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февраль 2015 — н.в.
1 год и 11 месяцев
Magellan (retail-clothing), г. Москва.
• Based upon market research and category insights, Lead brand development strategy, which covered; trade marketing activities, product innovation, brand communication strategy and seasonal advertising campaigns (ATL & BTL) to achieve market share ambitions, strengthen brand equity and highlight new market opportunities.
• Lead retail store re-styling project and set the expansion strategy in different Russian cities that increased brand popularity, client in-store experience and retail sales by 35%.
• Worked closely with retail team to develop retail-marketing plan, which covered in-store events, merchandising strategy (Including cross category activation), retail moments activations and POSM development, built to achieve retail sales targets.
• Collaborated with retail team to carryout brand-related customer interactions, by organizing sports events and social media interactions targeted to increase brand popularity.
• Tracked and analyzed sales reports and initiated robust 360° marketing campaigns to rectify deviations from sales targets.
• Lead digital marketing development using all digital channels. Launched, promoted and optimized a new corporate website (www.magellanrus.ru) which increased sales by 20%.
• Analyzed competitor’s activities and developed action plans accordingly, to sustain Magellan’s competitive advantages.
• P&L responsibility, brand performance evaluation and reporting.
декабрь 2013 — февраль 2015
1 год и 3 месяца
SELENA - Premium fashion jewelry, г. Москва.
• Defined and lead the implementing of successful brand growth strategies and development ideas, including; brand image development, product development, brand awareness building, reaching new segments and increasing products’ value for money.
• Built and launched a marketing research survey for in-depth understanding of consumer’s perception and executed winning 360° marketing campaigns targeted for brand development and re-positioning.
• Lead the development of the first flagman store design. The store featured the brand’s new visual identity and upgraded product range.
• Lead digital marketing development and the launch of a new optimized corporate website (www.selena-u.ru) that aligns with the new brand strategy and provides ultimate user experience and high conversion rate.
• Developed effective marketing communication strategy that contributed in driving brand equity.
• Defined new ideas that developed product innovation pipeline.
октябрь 2011 — сентябрь 2012
ELLEBIEMME International (Luxury real estate), г. Milan.
• Implemented marketing plan that increased lead generation
• Launched digital advertising campaigns for direct reach of new real estate buyers globally
• Lead the development of new POS materials
• Monitored competitors activities and strategies and recommended action plans accordingly
• Lead the development of POS materials for four international real estate projects.
май 2010 — октябрь 2011
1 год и 6 месяцев
ELLEBIEMME International (Luxury real estate), г. Город за рубежом.
• Developed and controlled a network of international real estate agents
• Negotiations, project presentation and property recommendation for potential real estate buyers
• Organized on site events (like social events, food tasting competition and similar activities) to increasing traffic on the resort, spread awareness trigger purchase interest.
• Introduced limited special promotional offers targeted to increase sales volume.
июнь 2008 — январь 2009
Nestle, г. Город за рубежом.
• Took active role in building and implementing marketing research survey for in-depth understanding of consumers’ brand perception and presented recommendation plan that helped in improving product development.
• Participated in developing Nestle’s summer promotion campaign that featured the launch of a new product.
• Participated in developing POS materials.