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Резюме 36622076
18 октября

Creative thinker / brand-manager / Marketing manager

По договоренности
полный рабочий день
на территории работодателя
28 лет (16 марта 1988), женский, высшее образование, не замужем, детей нет
Москва, м. Динамо
Гражданство: Россия
Работала
Общий рабочий стаж — 7 лет и 5 месяцев

февраль 2016 — май 2016
4 месяца

Deputy director of Marketing department

OAO “Gazprom” chain of gas stations, Rostov-on-Don, г. Ростов-на-Дону.

Tasks / area of responsibility – development, implantation of centralized and local marketing programs, coordination and supervision of managers in the regions.
Achievements
• Researching and plan developing to draw out a brand in Orenburg;
• Launching information campaign to increase loyalty in the Ural region.
• Developing, organization and launching of a federal action " Formula of winning " (increase to the regular sales, increase of the average purchase receipt)
• Developing and launching of cross-sharesholding and own shares in the regions.
• Developing of a plan of cross-shareholding, negotiations and agreements with third-party companies.
• Launching of PR-action in honor of February, 23 and March, 8.

май 2014 — февраль 2016
1 год и 10 месяцев

Marketing manager (Full-time), Retail, FMCG

Retail chain of "Assorty-product" ("Millenium" conglomerate), г. Ростов-на-Дону.

Tasks / area of responsibility – management of marketing activity on a chain of grocery stores "Assorty-product".
Achievements
• Built the work of the marketing department from scratch (job description was made, regulations were created, business processes were specified)
• A company's marketing strategy was created.
• Sales in key stores were increased on more than 15% comparing with the previous period.
• Organization of opening of 43 supermarkets and 2 hypermarkets (merchandising, advertising design and marketing activities).
• Researching and bringing to market of three brands (snack products, cigarettes, pizza).
• Developing and bringing into operation the standards of design and execution of marketing programs.
• Developing and introduction of a monitoring system of key performance indicators.
• Participation in the launching of the "ADR" system.
• Altering the appearance of stores.
• Developing and launching of Private Lable "Good sign" project.
• Forming farmers' departments in the key stores of in order to attract buyers with incomes above the average.

март 2013 — май 2014
1 год и 3 месяца

Marketing manager (Full-time), FMСG

OOO «RMUK» ("Pokrovsky" conglomerate), г. Ростов-на-Дону.

Tasks / area of responsibility – sales management and marketing activities management at meat processing company.
Achievements
• Developing a strategy for promoting plants’ products on the market of the Southern Federal District.
• Putting new brands "Dobraya derevnya", "Vellko" on the market.
• Repositioning of "Kanevskaya" trade mark (a brand-book was made).
• Increasing of sales of Tikhoretsky’s meat-processing plant trademarks in the retail chain for more than 40%, and “Kanevskoy” meat-processing plant trademarks by 30%.
• Increasing of representation of products of Kanevskoy and Tikhoretsky meat plants in retail chains and production for more than 30% due to the trade-marketing activities.
• Increasing of sales by 15% comparing with the previous period in the "Kanevskoy" retail chain due to marketing activities and staff training.
• "School sales representative" was developed and put into operation, and the training under this program was held.
• Developing of a program for Kanevskoy retail chain’s staff training.
• Launching of websites (Kanevskoy - from scratch, Tikhoretsky - modification).

сентябрь 2012 — март 2013
7 месяцев

Manager of marketing, FMCG

OAO «Millenium-Aqua» ("Millenium" conglomerate), г. Ростов-на-Дону.

Tasks / area of responsibility – management of marketing activity at the company.
Achievements
• Developing of a company's strategy;
• Re-branding of product portfolio: TM "Ritsa" and TM "Yablochko";
• Putting a new beef brand "New Farm" on the market (individual objectives);
• Putting a new confectionery brand "Creem-Creem" on the market (individual tasks).
• Increasing of sales of TM "Ritsa" by 59% TM "Yablochko" by 23% comparing to the previous period in the key retail.
• Increasing of sales of "Aquadon” brand portfolio by 39% comparing to the previous period.

июль 2011 — сентябрь 2012
1 год и 3 месяца

Brand manager of decorative cosmetics devision (Full-time) FMCG

OAO “Gradient-Yug”, Rostov-on-Don, г. Ростов-на-Дону.

Tasks / area of responsibility – promotion and management of the product portfolio of decorative cosmetics division (Sally Hansen, Vivienne Sabo on the territory of the Southern Federal District and the Caucasus; BeYu, Artdeco, Nouba, Frenchi, Art-Vizazh, Ruta) in the Rostov region.
Achievements
• Increasing of sales in key retail by 61% and in traditional retail by 35% due to the trade-marketing and motivational programs.
• The Vivienne Sabo brand was included into TOP 5 decorative brands of "Sevil" chain (local chain KMV).
• Conclusion of an agreement with Subdistributors in Sochi.
• Conclusion of a contract with the Park chain (local chain Sochi).
• Increasing of sales and representation of the Vivienne Sabo brand in "Zolushka" chain (local chain in the SFD) from 15 to 35 brand stores, from 7 to 29 stores of the Sally Hansen brand; in "Semeiny Kvartal" chain from 8 to 10 Vivienne Sabo, from 8 to 21 Sally Hansen.
• Putting products under the TM Ruta on the market at: "Semeiny Kvartal" and "Chudesny”.

июль 2010 — май 2011
11 месяцев

Marketing Specialist (Full-time), FMCG

ZAO “Kristall” LLC (FMCG), Volgodonsk, г. Волгодонск.

Tasks / area of responsibility – expansion of distribution and development of marketing activities.
Achievements
• Increasing of representation of products due to trade-marketing activities by 65%.
• Expansion of product mix at the main distributor from 15 to 25 SKU.
• Rebranding of assortment, product-line expansion, new product roll out.

сентябрь 2006 — март 2008
1 год и 7 месяцев

Sales manager (Part-time)

SKTV TRK "Volgodonsky Vestnik" (V2V)., г. Волгодонск.

Tasks / area of responsibility – selling of an advertising space on TV and the development of ideas of commercials and ads.
Achievements
• Increasing of customer base by 120%.
• Developing and implementing of commercial offers according to customer categories.
• Changing of the approach to offering a product to a customer (develop the idea of an advertising campaign, and then sell it to a customer with the advertising space).

Ключевые навыки
• Experience in organizing and conducting marketing researches;
• Experience in developing marketing strategy of the company;
• Experience in the short-term and long-term planning (budgeting, marketing plans, sales, forcasting);
• Experience in putting a brand on the market from scratch (market analysis, positioning, name, design, promotion program);
• Experience in making a marketing department from scratch;
• Work with analytics and statistics;
• Work with the brand portfolio;
• Pricing (company's pricing policy);
• Merchandising (design of shopping routes, palanogramm, visualization);
• Development and implementation of advertising campaigns (from idea to realization).
• Online Marketing (SEO and SMM - promotion)
Computer skills:
• Advanced PC user, work with different Microsoft Office software products (for analysts CDF, summary tables), 1C.

About me:
• Able to work under pressure and organized.
• Ready to make decisions and bear responsibility for them.
• Have the ability to multitask successfully in rapidly changing conditions.
• No bad habits.
• Do sports. (Fitness)

Recommendations upon request.
Училась

по 2010

Донской государственный технический университет , г. Ростов-на-Дону. Уровень образования: Высшее. Факультет: PR. Специальность: PR & Marketing. Форма обучения: Дневная/Очная.
Знает и умеет
Английский язык разговорный
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№ 36622076 обновлено 18 октября, 10:32
Creative thinker / brand-manager / Marketing manager
По договоренности, работа на территории работодателя, полный рабочий день
Женщина, 28 лет (16 марта 1988)
Не замужем, детей нет, гражданство Россия
Москва (м. Динамо)
Опыт работы 7 лет и 5 месяцев
Deputy director of Marketing department
4 месяца
февраль — май 2016
OAO “Gazprom” chain of gas stations, Rostov-on-Don, Ростов-на-Дону
Tasks / area of responsibility – development, implantation of centralized and local marketing programs, coordination and supervision of managers in the regions.
Achievements
• Researching and plan developing to draw out a brand in Orenburg;
• Launching information campaign to increase loyalty in the Ural region.
• Developing, organization and launching of a federal action " Formula of winning " (increase to the regular sales, increase of the average purchase receipt)
• Developing and launching of cross-sharesholding and own shares in the regions.
• Developing of a plan of cross-shareholding, negotiations and agreements with third-party companies.
• Launching of PR-action in honor of February, 23 and March, 8.
Marketing manager (Full-time), Retail, FMCG
1 год 10 месяцев
май 2014 — февраль 2016
Retail chain of "Assorty-product" ("Millenium" conglomerate), Ростов-на-Дону
Tasks / area of responsibility – management of marketing activity on a chain of grocery stores "Assorty-product".
Achievements
• Built the work of the marketing department from scratch (job description was made, regulations were created, business processes were specified)
• A company's marketing strategy was created.
• Sales in key stores were increased on more than 15% comparing with the previous period.
• Organization of opening of 43 supermarkets and 2 hypermarkets (merchandising, advertising design and marketing activities).
• Researching and bringing to market of three brands (snack products, cigarettes, pizza).
• Developing and bringing into operation the standards of design and execution of marketing programs.
• Developing and introduction of a monitoring system of key performance indicators.
• Participation in the launching of the "ADR" system.
• Altering the appearance of stores.
• Developing and launching of Private Lable "Good sign" project.
• Forming farmers' departments in the key stores of in order to attract buyers with incomes above the average.
Marketing manager (Full-time), FMСG
1 год 3 месяца
март 2013 — май 2014
OOO «RMUK» ("Pokrovsky" conglomerate), Ростов-на-Дону
Tasks / area of responsibility – sales management and marketing activities management at meat processing company.
Achievements
• Developing a strategy for promoting plants’ products on the market of the Southern Federal District.
• Putting new brands "Dobraya derevnya", "Vellko" on the market.
• Repositioning of "Kanevskaya" trade mark (a brand-book was made).
• Increasing of sales of Tikhoretsky’s meat-processing plant trademarks in the retail chain for more than 40%, and “Kanevskoy” meat-processing plant trademarks by 30%.
• Increasing of representation of products of Kanevskoy and Tikhoretsky meat plants in retail chains and production for more than 30% due to the trade-marketing activities.
• Increasing of sales by 15% comparing with the previous period in the "Kanevskoy" retail chain due to marketing activities and staff training.
• "School sales representative" was developed and put into operation, and the training under this program was held.
• Developing of a program for Kanevskoy retail chain’s staff training.
• Launching of websites (Kanevskoy - from scratch, Tikhoretsky - modification).
Manager of marketing, FMCG
7 месяцев
сентябрь 2012 — март 2013
OAO «Millenium-Aqua» ("Millenium" conglomerate), Ростов-на-Дону
Tasks / area of responsibility – management of marketing activity at the company.
Achievements
• Developing of a company's strategy;
• Re-branding of product portfolio: TM "Ritsa" and TM "Yablochko";
• Putting a new beef brand "New Farm" on the market (individual objectives);
• Putting a new confectionery brand "Creem-Creem" on the market (individual tasks).
• Increasing of sales of TM "Ritsa" by 59% TM "Yablochko" by 23% comparing to the previous period in the key retail.
• Increasing of sales of "Aquadon” brand portfolio by 39% comparing to the previous period.
Brand manager of decorative cosmetics devision (Full-time) FMCG
1 год 3 месяца
июль 2011 — сентябрь 2012
OAO “Gradient-Yug”, Rostov-on-Don, Ростов-на-Дону
Tasks / area of responsibility – promotion and management of the product portfolio of decorative cosmetics division (Sally Hansen, Vivienne Sabo on the territory of the Southern Federal District and the Caucasus; BeYu, Artdeco, Nouba, Frenchi, Art-Vizazh, Ruta) in the Rostov region.
Achievements
• Increasing of sales in key retail by 61% and in traditional retail by 35% due to the trade-marketing and motivational programs.
• The Vivienne Sabo brand was included into TOP 5 decorative brands of "Sevil" chain (local chain KMV).
• Conclusion of an agreement with Subdistributors in Sochi.
• Conclusion of a contract with the Park chain (local chain Sochi).
• Increasing of sales and representation of the Vivienne Sabo brand in "Zolushka" chain (local chain in the SFD) from 15 to 35 brand stores, from 7 to 29 stores of the Sally Hansen brand; in "Semeiny Kvartal" chain from 8 to 10 Vivienne Sabo, from 8 to 21 Sally Hansen.
• Putting products under the TM Ruta on the market at: "Semeiny Kvartal" and "Chudesny”.
Marketing Specialist (Full-time), FMCG
11 месяцев
июль 2010 — май 2011
ZAO “Kristall” LLC (FMCG), Volgodonsk, Волгодонск
Tasks / area of responsibility – expansion of distribution and development of marketing activities.
Achievements
• Increasing of representation of products due to trade-marketing activities by 65%.
• Expansion of product mix at the main distributor from 15 to 25 SKU.
• Rebranding of assortment, product-line expansion, new product roll out.
Sales manager (Part-time)
1 год 7 месяцев
сентябрь 2006 — март 2008
SKTV TRK "Volgodonsky Vestnik" (V2V)., Волгодонск
Tasks / area of responsibility – selling of an advertising space on TV and the development of ideas of commercials and ads.
Achievements
• Increasing of customer base by 120%.
• Developing and implementing of commercial offers according to customer categories.
• Changing of the approach to offering a product to a customer (develop the idea of an advertising campaign, and then sell it to a customer with the advertising space).
Высшее образование
2010
Донской государственный технический университет
PR
Дневная/Очная форма обучения
PR & Marketing
Навыки и умения
Иностранные языки
Английский (разговорный).
Профессиональные навыки
• Experience in organizing and conducting marketing researches;
• Experience in developing marketing strategy of the company;
• Experience in the short-term and long-term planning (budgeting, marketing plans, sales, forcasting);
• Experience in putting a brand on the market from scratch (market analysis, positioning, name, design, promotion program);
• Experience in making a marketing department from scratch;
• Work with analytics and statistics;
• Work with the brand portfolio;
• Pricing (company's pricing policy);
• Merchandising (design of shopping routes, palanogramm, visualization);
• Development and implementation of advertising campaigns (from idea to realization).
• Online Marketing (SEO and SMM - promotion)
Computer skills:
• Advanced PC user, work with different Microsoft Office software products (for analysts CDF, summary tables), 1C.

About me:
• Able to work under pressure and organized.
• Ready to make decisions and bear responsibility for them.
• Have the ability to multitask successfully in rapidly changing conditions.
• No bad habits.
• Do sports. (Fitness)

Recommendations upon request.