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№ 36398863Обновлено 12 октября 2016
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Бренд-менеджер

По договоренности, полный рабочий день
Жен., 32 года (1 октября 1985), высшее образование
Москва
Готова к командировкам
Покупка контактной информации
Сразу после оплаты вы получите имя, эл.адрес и телефон соискателя и сможете пригласить его на собеседование
Купить за 500 Р Выбрать тариф (от 150 Р за резюме)
Возврат денег за покупку невозможен
Опыт работы 8 лет и 3 месяца
2 года и 1 месяц
июль 2014 — июль 2016
Strategic Director
New Point , Москва, полная занятость
Strategic planning and development of integrated marketing communications campaigns for key clients (TTL, promotions, professional programs, events, trade marketing, digital, mobile marketing for P&G, Hipp, Tele2, Teva etc.):
- trends monitoring, competitive reviews
- brand analysis, brand communication
- strategy, marketing mix
- execution details
- creative briefing, ideas generation and evaluation, presentation, pitching to Clients

Random projects:
- Gillette National point-of-market entry programs: POME audience recruitment, sampling, education lectures
- Pampers National point-of-market entry programs: POME audience recruitment, sampling, education lectures
- Hipp / Mom’s CRM program Professional & Digital: mom’s early recruitment in baby channels, SMM
- Garnier, Matrix / SMM: digital landscape analysis, target audience mapping, brand model in digital, SMM strategy (channels, activations, contests, content development)
1 год и 1 месяц
июль 2013 — июль 2014
Strategic Director
Synergy Agency, Москва, полная занятость
Strategic planning and development of integrated marketing communication campaigns for key clients (TTL, promotions, professional programs, events, trade marketing, digital, mobile marketing for Beiesdorf, PUIG, Philips, Johnson&Johnson, Novartis etc.):
- trends monitoring, competitive reviews
- brand analysis, brand communication
- strategy, marketing mix
- execution details
- creative briefing, ideas generation and evaluation, presentation, pitching to Clients

Random projects:
- Philips / Category launch strategy in new retail channel: OOH, Digital (banners, bloggers collaboration, viral video), press-day, opening events, consultancy program, branded zones, promos, in-store entertainment
- Beiesdorf / Non-media communications strategy: national “buy&win”, lifes-style events, photo contests, product testings with comments&reviews generation, ambassadors endorsement
- Big Bon / New product in-retail launch: strategy, in-store branding & promo, consumer research
- Johnson’s Baby / Fisher Price Mom’s CRM program Professional & Digital: mom’s early recruitment in baby channels, SMM, KOL’s programs
- Listerine / Non-media launch & support: in-pharmacies & in-store brand zones, consultancy, GWPs
1 год и 2 месяца
август 2011 — сентябрь 2012
Associate brand-manager Braun
Procter&Gamble, Москва, полная занятость
2 line-ups: Electric men shaving (around 16 SKUs in 4 price segments) and Hair-Care appliances (around 20 SKUs in 4 price segments) on EE market (Russia, Ukraine, Belarus):
- Target audience mapping and communication priorities decision
- Developing strategic message and communication choices for each TA
- Continuous marketing research data analisys, market share dynamics analysis and recommendations on needed action plan to prevent / grow share
- Assortment recommendations based on competitive analysis for both line-ups
- Developing promotional and media strategy based on TA analysis and communication choices
- Marketing mix decision and budget management
- ATL / BTL / PR projects - TV, print, digital, promo (gift-with-purchase, lottery), POSM flights and PR events in national format
- Developing trade plans, specific trade terms conditions, co-joint activities with electric chains, customer events in close work with trade-marketing team
- Leading cross-functional team for reaching brand - goals (PR, ER, Finance, Customer Business Development team, Consultancy program team, lawyers): briefing, sharing brand vision, developing and sharing inspiring and useful brand information, participating in brand-related events held by other deps
- Price monitoring and corrections, repricings, recommended shelf price development
- Leading Braun presence in e-commerce - joint planning with Customer Business development team on e-com strategy, projects and relationship management/joint activities with e-Customers

Specific projects:
Strategy development for mid tier shavers with 6+ months consistent share growth result (first in few years)
Launches of new shavers series super-premium / mid price segment with 360 degrees campaign & Jose Mourinho celebrity endorsement
Launch for premium tier shavers (product innovation and new design) and new innovative styler in Hair Care category for 2012 - 2013 business cycle - communication message, channel mix, media mix, all media plans, all creatives done
Price correction for HairCare line-up, commercial re-launch plan including trade terms correction and sponsorship based promotion plan and media support
4 года и 1 месяц
август 2007 — август 2011
Marketing communications manager
SMART Marketing, Киев, полная занятость
Strategic business development/account manager (BTL)
1. New business and marketing manager
Planning and development of marketing communications projects for brands (promotions, events, trade marketing, digital, mobile marketing for TM Nivea, Coca Cola, President, Lipton, MacCoffee, Schick, Salamander, AVK, Borjomi, Nasha Ryaba, Tetra-Pak, Schwarzkopf&Henkel, L’Oreal, Philips etc.), budgeting, tender procedure, co-functions creative briefing, pitching to Clients
More than 120 projects developed and ptched
Agency B2B promotion

2. Event/activities manager for LG Electronics
Advertising projects development and management for LG Electronics:
- launches of new products
- design and production of POSM and other advertising materials
- dealers conferences, openings
Высшее образование
2009
Kyiv National Trade and Economics University
Магистр
Заочная форма обучения
Маркетинг
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Резюме № 36398863 в открытом доступе Последнее обновление 12 октября 2016, 14:06

Резюме

Бренд-менеджер По договоренности
Готова к командировкам, полный рабочий день.
Дата рождения: 1 октября 1985, 32 года.
Москва
07.2014—07.2016   2 года 1 месяц
Strategic Director
New Point , г. Москва, полная занятость.
Strategic planning and development of integrated marketing communications campaigns for key clients (TTL, promotions, professional programs, events, trade marketing, digital, mobile marketing for P&G, Hipp, Tele2, Teva etc.):
- trends monitoring, competitive reviews
- brand analysis, brand communication
- strategy, marketing mix
- execution details
- creative briefing, ideas generation and evaluation, presentation, pitching to Clients

Random projects:
- Gillette National point-of-market entry programs: POME audience recruitment, sampling, education lectures
- Pampers National point-of-market entry programs: POME audience recruitment, sampling, education lectures
- Hipp / Mom’s CRM program Professional & Digital: mom’s early recruitment in baby channels, SMM
- Garnier, Matrix / SMM: digital landscape analysis, target audience mapping, brand model in digital, SMM strategy (channels, activations, contests, content development)
07.2013—07.2014   1 год 1 месяц
Strategic Director
Synergy Agency, г. Москва, полная занятость.
Strategic planning and development of integrated marketing communication campaigns for key clients (TTL, promotions, professional programs, events, trade marketing, digital, mobile marketing for Beiesdorf, PUIG, Philips, Johnson&Johnson, Novartis etc.):
- trends monitoring, competitive reviews
- brand analysis, brand communication
- strategy, marketing mix
- execution details
- creative briefing, ideas generation and evaluation, presentation, pitching to Clients

Random projects:
- Philips / Category launch strategy in new retail channel: OOH, Digital (banners, bloggers collaboration, viral video), press-day, opening events, consultancy program, branded zones, promos, in-store entertainment
- Beiesdorf / Non-media communications strategy: national “buy&win”, lifes-style events, photo contests, product testings with comments&reviews generation, ambassadors endorsement
- Big Bon / New product in-retail launch: strategy, in-store branding & promo, consumer research
- Johnson’s Baby / Fisher Price Mom’s CRM program Professional & Digital: mom’s early recruitment in baby channels, SMM, KOL’s programs
- Listerine / Non-media launch & support: in-pharmacies & in-store brand zones, consultancy, GWPs
08.2011—09.2012   1 год 2 месяца
Associate brand-manager Braun
Procter&Gamble, г. Москва, полная занятость.
2 line-ups: Electric men shaving (around 16 SKUs in 4 price segments) and Hair-Care appliances (around 20 SKUs in 4 price segments) on EE market (Russia, Ukraine, Belarus):
- Target audience mapping and communication priorities decision
- Developing strategic message and communication choices for each TA
- Continuous marketing research data analisys, market share dynamics analysis and recommendations on needed action plan to prevent / grow share
- Assortment recommendations based on competitive analysis for both line-ups
- Developing promotional and media strategy based on TA analysis and communication choices
- Marketing mix decision and budget management
- ATL / BTL / PR projects - TV, print, digital, promo (gift-with-purchase, lottery), POSM flights and PR events in national format
- Developing trade plans, specific trade terms conditions, co-joint activities with electric chains, customer events in close work with trade-marketing team
- Leading cross-functional team for reaching brand - goals (PR, ER, Finance, Customer Business Development team, Consultancy program team, lawyers): briefing, sharing brand vision, developing and sharing inspiring and useful brand information, participating in brand-related events held by other deps
- Price monitoring and corrections, repricings, recommended shelf price development
- Leading Braun presence in e-commerce - joint planning with Customer Business development team on e-com strategy, projects and relationship management/joint activities with e-Customers

Specific projects:
Strategy development for mid tier shavers with 6+ months consistent share growth result (first in few years)
Launches of new shavers series super-premium / mid price segment with 360 degrees campaign & Jose Mourinho celebrity endorsement
Launch for premium tier shavers (product innovation and new design) and new innovative styler in Hair Care category for 2012 - 2013 business cycle - communication message, channel mix, media mix, all media plans, all creatives done
Price correction for HairCare line-up, commercial re-launch plan including trade terms correction and sponsorship based promotion plan and media support
08.2007—08.2011   4 года 1 месяц
Marketing communications manager
SMART Marketing, г. Киев, полная занятость.
Strategic business development/account manager (BTL)
1. New business and marketing manager
Planning and development of marketing communications projects for brands (promotions, events, trade marketing, digital, mobile marketing for TM Nivea, Coca Cola, President, Lipton, MacCoffee, Schick, Salamander, AVK, Borjomi, Nasha Ryaba, Tetra-Pak, Schwarzkopf&Henkel, L’Oreal, Philips etc.), budgeting, tender procedure, co-functions creative briefing, pitching to Clients
More than 120 projects developed and ptched
Agency B2B promotion

2. Event/activities manager for LG Electronics
Advertising projects development and management for LG Electronics:
- launches of new products
- design and production of POSM and other advertising materials
- dealers conferences, openings
Высшее (магистр)
2009
Kyiv National Trade and Economics University
Заочная форма обучения
Специальность: Маркетинг