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Creative thinker / brand-manager / Marketing manager По договоренности
Работа на территории работодателя, полный рабочий день.
Дата рождения: 16 марта 1988, 30 лет. Не замужем, детей нет, гражданство Россия.
Москва (м. Динамо)
02.2016—05.2016 4 месяца
Deputy director of Marketing department
OAO “Gazprom” chain of gas stations, Rostov-on-Don, г. Ростов-на-Дону.
Tasks / area of responsibility – development, implantation of centralized and local marketing programs, coordination and supervision of managers in the regions.
• Researching and plan developing to draw out a brand in Orenburg;
• Launching information campaign to increase loyalty in the Ural region.
• Developing, organization and launching of a federal action " Formula of winning " (increase to the regular sales, increase of the average purchase receipt)
• Developing and launching of cross-sharesholding and own shares in the regions.
• Developing of a plan of cross-shareholding, negotiations and agreements with third-party companies.
• Launching of PR-action in honor of February, 23 and March, 8.
05.2014—02.2016 1 год 10 месяцев
Marketing manager (Full-time), Retail, FMCG
Retail chain of "Assorty-product" ("Millenium" conglomerate), г. Ростов-на-Дону.
Tasks / area of responsibility – management of marketing activity on a chain of grocery stores "Assorty-product".
• Built the work of the marketing department from scratch (job description was made, regulations were created, business processes were specified)
• A company's marketing strategy was created.
• Sales in key stores were increased on more than 15% comparing with the previous period.
• Organization of opening of 43 supermarkets and 2 hypermarkets (merchandising, advertising design and marketing activities).
• Researching and bringing to market of three brands (snack products, cigarettes, pizza).
• Developing and bringing into operation the standards of design and execution of marketing programs.
• Developing and introduction of a monitoring system of key performance indicators.
• Participation in the launching of the "ADR" system.
• Altering the appearance of stores.
• Developing and launching of Private Lable "Good sign" project.
• Forming farmers' departments in the key stores of in order to attract buyers with incomes above the average.
03.2013—05.2014 1 год 3 месяца
Marketing manager (Full-time), FMСG
OOO «RMUK» ("Pokrovsky" conglomerate), г. Ростов-на-Дону.
Tasks / area of responsibility – sales management and marketing activities management at meat processing company.
• Developing a strategy for promoting plants’ products on the market of the Southern Federal District.
• Putting new brands "Dobraya derevnya", "Vellko" on the market.
• Repositioning of "Kanevskaya" trade mark (a brand-book was made).
• Increasing of sales of Tikhoretsky’s meat-processing plant trademarks in the retail chain for more than 40%, and “Kanevskoy” meat-processing plant trademarks by 30%.
• Increasing of representation of products of Kanevskoy and Tikhoretsky meat plants in retail chains and production for more than 30% due to the trade-marketing activities.
• Increasing of sales by 15% comparing with the previous period in the "Kanevskoy" retail chain due to marketing activities and staff training.
• "School sales representative" was developed and put into operation, and the training under this program was held.
• Developing of a program for Kanevskoy retail chain’s staff training.
• Launching of websites (Kanevskoy - from scratch, Tikhoretsky - modification).
09.2012—03.2013 7 месяцев
Manager of marketing, FMCG
OAO «Millenium-Aqua» ("Millenium" conglomerate), г. Ростов-на-Дону.
Tasks / area of responsibility – management of marketing activity at the company.
• Developing of a company's strategy;
• Re-branding of product portfolio: TM "Ritsa" and TM "Yablochko";
• Putting a new beef brand "New Farm" on the market (individual objectives);
• Putting a new confectionery brand "Creem-Creem" on the market (individual tasks).
• Increasing of sales of TM "Ritsa" by 59% TM "Yablochko" by 23% comparing to the previous period in the key retail.
• Increasing of sales of "Aquadon” brand portfolio by 39% comparing to the previous period.
07.2011—09.2012 1 год 3 месяца
Brand manager of decorative cosmetics devision (Full-time) FMCG
OAO “Gradient-Yug”, Rostov-on-Don, г. Ростов-на-Дону.
Tasks / area of responsibility – promotion and management of the product portfolio of decorative cosmetics division (Sally Hansen, Vivienne Sabo on the territory of the Southern Federal District and the Caucasus; BeYu, Artdeco, Nouba, Frenchi, Art-Vizazh, Ruta) in the Rostov region.
• Increasing of sales in key retail by 61% and in traditional retail by 35% due to the trade-marketing and motivational programs.
• The Vivienne Sabo brand was included into TOP 5 decorative brands of "Sevil" chain (local chain KMV).
• Conclusion of an agreement with Subdistributors in Sochi.
• Conclusion of a contract with the Park chain (local chain Sochi).
• Increasing of sales and representation of the Vivienne Sabo brand in "Zolushka" chain (local chain in the SFD) from 15 to 35 brand stores, from 7 to 29 stores of the Sally Hansen brand; in "Semeiny Kvartal" chain from 8 to 10 Vivienne Sabo, from 8 to 21 Sally Hansen.
• Putting products under the TM Ruta on the market at: "Semeiny Kvartal" and "Chudesny”.
07.2010—05.2011 11 месяцев
Marketing Specialist (Full-time), FMCG
ZAO “Kristall” LLC (FMCG), Volgodonsk, г. Волгодонск.
Tasks / area of responsibility – expansion of distribution and development of marketing activities.
• Increasing of representation of products due to trade-marketing activities by 65%.
• Expansion of product mix at the main distributor from 15 to 25 SKU.
• Rebranding of assortment, product-line expansion, new product roll out.
09.2006—03.2008 1 год 7 месяцев
Sales manager (Part-time)
SKTV TRK "Volgodonsky Vestnik" (V2V)., г. Волгодонск.
Tasks / area of responsibility – selling of an advertising space on TV and the development of ideas of commercials and ads.
• Increasing of customer base by 120%.
• Developing and implementing of commercial offers according to customer categories.
• Changing of the approach to offering a product to a customer (develop the idea of an advertising campaign, and then sell it to a customer with the advertising space).
Донской государственный технический университет
Дневная/Очная форма обучения
Специальность: PR & Marketing
Навыки и умения
• Experience in organizing and conducting marketing researches;
• Experience in developing marketing strategy of the company;
• Experience in the short-term and long-term planning (budgeting, marketing plans, sales, forcasting);
• Experience in putting a brand on the market from scratch (market analysis, positioning, name, design, promotion program);
• Experience in making a marketing department from scratch;
• Work with analytics and statistics;
• Work with the brand portfolio;
• Pricing (company's pricing policy);
• Merchandising (design of shopping routes, palanogramm, visualization);
• Development and implementation of advertising campaigns (from idea to realization).
• Online Marketing (SEO and SMM - promotion)
• Advanced PC user, work with different Microsoft Office software products (for analysts CDF, summary tables), 1C.
• Able to work under pressure and organized.
• Ready to make decisions and bear responsibility for them.
• Have the ability to multitask successfully in rapidly changing conditions.
• No bad habits.
• Do sports. (Fitness)
Recommendations upon request.