|Резюме № 36487592||в открытом доступе||Последнее обновление 29 сентября 2016, 21:42|
Brand Manager По договоренности
Дата рождения: 9 июля 1986, 30 лет.
02.2015—н.в. 2 года 4 месяца
Magellan (retail-clothing), г. Москва.
• Based upon market research and category insights, Lead brand development strategy, which covered; trade marketing activities, product innovation, brand communication strategy and seasonal advertising campaigns (ATL & BTL) to achieve market share ambitions, strengthen brand equity and highlight new market opportunities.
• Lead retail store re-styling project and set the expansion strategy in different Russian cities that increased brand popularity, client in-store experience and retail sales by 35%.
• Worked closely with retail team to develop retail-marketing plan, which covered in-store events, merchandising strategy (Including cross category activation), retail moments activations and POSM development, built to achieve retail sales targets.
• Collaborated with retail team to carryout brand-related customer interactions, by organizing sports events and social media interactions targeted to increase brand popularity.
• Tracked and analyzed sales reports and initiated robust 360° marketing campaigns to rectify deviations from sales targets.
• Lead digital marketing development using all digital channels. Launched, promoted and optimized a new corporate website (www.magellanrus.ru) which increased sales by 20%.
• Analyzed competitor’s activities and developed action plans accordingly, to sustain Magellan’s competitive advantages.
• P&L responsibility, brand performance evaluation and reporting.
12.2013—02.2015 1 год 3 месяца
SELENA - Premium fashion jewelry, г. Москва.
• Defined and lead the implementing of successful brand growth strategies and development ideas, including; brand image development, product development, brand awareness building, reaching new segments and increasing products’ value for money.
• Built and launched a marketing research survey for in-depth understanding of consumer’s perception and executed winning 360° marketing campaigns targeted for brand development and re-positioning.
• Lead the development of the first flagman store design. The store featured the brand’s new visual identity and upgraded product range.
• Lead digital marketing development and the launch of a new optimized corporate website (www.selena-u.ru) that aligns with the new brand strategy and provides ultimate user experience and high conversion rate.
• Developed effective marketing communication strategy that contributed in driving brand equity.
• Defined new ideas that developed product innovation pipeline.
10.2011—09.2012 1 год
ELLEBIEMME International (Luxury real estate), г. Milan.
• Implemented marketing plan that increased lead generation
• Launched digital advertising campaigns for direct reach of new real estate buyers globally
• Lead the development of new POS materials
• Monitored competitors activities and strategies and recommended action plans accordingly
• Lead the development of POS materials for four international real estate projects.
05.2010—10.2011 1 год 6 месяцев
ELLEBIEMME International (Luxury real estate), г. Город за рубежом.
• Developed and controlled a network of international real estate agents
• Negotiations, project presentation and property recommendation for potential real estate buyers
• Organized on site events (like social events, food tasting competition and similar activities) to increasing traffic on the resort, spread awareness trigger purchase interest.
• Introduced limited special promotional offers targeted to increase sales volume.
06.2008—01.2009 8 месяцев
Assistant brand manager-(Mövenpick Ice cream)
Nestle, г. Город за рубежом.
• Took active role in building and implementing marketing research survey for in-depth understanding of consumers’ brand perception and presented recommendation plan that helped in improving product development.
• Participated in developing Nestle’s summer promotion campaign that featured the launch of a new product.
• Participated in developing POS materials.
Высшая школа экономики - Moscow (Russia)
Факультет: Institute of strategic management
Дневная/Очная форма обучения
Факультет: Business Administration
Дневная/Очная форма обучения
Навыки и умения
Brand Management, Digital Marketing, Marketing Analysis, Marketing Strategy Development, Project management