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Commercial director По договоренности
Готова к командировкам, полный рабочий день.
Дата рождения: 14 июля 1978, 39 лет. Замужем, есть дети.
Москва (м. Тушинская)
07.2011—н.в. 6 лет 3 месяца
Operational Director / Managing retail chain of boutiques Premium Class
Holding Company, полная занятость.
- Strategic business planning in the context of procurement matrix, murk up, the forecast of sales plan. Formation of an operational plan for sales over the year, half-year (season), months. Drawing up a monthly payment schedule.
- Ensuring and monitoring of the budgets of departments and operating plan sales.
- Control the supply chain from the supplier to the warehouse, from the warehouse to the store, re-assortment, and diversion. Introduction of automated inventory systems.
- Search for new sites for stores and negotiating with landlords. Opening of new stores and maintaining existing stores at a high level.
- Interaction with its headquarters in the portfolio of brands available in all stores opening standards for optimal retail format. In collaboration with the owners and representatives of brands forming processes and procedures to retail using best practices: contractual agreements, standards of customer service, merchandising, shop windows, control of the service at the checkout and fitting room, retail operations, retail controls. Working with brands such as Yves Saint Laurent, Valentino Red, St. Mc. Cartney, Celyn b., Chloe, Diane von Furstenberg, Moschino, Love Moschino, ICEBERG, Ice Iceberg, FABI, Moncler, Giuseppe Zanotti, DSQUARED, Diesel, Fornarina, GAS, MET etc...
- Develop an action plan and activities aimed at implementing the sales plan. Developing staff incentives on sales based on key performance indicators (KPI).
- Guide employees subordinate departments and managers of shops, as well as implementation of their training programs. Conduct periodic evaluation of the Company's employees.
- Control of P&L.
- Regular reporting to the business owners.
- Optimization of business process (buying, logistic, sales, personnel Management).
01.2010—07.2011 1 год 7 месяцев
Dolce Vita S.r.L, г. Москва, полная занятость.
- registration the Company in Russian Federation. Qualitative searching partners for the Company. Development of the Business Plan for the Company in the nearest 5 years. Strategy making development the Business in Russia and CIS, region potential analysis for wholesale of actual and stock collections. Planning of the marketing policy inside of the Company and making joint actions with our Region Partners. Creation the positive image of Brand. Searching, choosing and making the work team. Company organization departments: account, commerce, logistic, marketing, law, administrative-technician, IT, HR, Sales. Making the Sales Plan and Development Plan for the Regions. Controll of the assigned tasks and financial mutual settlement with Partners for the Company. Securing the high effective system of Stuff motivation. Implementation the Contract with Client in connection with all demands from our foreign Partners and also on the basis of analysis between all possible variants on the real market of concrete segment of Clothes in Russia and CIS. Valuation the most effective pricing for the Company. Elaboration concrete conditions of the cooperation with Partners of the Company in connection with some changes in the Contract. Implementation the most effective logistic scheme. Development the Concept Project of the Monobrand Store and a few variants of Corners depends of the area. Zoning the trade area. Authorization for the opening the new Mono and Multibrands stores. Organization of training the Stuff inside of the Company and in the office and stores of our Partners. Making Collection Presentation, analysis of all articles till SKU, placement of orders and reorders. Creation the exclusive conditions for the most important clients, preparation the special proposal for the commercial articles. Constant Analysis of Company competitors. Guarantee the high level of the service for our Partners.
01.2004—01.2010 6 лет 1 месяц
Chief Executive Officer
Representative office of Euromondo Import Export S.r.l. , г. Москва, полная занятость.
- Opening of Italian Representative Office in Russia and Ukraine. Work organization, staff searching and training. Control of expenses and cost reduce due to work optimization. Work coordination between three offices of the Company, retail chain, dealers in five countries. Development of WAN in more than 49 cities, searching and analyzing new Brands and their evolution on the territory of Russia, Ukraine, Belorussia, Kazakhstan and Moldova. Work with such brands as GAS, Fornarina, Met, Rifle, North Sale, Diesel.Assistance to dealers in the opening of new Mono (12 MONO Brand shops in Russia) and Multi Brand shops (selection of location, collections, zoning, controlling of equipment production, POP materials, teaching the staff). Monthly check of stock level at own warehouse and in the dealers’ shops, non-stop selling of goods and making seasonal reorders. Organization and realization of weekly meetings inside the Company, analyzing work and Company forecast level. Shops maintenance at a decent level corresponding to Italian standards. Seasonal monitoring of all shops in the WAN, realizing presentations, advertisement campaigns and sponsorships, tendencies teaching, budgets planning. Analyzing the affectivity of adv. campaign based on own and dealers’ reports. Holding exhibitions in Russia – CPM, Crocus Fashion Expo, Mir Kozhi. The main result of my work is 4 times increase of the turnover.
- Development of 6 Mono Brand shops in Moscow - 4 shops of Fornarina (we bought this Net in 2007 from Crocus Group), 1 shop of GAS brand and 1 shop of Rifle brand and their registration at my own name as Individual Entrepreneur.
Processing of rent contracts with all landlords, choosing computer programs, zoning trade area, searching for image zones, equipments. Full control of shops activity: staff searching, training, purchase of goods, logistics, forecast work out and daily control of sales, generation of retail prices according to the price from the supplier, quality of products, seasonal choose of products, competitiveness (monthly price monitoring of product groups from direct competitors); analysis based on the following reports - pay-off period, profitability of the shop, rescue per 1 sq.m., dynamic of sales, coefficient of sales (quantity of sales per one receipt), estimation of pass-through in the shop to all sales, stock level, planning of advertising campaigns with all key magazines and TV channels (MTV, STS), sponsorship of musical groups (Zveri, Paskal, Uma Turman); promotion actions and fashion shows in Trade Centers. Loyalty estimate of customers and permanent improvement of loyalty program. Holding competitions inside the store and inside the NET in order to increase the general sales as well as product groups and articles (single leftovers, non-hot sizes, colors etc). Holding competitions between all stores and inside each store to be the best seller, stylist, merchandiser. The result of the work of all shops is - 2007/2006 - +91%, 2008/2007 - + 20%.
At the end of the 2009 year the opening my two new projects in Moscow – PRONTO (ready goods on the warehouse in Moscow) and Outlet store.
03.2003—01.2004 11 месяцев
Deputy chief of Buyers Department
Jeans Symphony Company , г. Москва, полная занятость.
Purchase of goods in Italy and Germany (Essenza, Replay, Diesel, GAS, Big Star, Otto Kern, Mustang, Levi's, Tom Tailor and etc.) for the Russian market. Development of individual Brand - Xpress. Sales and stock level analysis, coordination of goods delivery between 16 shops and dealers, control of merchandiser’s work, personnel evaluation. Holding advertising campaigns and SALES. Zoning and opening of shops in Moscow and regions.
10.1999—12.2002 3 года 3 месяца
Brand manager of NAFNAF Brand
ZAO MFK JamilCo , г. Москва, полная занятость.
Inventory management of goods, optimizing the necessary level of sale and minimizing stock level and its operational expenses. Goods coordination between 25 Moscow shops, Saint Petersburg and dealers. Company’s activity analysis using forecasts of stocks, rate of turnover, quantitative and qualitative stock model for each shop. Forecasting goods movement in the different levels (brand, product group, product, color) and controlling plans execution. Securing the process of supplies replenishment (shops and warehouse) starting from the principle and coordination this procedure with other parallel processes such as Transportation, Warehousing, Physical Distribution. Carrying out of advertising campaigns, purchase of goods in France. Budgets and sales planning. Seasonal orders and reorders with dealers, fashion shows, staff teaching of fashion tendencies in the world and according to NAFNAF Brand. Development and control of retail and wholesale, holding promotion actions, staff motivation. Searching for “slow movers” and “best sellers”.
Moscow Business school
Очно-заочная форма обучения
Специальность: MBA Executive program
Московская государственная академия коммунального хозяйства и строительства
Дневная/Очная форма обучения
Навыки и умения
Английский (свободно владею),
- The successful implementation of the strategy of development of large Russian and foreign wholesale and retail companies;
- Ability to create an effective system of personnel management;
- Successful experience in systems management of wholesale and retail companies, including assortment planning, pricing, trade marketing and merchandising;
- Skills system analysis of business development, the development and implementation of strategic and operational management decisions;
- The ability to find and implement enterprise solutions;
- Experience of effective cross-functional collaboration;
- Experience in the implementation of non-standard and innovative solutions;
- Ability to develop and implement standards for buying and sales, including the automation of business processes;
- Successful experience in creating management teams FMCG company;
- Ability to solve problems of both the network as a whole, and each trading unit separately;
- The successful exclusion some new brands on the Russian and CIS market (NafNaf, GAS, Fornarina, Rifle, Met and etc.);
- Opening Representative offices of the foreign Companies in Russia and CIS, their dynamic development;
- Administration of the Retail Network (more than 70 own retail stores and 500 franchising stores) in condition of intensive development and expansion on the market and also direction in conditions of crisis-proof system.
Computer skills: advanced user (Windows, MsOffice, CorelDraw, 3Dmax, Internet, 1С, TradeX, The Bat, Outlook and etc).
Languages: English fluent, Italian – medium
Responsible, organization skills on the high level, communicative, good structuring in the actions, ready for business trips, respectful for the work command, stress-stable, focused on results.
I’ve got work connections with Business Partners in all Russia and CIS.
Consider proposals for the following projects:
- start up fashion business (segments: medium, medium+, luxury);
- maintaining an appropriate level of the existing network, as well as its dynamic development (retail and franchising).