|Резюме № 36140047||в открытом доступе||Последнее обновление 22 сентября 2016, 13:13|
Brand manager 130 000
Дата рождения: 23 ноября 1982, 34 года.
08.2015—08.2016 1 год 1 месяц
Inchcape Russia, г. Москва.
• Drawing up and monitoring the execution of the marketing budget, media planning of promotional activities within the approved budget;
• Planning and implementation of marketing and advertising campaigns to attract new customers and maintain the loyalty of existing ones (ATL; BTL; the Internet - SEO, PPC, email-marketing, SM; cross-promo, radio. outdoor and indoor advertising);
• Interaction with contractors, to-date information on prices and services, setting tasks and execution control (working with different agencies along different channels);
• Creating reports for the Volvo Head office and Head of the marketing and brand of Inchcape at the end of any campaign, as well as monthly, quarterly and yearly analytics of the each advertising channel effectiveness;
• Analysis of the direct and indirect competitors;
• Databases segmenting, customer retention, formation of repeat purchases by current customers;
• Conducting document circulation of Marketing Department and advertising with external contractors and suppliers of goods and services. Control of availability and correct registration of all accounting documents on the work performed. The signing and approval of documents within my competence. Generation and submission of documentary reporting to the Head office of Volvo to receive a marketing bonus;
• Ensuring compliance with policies, standards, procedures, and values of the Inchcape and standards of brand representation.
08.2011—08.2015 4 года 1 месяц
Starlite Diner Restaurant Chain & Chicago Prime Steakhouse&Bar, г. Москва.
• Market analysis and monitoring competitors ' activities;
• Development and implementation of promotion strategies of restaurants, internal and external
Resume updated 19 August 2016 at 13:07
• Create and execute the marketing plan and budget;
• Organize the execution of internal sales promotions;
• Organize and manage of the renovation and commissioning of a new menu;
• Implementation of cross-promotional activities with partners;
• Guests’ relationships;
• Monitoring and assistance of General Managers advertising campaigns implementation;
• Setting goals and managing the work of the designer;
• Internet/digital marketing: work with the site, information websites and social networks;
• Email marketing: working in iContact program - create, send and track letters for the guests,
coordinate database management;
• Management of delivery services;
• Merchandising at five restaurants.
11.2009—08.2011 1 год 10 месяцев
Marketing and loyalty programs development manager
CC «MEDSI GROUP», г. Москва.
• Maintaining project dedicated to opportunities for cooperation with loyalty payment and bonus programs (organization of technical equipment improvement of clinics and negotiating with partners);
• Looking for new partners, development collaboration schemes, making media plans and efficiency of cooperation analysis;
• Participating in the development and establishment of CRM;
• Development and implement activities that encourage sales (special offers);
• Conducting cross-promo activities with partners;
• Media planning and supervising its execution;
• Forming plans for the POS-materials manufacturing and control of its use;
• Preparation of the company's marketing materials, corporate website texts and the photo shoots organization;
• Development of the technical specification for a new corporate website creation, the tender committee organization, and negotiation with potential executors.
09.2008—10.2009 1 год 2 месяца
Marketing and PR manager
Mobile marketing agency Brand Mobile, г. Москва.
• Development of PR strategy;
• Writing articles, press releases, and their placement in off- and on-line media;
• Organization presentations top officials of the company on industry conferences / seminars;
• Organization and control of joint activities with partner companies;
• Market analysis and marketing activity of competitors monitoring;
• Development of the concept, structure and content for a new corporate website;
• Internal communications: corporate and team-building events;
• Wap media advertising campaigns planning and control over them.
11.2005—07.2008 2 года 9 месяцев
Head of Marketing and PR
Web site www.4banket.ru, г. Москва.
• Market research (HoReCa and special events) and development of potentially popular services;
• Development of the searching engine promotion strategy;
• Writing the information content for the website and maintaining of affiliate networks and interaction with the media, users and advertisers;
• Writing press releases, advertising texts and articles for partners;
• The company's participation at industrial exhibitions, seminars and other business activities;
• Regular organization of public events for users in honor of the resources’ birthday and the release of the printed catalog, moreover participation in the industrial activities;
• Development and maintenance of databases for the company;
• Customer service: compilation of commercial proposals, making contracts, control over compliance with the commitments of both parties.
The most interesting projects developed while working in the company:
1. Print “Banquet venues catalog". Special edition, released twice a year: summer and winter, distributed to professional audiences. Development of the concept and format of each catalog, informational articles writing, attract sponsors, advertisers and designers.
2. “Banquet venues video catalog”. Joint project with partners of the company. Participate in setting goals and objectives, defining format clips, negotiate filming and writing texts.
3. “Best4event“. The first award among the venues for events. Joint project with partners of the company. Development of the concept, drawing up a list of nominations, the definition of selection criteria, working with partners, sponsors and members of the jury, event administration.
09.2003—03.2005 1 год 7 месяцев
Event agency «Yarko», г. Москва.
• Working with clients: compilation of commercial proposals, making contracts, control over the implementation of the commitments of both parties, keeping clients’ database;
• Development of new activities;
• Writing the information content for the corporate website;
• Event organization and administration (private and corporate).
Moscow State Academy of Business Administration (MSABA)
Дневная/Очная форма обучения
Навыки и умения
• Marketing research and analysis;
• Development and implementation of marketing strategy;
• Preparation of marketing plan and budget, and the further execution;
• Establishing and developing partnerships;
• Communication with clients and the successful settlement of conflict situations;
• Writing of informational and advertising texts, articles and press releases in accordance with the tasks;
• Organization and administration of events of different level of complexity;
• Knowledge of the following markets: special events, HoReCa, commercial property, mobile
marketing and advertising, paid medicine and automotive