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Резюме 365123
24 октября 2016

Account Director

180 000 руб.
полный рабочий день
не имеет значения
42 года (9 ноября 1974), женский, высшее образование, не замужем, детей нет
Москва, Центральный админ. округ, м. Октябрьская
Работала
Общий рабочий стаж — 15 лет и 10 месяцев

май 2012 — январь 2016
3 года и 9 месяцев

Campaign director / New business director

Cheil RUS, г. Москва.

New business (since 2015): search for new clients; participation in tenders; preparation and presentation of agency credentials; preparation of financial proposals; negotiations with prospects. Campaign role: coordination day to day advertising service for Samsung (Mobile). Team leading and supervision of 360 degree projects including ATL, Digital, BTL. ATL Olympic projects development. Execution of Global Strategy and its adaptation for local market needs. Development local strategy to reinforce client brand position taking into account local market trends and customers’ expectations. Local campaigns development, creative brief preparation and coordination of execution. Budgets split preparation, optimization and alignment. Competitors monitoring, analyses of marketing dynamics. Managing subordinates: conducting, supervision, support and development their professional skills, recruitment. Establishing and developing co-operation and working partnership with clients. Communication and cooperation with HQ office in Korea.

май 2005 — май 2012
7 лет и 1 месяц

Senior Compaign Manager

(Полная занятость)

Publicis United, г. Moscow Russia.

Providing advertising account service for Clients: L'Oreal (Garnier brand), Nestle Ice cream and SEB group (Tefal, Moulinex, Rowenta, Krups): directing and supervising of projects; participating in stratagy development; competitive review; preparing creative and production briefs; planing of advertizing activity; comunicating with Central office in Paris
(5 subordinates)

август 2002 — май 2005
2 года и 10 месяцев

Account Manager/LSM Manager

(Полная занятость)

DDB Worldwide Communications Group Inc., г. Moscow Russia.

Providing advertising account service for Client (McDonald’s): directing projects, communicating with McDonald’s Partners & Suppliers; writing creative & production briefs, researching of International experience, managering process of POP production, photo shooting, cost estimates (offers), request of materials from foreign colleagues, finance control, competitive activity control, preparing Agency recommendations, budget planning, preparing PP presentations on competitors
Specific LSM activity: providing local restaurant/store marketing (LSM), communicating with problem restaurants and making ad., promo and media recommendations, providing LSM support of brand and national programs, competitors research & making competitive analysis, preparing LRM manuals and news; communicating with Restaurants’ Directors and Marketing Managers in Moscow & Regions
Special projects: directing McCafe & Salad Bar projects from the beginning; providing all kind of POP production; consultancy & marketing recommendations; assistance in forming concept.

февраль 2002 — июнь 2002
5 месяцев

Deputy Commercial Director

(Полная занятость)

Association of Stores Chain “STOLITSA”, г. Москва.

Taking part in combining of 20 independent supermarkets to a stores chain; analyzing existing system of deliveries, sales price range, competitors environment, sales data; providing food market research; forming and preparing promotion action, leaflets; searching for new partners; dealing with suppliers: discussing terms of delivery, price list, discounts, promotion programs, marketing plans; applying category management; determining the assortment and sales price policy for all members of Association; preparing and following contracts.

сентябрь 2000 — февраль 2002
1 год и 6 месяцев

Marketing specialist

(Полная занятость)

Ramenka Ltd., г. Москва.

Providing purchase of tea, coffee, beverages, confectionary, diabetic products, sugar and baby food; assisting and solving current problems of 120 suppliers; preparing and following contracts; providing food market research; estimating the competitors environment; preparing sales reports; searching for new client and partners; maintaining data base; handling negotiations with suppliers concerning prices, discounts, promotion programs; preparing promotion actions, fliers, leaflets; taking part in opening of new stores.

март 2000 — сентябрь 2000
7 месяцев

Chief Marketing specialist

(Частичная занятость)

FSUE Russian Aircraft Corporation “MIG”, г. Москва.

Making research of aircraft market; preparing contracts; maintaining database; pr developing and following contracts; preparing technical-commercial offers; handling and translating business correspondence; communicating with foreign partners; participating in negotiations; interpreting.

Ключевые навыки
Компьютерные навыки:
Windows, Word, Excel, Internet, Adapt, Obase, Access, Power Point, e-mail
Училась

по 1998

Moscow State Institute (University) of International Relations (MGIMO) Уровень образования: Высшее. Факультет: International Business and Business Administration. Специальность: Management of International Business. Форма обучения: Дневная/Очная.

по 1996

Moscow State Institute (University) of International Relations (MGIMO) Уровень образования: Высшее. Факультет: International Business and Business Administration. Специальность: Bachelor of Management. Форма обучения: Дневная/Очная.
Курсы и тренинги

2012

Personal growth consultancy, Sochi. High school of practical psychology, г. Sochi

1994

English courses. HAZEL school., г. Hastings UK

Знает и умеет
Английский язык свободно владею, французский язык разговорный
Водительские права категории B
О себе

Good organizational and communication skills, responsible, goal-oriented, good team-worker.
Tennis, swimming, dancing, fitness, skiing

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№ 365123 обновлено 24 октября 2016, 19:19
Account Director
180 000 Р, полный рабочий день
Женщина, 42 года (9 ноября 1974)
Высшее образование
не замужем, детей нет
Москва, Центральный админ. округ (м. Октябрьская)
Опыт работы 15 лет и 10 месяцев
3 года 9 месяцев
май 2012  — январь 2016
Cheil RUS, Москва
Campaign director / New business director
New business (since 2015): search for new clients; participation in tenders; preparation and presentation of agency credentials; preparation of financial proposals; negotiations with prospects. Campaign role: coordination day to day advertising service for Samsung (Mobile). Team leading and supervision of 360 degree projects including ATL, Digital, BTL. ATL Olympic projects development. Execution of Global Strategy and its adaptation for local market needs. Development local strategy to reinforce client brand position taking into account local market trends and customers’ expectations. Local campaigns development, creative brief preparation and coordination of execution. Budgets split preparation, optimization and alignment. Competitors monitoring, analyses of marketing dynamics. Managing subordinates: conducting, supervision, support and development their professional skills, recruitment. Establishing and developing co-operation and working partnership with clients. Communication and cooperation with HQ office in Korea.
7 лет 1 месяц
май 2005  — май 2012
Publicis United, Moscow Russia, полная занятость
Senior Compaign Manager
Providing advertising account service for Clients: L'Oreal (Garnier brand), Nestle Ice cream and SEB group (Tefal, Moulinex, Rowenta, Krups): directing and supervising of projects; participating in stratagy development; competitive review; preparing creative and production briefs; planing of advertizing activity; comunicating with Central office in Paris
(5 subordinates)
2 года 10 месяцев
август 2002  — май 2005
DDB Worldwide Communications Group Inc., Moscow Russia, полная занятость
Account Manager/LSM Manager
Providing advertising account service for Client (McDonald’s): directing projects, communicating with McDonald’s Partners & Suppliers; writing creative & production briefs, researching of International experience, managering process of POP production, photo shooting, cost estimates (offers), request of materials from foreign colleagues, finance control, competitive activity control, preparing Agency recommendations, budget planning, preparing PP presentations on competitors
Specific LSM activity: providing local restaurant/store marketing (LSM), communicating with problem restaurants and making ad., promo and media recommendations, providing LSM support of brand and national programs, competitors research & making competitive analysis, preparing LRM manuals and news; communicating with Restaurants’ Directors and Marketing Managers in Moscow & Regions
Special projects: directing McCafe & Salad Bar projects from the beginning; providing all kind of POP production; consultancy & marketing recommendations; assistance in forming concept.
5 месяцев
февраль   — июнь 2002
Association of Stores Chain “STOLITSA”, Москва, полная занятость
Deputy Commercial Director
Taking part in combining of 20 independent supermarkets to a stores chain; analyzing existing system of deliveries, sales price range, competitors environment, sales data; providing food market research; forming and preparing promotion action, leaflets; searching for new partners; dealing with suppliers: discussing terms of delivery, price list, discounts, promotion programs, marketing plans; applying category management; determining the assortment and sales price policy for all members of Association; preparing and following contracts.
1 год 6 месяцев
сентябрь 2000  — февраль 2002
Ramenka Ltd., Москва, полная занятость
Marketing specialist
Providing purchase of tea, coffee, beverages, confectionary, diabetic products, sugar and baby food; assisting and solving current problems of 120 suppliers; preparing and following contracts; providing food market research; estimating the competitors environment; preparing sales reports; searching for new client and partners; maintaining data base; handling negotiations with suppliers concerning prices, discounts, promotion programs; preparing promotion actions, fliers, leaflets; taking part in opening of new stores.
7 месяцев
март   — сентябрь 2000
FSUE Russian Aircraft Corporation “MIG”, Москва, частичная занятость
Chief Marketing specialist
Making research of aircraft market; preparing contracts; maintaining database; pr developing and following contracts; preparing technical-commercial offers; handling and translating business correspondence; communicating with foreign partners; participating in negotiations; interpreting.
Высшее образование
1998
Moscow State Institute (University) of International Relations (MGIMO)
International Business and Business Administration
Дневная/Очная форма обучения
Management of International Business
1996
Moscow State Institute (University) of International Relations (MGIMO)
International Business and Business Administration
Дневная/Очная форма обучения
Bachelor of Management
Курсы
2012
High school of practical psychology
Personal growth consultancy, Sochi
Sochi
1994
HAZEL school.
English courses
Hastings UK
Навыки и умения
Иностранные языки
Английский (свободно владею), французский (разговорный).
Водительское удостоверение
Категория B
Профессиональные навыки
Компьютерные навыки:
Windows, Word, Excel, Internet, Adapt, Obase, Access, Power Point, e-mail
Дополнительные сведения
Good organizational and communication skills, responsible, goal-oriented, good team-worker.
Tennis, swimming, dancing, fitness, skiing