evaluation of projects, profitability calculation
- Sales forecast and analysis
- Price policy
- Assortment policy
- Budget planning and control
- Full reporting on efficiency and profitability of marketing projects
- Competitor analysis
- Cooperation with foreign creative agencies
Marketing Manager
3 года 7 месяцев
март 2004  — сентябрь 2007
PPE Group, Москва
RUSBEAUTY PROJECT
New clients acquisition projects
- Search for new recruitment channels (media, non-media, alternative)
- Search new products/concepts and launch of all new company’s products/concepts in order to attract new clients
- Project management
- Sales forecast and analysis
- Cash flow planning
- Media planning
- Preparation of advertising models for magazines, advertising printed materials
- Working up briefs for consultants and creative agencies
- Preparing of marketing reports and presentations (for marketing meetings, monthly forecasting, annual reports)
- Analysis of main indexes (response rate, average order value, break even point, contact cost, transformation rate)
- Full competitor analysis
Marketing assistant
6 месяцев
июнь   — ноябрь 2003
LEGRAND, Москва
"Smart house" project
- Data collection for "Smart house" project
- Conducting surveys
- Market analysis
- Preparing of final report and presentation
Высшее образование
2003
Московский государственный университет им. М.В.Ломоносова
Магистр
Faculty of Economics
Дневная/Очная форма обучения
International Economy
2003
Московский государственный университет им. М.В. Ломоносова
Master Franco-Russe de Management International
Дневная/Очная форма обучения
MBA
Навыки и умения
Профессиональные навыки
Brand Development, Marketing Communication, Internet Marketing, Direct-marketing, Digital Marketing, Media Planning, ATL, BTL, CRM, B2C Marketing, Marketing Strategy Development, Project management, POS materials, Marketing Analysis, Marketing Research, Team Management, Budgeting, Analytical skills, Presentation skills.